The market formation of tobacco online feature buyers, the great richness of products, the dazzling array of brands and the increasingly diversified demand make the market competition for potential consumers more intense. How to effectively enhance the brand awareness of wasters and become loyal consumers of brands, experiential marketing is becoming a hot topic and a new marketing model. As a special commodity, can cigarettes be experiential marketing? The answer is undoubtedly yes. First of all, we should make clear the significance of cigarette experiential marketing. First of all, experiential marketing is a concrete measure of cigarette marketing. Cigarette marketing level is the key to cigarette level. As one of the many means of cigarette marketing, experiential marketing undoubtedly has its unique function compared with other marketing means. Secondly, experiential marketing is an effective way to guide consumption. As the saying goes, "If you want to know the taste of pears, you have to taste them yourself." How to change people's traditional consumption habits, lead the consumption trend, and let people accept new brand styles, through experiential marketing methods such as tasting, is undoubtedly one of the most effective ways. Third, experiential marketing is the fundamental way to enhance brand awareness. "The smell of wine is also afraid of the deep alley." If you say a thousand brands are good, it is better for consumers to say one. Really want to enhance consumers' cognition and understanding of the brand, and feel the flavor, quality and cultural connotation of the brand through personal experience is the most effective and direct way to enhance consumers' brand awareness. Secondly, it is necessary to clarify the ways of cigarette experience marketing. At present, there are two main ways: one is to build a cigarette experience marketing store. Based on the principle of few but fine, commercial enterprises build their own experience marketing stores as the main way, and transform and absorb retail customers' business premises as the auxiliary way to provide a warm and comfortable fixed place and environment for consumers to experience marketing consumption. Self-built experience marketing stores should be built in areas with superior geographical location, large floating population and high cigarette consumption. Experience marketing stores should be large in area and fully functional, including special cigarette brand sales counters and special experience consumption areas, including consumer tasting areas and brand culture display areas. Secondly, we should organize special experiential marketing activities. It is necessary to combine local conditions, make full use of regional cultural characteristics, organize special brand experience marketing activities with certain local characteristics, hold special brand experience marketing seminars for some consumers, and cooperate with relevant industrial enterprises to conduct experiential marketing for some specific brands and some newly listed cigarette products, solicit and collect consumers' experience feelings and opinions and suggestions, and improve brand awareness and brand quality. Third, it is necessary to clarify the management and service measures of cigarette experiential marketing. Doing cigarette experiential marketing well requires the joint efforts of both industry and commerce, strengthening coordination and improving management and service measures. The first is to coordinate the construction of software and hardware. In the process of self-building experiential marketing stores, commercial enterprises should seek the opinions and suggestions of relevant key brand manufacturers, and both parties * * * reach an agreement on the setting of key brands and brand culture display areas for experiential marketing, so as to achieve the same goal and win-win situation for industry and commerce. Secondly, we should cooperate to organize experiential marketing activities. When some newly listed brands (specifications) of industrial enterprises need experiential marketing promotion, commercial enterprises should play a leading role, conduct in-depth cooperation and consultation with industrial enterprises, and carefully organize experiential marketing activities for new brands (specifications) under the premise of following the relevant provisions of the State Council. Third, we should cooperate with personnel training. Both industrial and commercial parties should cooperate to conduct special study and training for the marketing personnel engaged in experiential marketing and some retail customers who participate in experiential marketing, so that they can understand and master the purpose, service process and management measures of experiential marketing, enhance their skills in doing experiential marketing well, improve their understanding of experiential marketing brands, and lay a solid talent guarantee for doing experiential marketing well.