From a moral point of view, XinXin Zhai's behavior is undoubtedly immoral. As a public figure, when promoting and selling their own products, they should abide by the principle of good faith and must not use false propaganda, price fraud and other means to obtain commercial benefits.
In addition, XinXin Zhai's behavior will also reduce the overall credibility of the live broadcast industry and have a negative impact on consumers.
Whether a criminal case in XinXin Zhai can be successfully filed depends on facts and evidence. No matter what the result is, we should abide by the principle of good faith based on law and promote the healthy development of the live broadcast industry by strengthening supervision and regulation.