Appearance is the overall feeling of the store, sometimes reflecting the grade and personality of the store. Overall style can be divided into modern style and traditional style.
The appearance of modern style gives people the flavor of the times and modern psychological feelings. Most shops adopt modernist style, which has an incentive effect on most consumers with a strong sense of the times. If the store is in the business district, the nearby shopping malls are generally more modern and can achieve a harmonious effect. In today's developing society, modern style shops give people a fresh feeling, which makes them harmonious and unified with modern high-speed society, and also reflects the trend of clothing.
The appearance with national traditional style gives people a simple, rich and traditional psychological feeling. Many century-old shops have become traditional font sizes that have influenced China and foreign countries, and their appearance decoration has formed a fixed pattern in the hearts of consumers. So their traditional appearance style is more attractive to customers. If the clothing store deals in ethnic costumes or antique costumes, such as cheongsam, traditional styles can be adopted. Or the clothing store is opened in a commercial street full of antiques, or it can adopt a traditional style consistent with the overall style.
2. Signboard design
After choosing the name of the store, you should consider the signboard. The design and installation of signboards must be novel, eye-catching, concise, beautiful and elegant to attract customers' attention. Because the shop name signboard itself is an advertisement with a specific meaning, in general, a group with a signboard can let customers or passers-by see clearly from far away or from multiple angles, and neon lights should be equipped at night. Generally speaking, the design and decoration of signboards should consider the following contents:
Forms and devices of (1) signs.
The forms, specifications and installation methods of signboards should be diversified and different. It should not only be eye-catching, but also be integrated with the store design, giving people a perfect impression. Signboards are made of various materials: wood, stone and metal, and can also be directly embedded in decorative exterior walls. The installation of signboards can be vertical, wall-mounted or suspended.
For many small and medium-sized professional shops, the production and use of signboards can directly reflect the business contents of the shops. Making it into an image or figure consistent with the business content can enhance the direct attraction of the signboard. According to the business scope of clothing stores, different types of signboards can be adopted. Women's clothing stores can choose signs with a strong sense of fashion, and the colors of the signs should be eye-catching; Men's clothing stores are mainly suits, which are more formal. Signs should adapt to this style and look solemn. Children's clothing stores should be lively and interesting to attract children.
3. Entrance and exit design
When designing the entrance and exit of the store, we must consider the business area, passenger flow, geographical location, commodity characteristics and safety management of the store. If the design is unreasonable, it will cause crowded people or the goods have not been eaten by customers when they arrive at the export, thus affecting sales. In the customer channel set up in the store, the entrance and exit are the power pumps to drive the consumption flow. A good entrance and exit design should allow consumers to browse the audience in an orderly way from the entrance to the exit, leaving no dead ends. If it is a regular store, the entrance and exit are generally on the same side, in case the customer is too wide to walk in and leave a dead corner. Irregular storefronts need to consider many internal conditions, so the design is relatively difficult. Store doors should be opened, and customers should not be allowed to produce in the design? Quot "claustrophobic", "dark" and other bad psychology, thus shutting the guests out.
4. Window design
Shop window is not only an integral part of the overall decoration of the facade, but also the first exhibition hall of the shop. Mainly based on the goods sold in our store, we skillfully use the scenery and props to set off the background picture decoration, with appropriate lighting, colors and text descriptions.
(1) integrated window layout
It displays many unrelated goods in a window, forming a complete window advertisement. This kind of window arrangement must be carefully designed because of the great differences in goods, otherwise it will give people a feeling of "assorted porridge". Some of them can be divided into horizontal window arrangement, vertical window arrangement and unit window arrangement.
② window arrangement of the system
The window area of large and medium-sized shops is large, which can be displayed in one window according to factors such as category, performance, material and use.
③ Thematic window arrangement
It centers on an advertiser's title, organizes different types of goods to display around a specific thing, and conveys an attractive theme to the media. It can also be divided into: festival display-a festival window topic with the theme of celebrating a festival; Event display-a window with a social activity as the theme and related commodities; Scene display-according to the use of goods, a variety of related goods are set as specific scenes in the window to induce customers' buying behavior.
(4) Specific window layout
It refers to the centralized introduction of a product in the window with different artistic forms and treatment methods, for example, the specific display of a single product and the specific display of a product model.
⑤ According to the seasonal changes, display seasonal commodities, such as sweaters and trench coats in late winter and early spring, summer clothes, sandals and straw hats in late spring and early summer. This technique satisfies the psychological characteristics of customers' seasonal purchase and is used to expand sales. However, the seasonal display must be displayed and introduced to customers one month before the arrival of the season in order to play the role of seasonal publicity.
5, external lighting design
External lighting here mainly refers to the use of artificial light sources and color matching. It can not only illuminate the store door and the environment in front of the store, but also render the atmosphere in the store, contrast the environment and increase the formal beauty of the storefront facade.
Color is one of the basic features of human vision. Different wavelengths of visible light make people feel different colors and form different psychological feelings. For example, the rose light source gives people a sense of luxury, tranquility and elegance; Light green light source gives a soft and bright feeling; Crimson is irritating, which will make people's psychological activities tend to be active, excited, passionate or restless; The weak stimulation of indigo will make people's psychological activities tend to be calm and control their emotional development, but it is also easy to feel dull or depressed. The colors are arranged in the order of red, orange, yellow, green, blue, indigo and purple, and the intensity changes from strong to weak. There are instructions for you to explain. Take a closer look! Come on!