First, do a good job in the listing rate of wedding cigarettes.
The account manager should promote the brand of wedding cigarettes to retail customers and give them business guidance, and put the brand of wedding cigarettes in every corner of the cigarette market through the counter rate of retail customers, so that every retail customer can understand and be familiar with it, and at the same time give consumers who come to buy cigarettes a striking feeling. This will not only help to improve the brand listing rate and sales rate of customers, increase profits, but also close the relationship with customers and increase customer satisfaction and loyalty.
Second, do a good job in market demand forecasting.
With the increase of wedding activities, it will inevitably lead to the increase of cigarette consumption. In order to meet the needs of cigarette retail customers and consumers, it is particularly important to make a good market demand forecast. Account managers should strengthen communication and exchange with retail customers, collect market information in time, actively forecast the market demand of wedding cigarettes, formulate detailed supply plans, meet market demand, increase efficiency, improve sales volume and grade, and lay a solid foundation for improving the level of serving retail customers.
Third, consumer guide, who is a good brand of wedding cigarettes.
Due to the influence of consumption habits, local customs and other factors, most wedding cigarettes are concentrated in high-end cigarette brands, and the brand concentration is also high, which is mainly reflected in several cigarette brands such as General Motors (special alcohol), Double Happiness (soft), Yunyan (purple), Yibian (big plan) and Su Yan. On the basis of understanding the market demand, account managers should make full use of marketing strategies, increase brand promotion and guidance, and actively promote sales.
Fourth, do a good job in quantitative management and improve service quality.
Quantitative management is mainly set according to the normal cigarette sales of customers. If you encounter other special circumstances such as wedding cigarettes, make appropriate and reasonable adjustments to meet the supply. Cigarette retailers will not lose customers and profits, and companies will not lose sales and profits. On the basis of quantitative management, cigarette retailers should reasonably supply cigarettes according to the actual situation, meet the quantity of wedding cigarettes and the needs of customers to the greatest extent, and improve the service quality.
Wedding cigarettes are a relatively large and concentrated consumer market, which can not be ignored in the growth of cigarette sales and benefits. Account managers should seize this favorable opportunity, pay close attention to the cultivation of wedding brands, and regard the wedding cigarette market as an effective way to upgrade the cigarette structure and cultivate famous cigarette brands.