With people's concern about the quality of life, home textiles (related topic: joining home textiles) (or home textile shops) have gradually appeared in a large number of cities. And many entrepreneurs are also interested in her and want to join home textiles, but how to open a home textile franchise store or home textile shop? First of all, we know that home textiles, that is, household textiles, are also called soft clothes by some people. In fact, the popular saying refers to bedding. What we are talking about now is that the textile industry can be divided into three major industries after its development, in which clothing is one piece and industrial textiles are one piece, so the remaining textiles are home textiles. Including bedding, towels, carpets, fabrics, outdoor and so on. Home textile industry is a new industry in China, and bedding is an important part of it. According to the classification of China Home Textiles Association, it includes 1 bedding, 2 curtains, 3 kitchen textiles for washing and 4 furniture textiles (cushions and cushions). Among them, the bedding category ranks first in the home textile industry, accounting for more than 1/3 of the national home textile industry, reaching 1000 billion RMB in 2004; The output value in 2006 was about 250 billion yuan, including sheets, quilts, pillows and other products. Market prospect: According to the survey of China Household Textile Industry Association, there is still huge room for development in China household textile market. According to the textile consumption of developed countries, clothing, household and industrial textiles each account for13, while the ratio in China is 65: 23:12; According to the standards of most developed countries, clothing consumption and household textile consumption expenditure should be basically the same, and if the per capita consumption of household textiles increases by one percentage point, China's annual demand will increase by more than 30 billion yuan. With the improvement of people's material living standards, the modern home textile industry will have greater growth. China has a home textile market of 600 billion, but it has not yet formed several real leading brands. The sales of Luolai, which is known as the first in the market, is only 654.38+0 billion yuan. Similarly, this excessively dispersed market situation is more prominent in the pillow market. Because of the bright market prospect, enterprises flock to many brands, and the average profit of China home textile enterprises is only 6%. In recent years, becoming a franchise store has become a trend in the development of home textile enterprises, and it has developed very rapidly. It has also become an entry-level way to do business with a little money. For foreign banks, they can simply copy other people's ways of making money, and the risk is relatively small. The home textile industry is actually mainly a home textile shop for bedding. At present, with the development of real estate, the sales of home textile products are also growing rapidly, and more and more home textile franchise stores are opened. If you want to open a home textile franchise store, you must understand the preparations you must make to open a store. First of all, you need to know what kind of consumer business you want to do and how much they can usually pay for home textile products. After determining the price of distribution products, you need to know how big the consumer group is at this price and how much sales and profits it can bring you. If you are sure to do it, you need to know what kind of products your consumer group likes. You can do a simple questionnaire survey with product pictures and print 200 or 300 copies. You can confirm the feasibility of the business you want to do by investigating the target consumer groups such as friends, relatives and classmates. This will minimize your investment risk. It's estimated that you can decide whether to open this store or not and whether you can make money after opening it in less than 500 yuan and part of your time. It's best to find two partners when opening a shop for the first time to reduce the investment risk. If you are successful and have enough experience, you can open a shop independently to reduce the contradiction of partnership. Home visit stores generally have higher prices, better quality and less people flow, so choose business districts with more VIP people flow. When we buy home textile products, we usually look at the design first, then at the price, fabric, processing technology and outer packaging, so you should also choose the product first, then the brand, and then the company's service. The more complete the product, the greater the sales volume. The so-called home textiles are household textiles. At present, there are no companies and shops that make all-home textile products in China. Choose brands and try to make products more comprehensive. At least the bedding and curtains should match. The brand is well-known in the local area, and the price can meet the consumer groups you set. Brand franchise stores generally have a considerable amount of experience for reference, and they all have model stores. Before joining, it is best to observe in comparable stores in the same area for two days, one day from Monday to Thursday and one day from Friday to Sunday. There is a big difference in sales between the two periods. You can also go to the store and introduce yourself directly to the owner. Home textile products are necessities, not consumables. Generally, if you have it, you will not buy it again. Only when the product really appeals to him can you buy it again. So you should look for some low-priced products that everyone needs besides the products provided by the brand. Often low-priced products have high profits, which can not only attract consumers, but also ensure the daily cost of opening stores. First of all, you must ensure that you can't lose money when you open a store, and then you must buy your things when you enter your store. Then you can only buy low-priced necessities, regardless. For example, the Japanese call all kinds of collection bags with storage function collection bags, which can be processed into all kinds of miscellaneous bags with scraps of cloth, such as socks, shorts, bras, cards and so on. Umbrellas, cushions, covers and home textiles in cars. Japanese magazines have special products, so you don't need to develop them yourself. There are hundreds of such goods, the cost may be around one yuan, and the price can reach about five yuan. Guests usually buy a few. Japanese MUJI, Li Yide and IKEA all regard groceries as the main sales means and profit model to attract customers. If there are more than 20 brand franchisees, you can ask the brands to provide them centrally, which can reduce the procurement cost of opening a store. Japanese MUJI, Li Yide, IKEA, etc. Grocery is the main means of sales. Generally, the guests who enter the home textile shop have the intention to buy, and buying small things will increase the desire to buy big ones. In order to keep customers' shopping desire and impress themselves, we can print some small advertisements for them. Advertisements should not be printed too big. If they are too big, they may be thrown away when you go out. Besides the main products, advertising products should also introduce some necessities of life. As far as I know, about 5%-8% of people who advertise turn around. At the end of the month, you should make a statistical table of what you sell, including price, color, product pattern, fabric and so on. With the data, you will know the direction of sales and what goods to enter to make money. The increase in turnover is gradually accumulated according to your marketing methods and management level. Sampling depends on the actual effect, the bedroom light should be softer, the curtains should be brighter, the colors and patterns of goods should be coordinated, and the placement of large-size goods should also be considered. The development prospect of home textile industry is bright. First of all, investment-oriented and public service-oriented consumption hotspots represented by residential buildings, hotel catering, tourism, transportation and medical care. Both will be the factors to promote the continuous expansion of China's home textile market, and the Olympic economy and the Shanghai World Expo will also provide new opportunities for the development of the home textile industry. Secondly, the improvement of people's quality of life in China has continuously expanded the demand for home textile products; Finally, at present, nearly 10 million couples get married every year in China, and the consumption of home textile products generated by marriage will be considerable. In the next few years, China's home textile market is expected to increase by 200-300 billion yuan. As one of the three major sectors of the textile industry, the face of the home textile industry is quietly changing people's lives and market structure. At present, the main feature of China's home textile industry is the emergence of industrial clusters. By 2007, there are 15 industrial clusters in the home textile industry, featuring bedding, cloth, embroidery, towels, flocking and carpets. Such as: Sanxing Town, Tongzhou City, Jiangsu Province; Yuhang, Xiaoshan, Haining and Pujiang in Haimen City; Yachegang Town, Jiaxing City; Mazhen Town, Tongxiang City, Shandong Province, etc. In recent years, some well-known home textile enterprises have appeared in China, such as Fuanna, Lola, Aphrodite, Boyang, Vosges, Meng Jie and Jieliya.