Bear clothing belongs to the middle and high-end grade, which originated from South Korea's E-LAND company and is a self-owned brand clothing. Bear clothes are attractive to young men and women, and they pursue the leisure sports dress style on American university campuses. Its naughty and diverse shapes and relaxed and natural cartoon bear design style are highly respected by the younger generation. In China market, bear clothes have a high popularity and market share, and the products are fashionable and of high quality, which are deeply loved by young people. Although the price is relatively high, compared with other first-line brands, it still has a certain cost performance, attracting the attention and purchase of many consumers. To sum up, bear clothes are high-end brands with certain advantages in design style and quality, which are deeply loved by consumers.