One:
Retailer: This is the way to hold a farmers' meeting!
Recently, a member of "Mountain Watermelon" posted a post about the opening of farmers' associations by dealers. The post said: "Those who engage in agricultural materials cannot do without the peasant associations. Farmers will open more and more, but the effect is not so good. Every effort has no result, and people are so angry that they are deeply grieved. "The landlord also introduced several forms of organizing farmers' meetings: field work, showing slides at night, inviting song and dance troupes and so on. But most of them came back cold in the end. I think this problem is not only encountered by the landlord, but also by most of our dealers. With the increase of farmers' meetings, it is becoming less and less effective! What is the reason?
During this period, our sales here are off-season. In order to promote ourselves, we also hold a farmers' meeting at this time of night. It is a village unit, one village every night. Let me talk about how we farmers will drive!
First of all, formally, like everyone else. At night, the projector will be used for publicity. Why? Because we are a small shop, the song and dance troupe can't afford it and dare not sing it by itself. Our team are all big men, whose waists are hard to resist fertilizer, let alone dancing!
We plan to go to which village to hold the farmers' meeting in the evening and arrange a person to go in the morning. First, go to the greenhouse to find out how many greenhouses there are in this village. What crops are planted? What was the output of last season's crops? What are the main diseases? What is the biggest headache for vegetable farmers at present? Of course, we should also write down the names and telephone numbers of greenhouse households and tell them to come to our village for a farmers' meeting in the evening! And ask if there are any other activities in the village at night. If you have the choice to give up, find another village!
Before we leave in the afternoon, let's briefly talk about the village so that we can have a good idea. Around the evening, when I arrived in the village, I chose a wide place to camp on the street in the center of the village. First, play some songs, such as the familiar Little Apple. We can't dance, but some beautiful women can dance on the computer. Download a few songs to gather popularity! At this time, all the elderly and children who are at home are fine. Quantity is not quality, but quantity is still important. Can expand the publicity effect!
We sang and danced, and began to contact the telephone numbers registered in the morning one by one, telling them that we are here, where we are and when the lecture will start! After playing a few songs and dances, we will switch the picture to the picture of vegetable diseases and insect pests, which is the habit of taking pictures before. Our pictures of pests and diseases all have a time and place to take pictures, and ordinary people can see them at a glance. This is what happened to me. "How is it the same as my food at that time?" Naturally, I have the urge to listen!
It's officially started What can I say that interests vegetable farmers? We usually have this process: first ask, "Do you grow vegetables to make money?" The answer is different! "Why not make money?" The answer is "I don't know!" "How can I make money?" "Vegetables are growing well, with high yield and good price to make money!" "Why is the more vegetables we grow now, the lower the yield?" I don't know! "good! Then we Huawo Agricultural Resources will analyze it for everyone. What do you think? " "Good, good!" In this way, we began to get down to business.
Our explanation is generally divided into three parts. The first part is a brief introduction to plant physiology. In my words, it is: "Tell everyone how the chemical fertilizer used in our fields grows on tomatoes!" " In the second part, taking virus disease, dead trees, late blight, gray mold and other uncontrollable diseases and insect pests in the shed as examples, the misunderstanding of temperature and humidity and daily management in the shed is explained. The third part: briefly introduces the uses of various fertilizers and various physiological diseases such as vigorous growth and premature aging caused by improper use of fertilizers. Interrupt questions, answers, etc. To be honest, it took a long time. At first, we talked for two nights. Later, I found that everyone was not satisfied, so I merged into one night. It takes an hour and a half to explain briefly, and more than two hours to ask questions after the lecture, which makes me thirsty every night.
Speaking of this, some people will not only ask: Why didn't you tell me about your product? Yes, what we are promoting now is the whole process management of vegetables, from soil preparation, planting to seedling pulling, and the whole process technical guidance involves many products, but we farmers will not attach products all the time, which is simply a management technology. After the management technology is finished, we will show the vegetable farmers some cases of the whole process management we did last year. After listening, everyone will take the initiative to ask us how to solve such problems. It's time to mention the product. We are a set meal for some questions, and we won't provide anything unnecessary for the time being. Why a set meal? You know!
After the general farmers' meeting, we can all get orders, and vegetable farmers will cooperate in the next crop in twos and threes. At this point, our service officially began. We register the farmers who are interested in cooperation in detail, and we have to look at the shed on the spot. The situation is different, the management is slightly different!
Why doesn't the peasant association work? The main reason is that the expectation gap between manufacturers and farmers is too big. Manufacturers want to realize instant sales by holding peasant associations, of course, the more the better. For this purpose, all prefixes used to be based on beautifying their own products, and some questions raised by farmers will lead to their own products. There are many behaviors of playing with concepts and taking them out of context. At first, farmers accepted it, but the actual use of the product did not achieve the effect that experts said, and slowly began to contradict this sales situation.
Farmer friends hope that farmers can learn some practical things to solve some problems in actual production, but many "experts" can't provide these things. So now there will be such a situation at the farmers' meeting: you arrange dinner at noon, everyone goes to 1 1, and they just laugh when you explain. Laughter means that what you explain can't get into your head, and you don't answer because you have to eat at noon. I'm sorry to break up with you! No dinner is arranged, few people go, or after listening for a while, they leave without looking back!
As for the farmers' association, we only started it last year. Not as experienced as some of our big factories, I just had a whim to report to you for the post "Watermelon in the Mountain". That's a good idea. I hope everyone can share their own experience in opening a peasant association, and we can improve it together!
Peasant thought
Liu Chunxiong: If you want to meet, you will refuse. This is the attitude of agricultural enterprises towards e-commerce. At present, the e-commerce of agricultural enterprises is the layout of platform e-commerce and the practice of vertical e-commerce. Treating e-commerce as an internal sales department will definitely conflict; Taking e-commerce as an independent sales company, the original manufacturer is only one of the suppliers, and many problems have been solved.
* * * Diaosi counterattack: Money is the last word. Don't invest indiscriminately, invest in yourself, slowly and steadily, expand business bit by bit, slowly recruit people to expand the team, and try to cross the border bit by bit, not too big, otherwise it won't be cost-effective. Next, what you try to operate yourself may not be more cost-effective than docking with other partners.
Qiu Lin: The emergence of e-commerce will only accelerate the elimination process of the original channels, but it cannot completely replace them. In the future, many retailers will become service stations and their functions will change.
Wang Biao: Product is the foundation, technology is the core, and the market route driven by technology research and development is unshakable.
King Qi Ying: I like people who have never carried fertilizer. They are still in college, both sophomores and juniors. They also have experiences, but they have one thing in common: they have done nothing today! When we come to the thick sky, we are predestined friends. They made the first time in their lives, and I was deeply impressed by their ability to break through themselves! The pride of heaven, the heart is higher than the sky; Free and easy attempt, I am God! I don't care whether I do it or not, I care about the feeling of doing it! Like you college students, Houtian salutes you!
Grow old with you: group friends who used to reveal the secrets of some manufacturers talked about e-commerce, but they still revealed the secrets. Of course, this is also related to the excessive beautification of some people! In short, today's group chat is spent in the beautification of media people and the revelation of agricultural materials people. Every so-called new model of agricultural e-commerce has its own uniqueness. Whether you join or not, your agricultural business is the same. What can be done well is still good, and what can not be done well is still sad.
Xiong Xingping: Taobao handles the complaint of "reporting fake agricultural materials". Any hooliganism? I reported an online shop selling fake pesticides on Taobao, and it took Taobao only one day to come to the conclusion that the report was not established. Taobao's handling opinion: "After verification, the report was not established because the evidence of violation of the commodity was insufficient, or the reported party made changes in time after receiving the report." I clicked on the fake again: "Sorry, the baby snapshot you viewed has been deleted."
Li Yong: To put it bluntly, e-commerce is to help those markets that have no ideas and are confused. Reform may succeed or fail. But even if we fail, it won't be worse than now. Why don't we take a chance? The core of e-commerce is to help a group of thoughtful people become bigger and stronger and increase their stickiness with farmers. And those agricultural workers who will naturally be eliminated are not e-commerce can help. Even without e-commerce, this wave of people will die. E-commerce also wants to save them, but at present, it is really more than enough.
Netizen Flyinger: # Tianjin Explosion # The frequent occurrence of disasters has exposed many deep-seated problems in the current society, which is worth pondering. The mirror shows many ugly stains and problems in the current society, which should be paid attention to. I hope all agricultural enterprises can have formal management, and safety is no joke.
Two:
Letv super mobile phone: the sales volume of innovative gold brand broke the million record fastest.
Music programs implanted in the cabin. 20 15 April, LeTV entered the mobile phone industry and launched the LeTV super mobile phone. The product is coming soon, and it is urgent to leverage a popular and quality program to cooperate with brand communication. When I learned that "The Masked King of Songs" was spent on Jiangsu Satellite TV and produced by Can Xing, it was really a good time and a good place! Letv Super Mobile won the mobile phone industry partner of the program in one fell swoop. As a new program at 22:30, the audience rating is still rising under the influence of unfavorable factors on the first day, and the audience rating of the seventh phase of CSM34 City reaches 1.583%. The average broadcast volume of Masked King of Songs on LeTV is over 70 million.
Thanks to the fiery performance of the masked singer, LeTV's super mobile phone achieved an amazing result of 594,000 sets in a single day at the "9 19 Fans Festival".
The cooperation between LeTV's super mobile phone and Masked King of Songs once again set a new benchmark for the mobile phone industry to implant music festivals in the shed.
The sales volume of innovative gold brand broke the million record fastest. Thanks to the fiery performance of "The Masked King of Songs", LeTV's super mobile phone has achieved an amazing result of 594,000 units in a single day in "9 19 Fans Festival"!
Less than 3 months after listing, the sales volume exceeded 6.5438+0 million units, and the sales volume of innovative gold brand broke the fastest record of one million! At the end of September, the sales volume was nearly 2 million units!
LeTV Brand Communication and Marketing Center said: During the implementation of the implantation, Jiangsu Satellite TV brought one surprise after another to LeTV! In the voting and scoring stage of the program, Jiangsu Satellite TV skillfully used LeTV super mobile phone as a prop to receive the voting results, which not only solved the problems exposed by the product, but also introduced the concept of "choking moment" in this stage: the emotions of concern, tension and expectation in the program complement the brand concept of LeTV super mobile phone "breathtaking beauty". In addition, the unique "nine-screen live broadcast" function of LeTV's super mobile phone is also perfectly copied in the big-screen TV with the help of multi-camera screen capture and post-packaging.