(1) the fashion at that time; A temporary habit

② Imitate the style and fashion of court women's dresses at that time.

3. "Taste+Fashion"

Classic material

Fashion solution

(fashion traceability)

Fashion is hair, which is often lost before you really feel it.

The word "recklessness" in Chinese characters originally refers to hair, or the long part of hair, and later it has evolved into a synonym for outstanding people, such as "the choice of a scholar is reckless" and "the handsome among scholars is as reckless as hair"-of course, all men.

Therefore, the so-called "fashion" is the "successful people" in a specific era or context, and a kind of atmosphere they advocate. "Fashion" and "wise man" can almost become synonyms, but Mr. Chen Yinque's sentence "Don't argue with wise men" seems to hide something between "short and long".

In addition, the word "temminick" is also the ancient name of a plant commonly known as "asparagus". This perennial vine of Liliaceae is extremely dense, with white flowers and green berries, and its vitality is particularly strong; Is suitable for ornamental, edible and medicinal purposes, and has a wide range of functions.

So I think "fashion" immediately provides a rich association of grass and wool, long and short, withered and glorious, lush, elegant, sparse, messy, strong, frivolous, spreading and falling off.

Such a strand of hair can be a thought, a behavior, a language, a word, a costume, a technology, a material, a color, a vessel, a sound, a smell and so on. Humans are the only creatures on earth who know how to make fashion and can follow it, although hairy animals are not the only ones. Compared with animals, hair is far more symbolic than practical for human beings, but it is not only inevitable but also necessary for human beings.

Herzen doesn't listen to pop music.

(What is popular is not necessarily noble)

Herzen, a famous Russian literary critic, was tired of frivolous music when he was young, so he covered his ears with his hand. "It's pop music." The host explained. "Is pop music necessarily noble?" The host was very surprised: "How can something not noble be popular?" Herzen smiled: "So, influenza is noble." After that, I left without looking back.

"Harpoon Gang" wreaks havoc on Shanghai campus.

(There are hidden concerns about alternative fashion)

Recently, the music of "Dog Gang" has become popular among middle school students. They think it's different and fashionable. Whoever sings dirtiest among them is "king of the children". Although Shanghai resolutely stopped the influx of this culture of sexual violence, the "smart" boss of pirated video stores actually regarded this as a business opportunity and actively purchased goods through illegal channels.

"The louder you sing, the more heroic you become."

Speaking of "dog gangs", the students are all in high spirits. Whoever doesn't listen to the "dog gang" is behind the times. According to students, "Dog Gang" is a band in Taiwan Province Province. Their rap music is particularly exciting, and the lyrics are full of dirty words and pornographic descriptions. It was really enjoyable.

Education experts believe that these so-called alternative fashion cultures are actually extremely destructive. When students are exposed to pornographic and violent thoughts, they will gradually weaken their psychological resistance, gradually accept psychological hints, distort the correct world outlook, and may even embark on the road of crime. Students like to look for "excitement" because of their rebellious mentality in adolescence. Dog Gang satisfies students' curiosity about "alternative culture". Teachers and parents might as well talk to them and guide them back to the mainstream culture.

Kotler, change the watch.

(It seems fashionable, but it is practical)

Kotler, an international marketing guru, revealed her experience of changing watches four times in three years in a speech. I took a fancy to a Japanese watch with a calculator for the first time. In less than half a year, this Japanese watch appeared a new style that can store 50 telephone numbers. He changed a new watch. After half a year, the universal time function was added to this watch, and he replaced the old watch. He said that the watch had added new functions, and he would change it.

Kotler didn't change watches for fashion. He thinks that a new watch can reduce the cost of doing things. Japanese watch manufacturers have keenly captured his demand. Of course, this demand is not his alone, but there are countless consumers lurking in this demand. When we are faced with marketing guru who is also a Japanese businessman, we have to admire the ability of Japanese entrepreneurs to find market demand and trigger market consumption.

Worldwide, Japanese manufacturers' awareness of the importance of product functions is not only manifested in high-end products such as watches and automobiles, but also in daily necessities. A few years ago, I saw a kitchen knife brought from Japan by Professor China. One side of the kitchen knife is covered with a thin cloth to prevent the kitchen knife from sticking to food. This small reform has opened up a market.

So no matter what product it is, as long as it develops new functions according to the needs of consumers, its market will be continuously developed.

Cool culture is very popular.

(Cool and fashionable)

A survey of middle school students' culture released recently shows that the basic starting point of middle school students' fashion life is: I want to be "cool".

A cultural survey of middle school students in Beijing, Baoding, Shanghai, Suzhou, Guangzhou and Foshan shows that middle school students think that the main meaning of cool is: a kind of courage, an ability and a full display of personality, rather than simply following and imitating.

The survey shows that nearly 70% of students want to be cool, but they don't practice according to the cool standards.

Among the avant-garde activities listed in the survey, surfing the Internet and dyeing hair are the most popular, and working while going to school is also considered by many students as "trying".

Cool symbol: the highest ticket is "exciting" extreme sports (such as rock climbing, skateboarding, etc. ) followed by "extraordinary quality of life and image"

Further down is "idolization" and "dressing up". Accept cool colors: Middle school students' favorite colors are light yellow, sky blue and white, while almost no one likes brick red, orange red, khaki and deep purple. Girls prefer white, while boys prefer black. The proportion of boys who like cool colors is 47%, while that of girls is only 36.9%. The survey shows that liking cool colors is also a manifestation of middle school students' coolness. They hope to set off a style that they yearn for with cool colors and proud colors.

They participate in electronic life and like creative careers. Researchers believe that although many ideas are naive, the fashion thinking of middle school students should be paid more attention by adults and society. Their dream ability, creativity, avant-garde ability and challenge ability may be the real ability and psychological quality of modern China people to seize opportunities in a rapidly changing society.

Punk and hip-hop

(Anti-tradition becomes fashion)

In modern society, the upper class still occupies the dominant position of social fashion trends, while the working class has its own set of identification methods. In the late 1970s, punk challenged the ideology of the upper class with his unique way of dressing and contended with the traditional social order. They wore tattered clothes and metal chains, glued their hair into sharp shapes and dyed it in bright colors. Clothing is no longer a fence or a bridge, but a weapon against the mainstream social fashion values. This phenomenon was further developed in the popular hip-hop culture in the 1990s.

Hip-Hop, as a street subculture, is first manifested in young people in European and American cities with its unique clothes and words and deeds. They imitate the costumes of rock musicians and like to sing allegro songs, break dance and graffiti along the street. Although western mainstream media and most people have been attacking this, they have never been able to completely stop the bold demonstrations and public challenges of punk and hip-hop. Run-D.M.C is rocking.

The box says, "Calvin.

Klein has never been my friend, and I don't want anyone's name printed on the back of my clothes. "For more than 20 years, in the western music industry, punk and hip-hop