As one of the important projects, wedding wine has a huge market capacity. Liquor enterprises operating the wedding banquet market can increase sales in a short time, and at the same time make the product brand spread effectively. The wedding banquet market can be said to be full of business opportunities and potential. Second, to optimize the combination of wedding core channels: through market visits and research, combined with its own network situation, the sales channels of "L Luzhou Double Happiness Wine" are locked into the following channels: traditional channels: large and medium-sized restaurants, wholesale markets, hypermarkets and large community retail stores. Innovative channels: wedding companies, wedding photo studios, wholesale markets, and candy distribution points. In view of these places related to the wedding market, publicity and exhibition activities such as "sweeping the street" development, market paving, display, poster posting and X-frame placement were carried out. Third, focus on wedding-related media promotion: Wedding Studio: launch "Luzhou Double Happiness Wine for Wedding, take wedding photos and send them to the bride's home 12 inch crystal photos", thus narrowing the emotional distance between "Luzhou Double Happiness Wine" and the couple, which will certainly receive good results, especially the promotion method of "Send photos to the bride's home", which has aroused the praise and love of the bride-to-be. Marriage Registration Office of Civil Affairs Bureau: Through the propaganda infiltration outside the "registration office", we carried out "one-to-two" communication, distributed the leaflet "Luzhou Double Happiness Wedding Wine, and sent you to XX Hospital for premarital examination", which skillfully combined the reserved contact card with matters related to premarital examination, which well ensured the effectiveness and retention of the publicity effect. Wedding Company: Through cooperation with the wedding company, the activity of "Luzhou Double Happiness Wedding Wine, Give You a Flower Basket" was launched, which achieved good results through the recommendation of the wedding company. Fourth, dig deep into the potential behind the wedding banquet. Personalized service: Through the in-depth excavation of local wedding customs, it is found that newlyweds have the custom of "celebrating the New Year in the first year after marriage", which requires two bottles of wine and two boxes of cakes. Therefore, the packaging of "Luzhou Double Happiness Wine" was redesigned, and a "heart-shaped" blank area (wedding photos of newlyweds) was reserved on the front of the outer packaging box and the label of the inner bottle. Analysis: The core value of popular wine brand awakens the wedding banquet market. The wedding banquet market is becoming a "feast" for liquor enterprises. Many enterprises have launched special products, such as wedding wine printed with the words "A Hundred Years of Harmony", "Wedding Banquet" and "Fate", but so far, there is not a truly national wedding wine brand widely recognized by consumers. Generally speaking, the wedding wine market is still in its infancy. Judging from many regional markets, local popular wine is often the main brand in the wedding banquet market. This is closely related to the consumption characteristics of the wedding banquet market. The value of wedding wine lies in the value perceived by guests. From this perspective, popular wine is certainly a good role for wedding banquet wine. For the purchase process of wedding wine, the evaluation of people around has a great influence on the buyers. How does Popular Wine Seize More Wedding Wine Market? That is to create core values that can impress consumers. For example, Maotai welcomes guests and welcomes the world; Moutai prince wine, the prince respects the world. Key points of wedding wine promotion 1. Good quality and reasonable price. Product quality and price are two powerful weapons to promote sales. Most of the wine used for wedding banquets is aimed at ordinary consumers, and the role of word of mouth is far greater than that of advertising. This requires that when operating the wedding banquet market, we must pay attention to the quality of products and set reasonable prices at the same time, which is the main link of the success of the premeditated wedding banquet market. 2. Look for the promotion points or channels of products in the wedding banquet market. Cooperation with the municipal civil affairs department is the best way to implement wedding promotion. Enterprises can cooperate with the Civil Affairs Bureau. Newcomers who get marriage certificates can get greeting cards provided by enterprises. Newcomers can get two bottles of their products and a promotion notice of wedding wine at the local agency for free with greeting cards. In addition, it can also achieve good results to make billboards at the gates of stations, commercial areas and residential areas with large traffic to inform wedding wine promotion activities. 3. Look for buyers in the wedding market. For the wedding banquet market, the consumers of liquor are only passive consumers, not decision makers. Therefore, finding buyers and decision makers in the wedding banquet market and introducing products to them is another key link in the operation of the wedding banquet market, which requires a rational analysis of the wedding banquet. Generally speaking, when young people who live with their parents get married, it is often the elderly who hold wedding banquets to buy wine, while when young people who are far away from their parents get married, it is often the young men who buy wine. Only by finding the decision maker can we determine what form of communication and promotion to take. 4. There are many choices of promotion methods. Joint promotion: it can be jointly promoted with wedding companies. For example, let the wedding company introduce the wedding wine to consumers, and then reward them according to the number of contacts. Promotion of physical gifts: wine, drinks, candy and snacks are essential things for wedding banquets. Therefore, in the promotion of wine for wedding banquets, we can send red wine, drinks, sweets and snacks with white wine to promotional gifts. In addition, consumers can also feel the benefits and convenience by sending items related to the wedding banquet, such as invitations, guest attendance books, kitchen utensils or providing wedding cars. Give the same product: that is, give the same product by buying one get one free or buying one get two free. Although this is the simplest way to promote sales, it is also one of the most effective ways. 5. The promotion time should be relatively concentrated. Generally, wedding banquets are held on holidays, such as May Day, November Day or Saturday and Sunday. In addition to the above time, the wedding banquet is relatively concentrated in the slack days in the rural market. Therefore, the control of promotion efforts should be adjusted according to the local popularity and market acceptance of products. At the same time, according to the characteristics of the wedding banquet market, we can increase sales promotion during May 1, November and off-season, and maintain our relative strength to do a good job in publicity.