In order to ensure the orderly and effective development of activities, it is often necessary to make an activity plan in advance, which can clearly define a general direction for an activity. So how should the activity plan be formulated properly? The following is the activity plan of the new year's goods collection organized by me for your reference, hoping to help friends in need.
New Year's Day Solicitation Program 1 I. Theme of the event
This activity mainly relies on the official platform sponsored by Minbei Daily and the professional planning of Eternal Media. Combining the advantages of "Dawuyi E-commerce" online service platform and the popularity of "Northern Fujian Interactive Forum". * * * Work together to create an online and offline activity with the theme of "gently moving your fingers and delivering new year's goods to your home". The activities are mainly on-site physical display and online commodity purchase.
Slogan: the most powerful e-commerce platform of Minbei Daily.
Second, the activity objectives
1, mainly to promote the "xx purchase" network and implant the initial brand impression into the hearts of the public.
2. Increase the number of followers, registered people and buyers.
3. Effectively attract on-site merchants and potential merchants to join e-commerce. (Merchants can sign an intention contract with e-commerce on the spot)
4. On-site driving forces people to get used to using the platform. (For example, scan WeChat attention, give an operation card similar to a bookmark, and the on-site staff will carefully guide the operation)
5. Use this activity to re-establish the function of "Northern Fujian Interactive Forum".
6. Rural commercial bank savings card.
Third, the object of the activity
Nanping's new year consumption groups;
Credit depositors of rural commercial banks, new and old netizens of Northern Fujian Interactive Forum; Distributor of products in Nanping;
Fourth, the activity time:
February 7 -8, 20**.
Verb (short for verb) Location:
Nanping sports park square
Activity of intransitive verbs
Display area settings:
1, new year's goods and peripheral products display;
Draw a product display area in the activity to display the peripheral products of the organizer and other franchisees. (This activity is mainly performed by Minbei Daily and Eternal Media. )
2. E-commerce purchasing experience; Set up an e-commerce area, eye-catching, mainly looking forward to people's power generation brochures. Guide consumers to register and purchase, and register businesses that need to join. Content design:
1, the concept of e-commerce new year's goods is relatively new, so offline activities are mainly guided. Design a shopping mall operation flow card (with bookmark as the pattern), design an online activity leaflet and distribute it together with the flow card.
2. 1 0-2 rural commercial bank staff can set up a credit card on site (or set up a special area for rural commercial banks). 3. People who register on-site or scan WeChat can get e-commerce New Year gifts (it is recommended to send couplets printed with e-commerce logo).
4. Design the investment promotion scheme according to the on-site investment promotion situation. Fill in the franchisee's cooperation intention form, leave relevant information, and contact you later. (If conditions permit, you can promise preferential policies for merchants to join: merchants can introduce other merchants to join and enjoy xx advertising time, etc. 5. For the new and old users of Minbei Interactive Forum, certain activities can be given on the same day to gather popularity in advance for the next upcoming "Netizen Festival".
Seven. Activity promotion
(1) Promotion time
1, one week before the incident, February 20th * *, 1 to February 8th.
(2) the way of publicity;
1, Minbei Daily
2, mass information, (SMS, WeChat)
3. Interactive forums (other network platforms)
4. Leaflets (printed on leaflets)
Nanping TV Station is at 9: 30 tonight.
(3) Publicity contents:
1, time, place, contact information, activities.
2. The object of discount and the content of discount.
3. Mainstream franchisee information.
Eight, the scene layout
1 and 3*6 advertising tents.
2. There are two computers (the more the better), network cables and three power interfaces in the exhibition area.
3. 2 on-site tables, chairs and tablecloths 10.
4.X-stand posters, background paintings and live banners.
New Year's Collection Activity Plan 21. Promotion Background
Before and after the Spring Festival holiday, it is the peak season for toy products and other gift industries, and it is also the golden time for toy manufacturers to take action to seize the market. In order to further increase the sales volume, strengthen the brand promotion of Pipi Bear and launch the national brand of Pipi Bear, this activity is specially planned.
Second, the purpose of promotion
1. Take advantage of this once-in-a-lifetime opportunity to further increase product sales and increase the promotion of Pipi Bear brand;
2. Expand the popularity of Pipi Bear series products through on-site promotion activities, launch national brands and build world-famous toy brands;
3. Effectively attack competitors, gain opportunities and win the market;
4. Promote the sales of other products by promoting products;
5. Enhance the confidence of dealers in our products and achieve our sales target next year in the first battle;
Third, the promotion time.
6 February-February 15
Fourth, the promotion theme
Promotion theme: PPBear celebrates Christmas and welcomes the new year, and holds Bile for New Year's Day.
Slogan: Pippi Bear brand creates a happy world. Pippi bear
Happy Pippi Bear China can make you laugh more than Doby.
Verb (abbreviation of verb) promotes the object and scope.
1, promotion target: consumers
2. Business scope: major dealers in China and major amusement parks in Shenzhen.
Sixth, the promotion method
On-site publicity includes big reward activities, New Year's Day lucky draw (amusement park only), "Pippi Bear Drifting Man", Pippi Bear teaches children to learn knowledge, and children buy products at half price, with 8.8% discount on products and gifts.
1, promoting products
Product: Compared with Lele's original price of 298 yuan, the promotional price is 228 yuan.
Aidudu original price 268 yuan promotional price: 208 yuan
Original price 188 yuan, promotion price 138 yuan.
Flat original price 88 yuan promotion price: 68 yuan
Yellow 7th original price 63.00 yuan New Year special price: 38 yuan (daily limit 10)
Other products will be discounted at 8.8% during the promotion period, and the original price will be restored after the promotion.
2. Gift form
Customers who buy this promotional product can get a beautiful Pippi bear toy (random skin color, 5CM high) and a beautiful Pippi bear pictorial (except for the above special price) for free.
3. Live demonstration
Promotional products: Bilele, Aidudu, Xiaolebi and Huangqi.
Publicity location: at the gates of major dealers and amusement parks in Shenzhen.
Website layout requirements: multiple posters, multiple banners, products and gifts, balloons, flowers, ribbons, etc. Beautify the website and create a promotional atmosphere. Products and gifts should be stacked separately, and the words "gift" or "gift area" should be marked on the gifts.
Special website:
New year lucky draw
Activity time: 08 1 October18: 00-1Sunday.
Activity: New Year Lottery.
Specific operation: All customers who have purchased Pippi Xiong's promotional products during the promotion period and all the children present can participate in the lucky draw and get the "1 raffle ticket".
The following awards are set for this activity: 1. Grand prize 1 name: Lele toy 1 name (a gift worth 398 yuan); 2. Two first prizes: one for Aidudu (a gift worth 268 yuan); 3. Four second prizes: one Lele toy (a gift worth 65,438 yuan); Fourth. Twenty third prizes.
Publicity tools: ① Publish this activity on a poster ② The description of the sponsor, broadcast and publicize.
Seven. Promote cooperation
1, product
Each point of sale is fully stocked according to the expected monthly sales, especially promotional items and special offers.
2. Material preparation
The marketing department will distribute banners, promotional information lists and gifts to dealers 20 days ago; Dealers can add some new promotion methods, such as small gifts, according to the new trend of the local market, but they must not violate the company's business philosophy, and must make arrangements for the promotion activities before the arrival of the promotion activities.
3, division of labor and responsibility
General Manager of Activities-Mr. Zhu
Event leader-Yang Shenghui
Scheme preparation, distribution and verification-Marketing Department
Material Distribution-Marketing Department
4. Training and selection of promoters
Dealer managers and business department managers should do a good job in training promoters in products, contents and methods of promotional activities. Promoters' requirements: childlike innocence, wearing Pipi bear propaganda clothes, neatly dressed, wearing a work permit on the chest, wearing a Pipi bear hat, loud voice, clear articulation, natural movements, affinity and humor.
5. Activity performer
Marketing manager, marketing director of major dealers
8. Promotion target: (calculated according to the monthly sales volume in the local market)
Regional products Shenzhen South China (except Shenzhen) North China Northeast Northwest
Bibile
Aidudu
Xiaolebi
Yellow 7
other
be equal to
Nine. promotion expenses
Promotional clothing, hats, banners, pictorial gifts, floating population, promotions, salaries, etc.
amount
unit price
total
X. Activity requirements
Strictly in accordance with the requirements of "PPBear Pippi Bear Brand Christmas New Year's Day Promotion Plan".
New Year's Assembly Activity Plan Chapter III Activity Purpose
1. Through this charity sale, let children experience the fun of their own transactions, enrich their role experience, cultivate their good living habits, and advocate low-carbon life and environmental protection.
2. Cultivate children's spirit of helpfulness and dedication, and experience the happiness brought by dedication. Encourage them to start from themselves, from every little thing around them, and dedicate selfless love to everyone around them who needs care.
3. Take children to experience the customs and traditions of the New Year.
Active object
All the children and parents in the kindergarten.
Activity arrangement
Children and parents in large classes prepare new year's goods and set up stalls to sell them;
Children and parents in middle and small classes buy new year's goods.
Activities to be prepared
1. One week before the activity, parents are invited to prepare charity sale items for the extended family. Each child should have 2-3 kinds of new year's goods with labels and reasonable prices. You can ask each family to prepare according to their own situation.
2. Arrange booths for each class on the day of the event, and use climbing mats and foam mats. , and arrange the salesperson, shopping guide, cashier, etc. It can be taken by the teacher or the child.
3, cotton candy, Sugar-Coated Berry and other on-site production and sales. Teachers or parents who can cook this dish can be invited to demonstrate on the spot.
4. The first, second and first-level departments complete the purchase of shopping vouchers 1-2 days in advance, and the amount is not limited. Vouchers will be purchased on the day of the event. (Person in charge: class teacher, class teacher)
site of activity
Kindergarten corridors, functional classrooms, etc.
Activity needs
1, each child and his parents set up a booth, and you can give your own booth a name.
2. Requirements for charitable items:
1) All items should be of good quality and can reflect the atmosphere of the Spring Festival, such as Spring Festival couplets, lanterns, books, toys, school supplies, extra knickknacks, etc.
2) All goods are required to be healthy, hygienic and safe, and the class teacher can only enter the charity sale market after accepting the charity sale items.
Activity process
1. Three days before the start of the activity, the children in the big class took their belongings to the kindergarten, and the parents and class teachers in the middle and small classes exchanged tickets (around 20 yuan).
2. On the day of the activity, the big class arranged a charity sale booth.
3. Encourage small stall owners and children who come to buy their own businesses, such as bargaining and promotion. The teacher regulates and guides the sale of goods at reasonable prices.
4. During the activity, all the service personnel are required to smile at the customers and provide excellent service to make them satisfied.
5. Encourage the sale of surplus commodities at reduced prices.
6, checkout, counting, bagging, indicating the class and the amount of donations, and collecting the money for the charity sale of each class.
7. Contact the local welfare agencies to publicize the total amount of this charity sale and the whereabouts of donations.
New Year's Fair Activity Program 4 I. Purpose of the exhibition:
Inheriting the traditional folk culture of China and stimulating the economic consumption during the Spring Festival.
Improve the environment and quality of citizens' buying new year's goods, and meet the citizens' one-stop shopping needs. Focus on displaying famous products all over the country and promoting enterprise products and brands.
Enrich the content of community life around the new city and bring convenience to residents.
Lay a foundation for the sales and investment promotion of Xindicheng and gather popularity.
Second, the exhibition time:
Need to decide or solve
Venue: Huamao 1958 Square.
Third, the theme of the exhibition:
20 18 xindicheng new year Taobao food festival
Fourth, organize:
Organizer: Xindicheng
Organizer: Anhui Shenhua Advertising Media Co., Ltd.
Verb (abbreviation of verb) exhibition content:
New year's promotion of various stall merchants. The organizing committee organized activities such as on-site Spring Festival couplets, lucky draw of thousand yuan gift package, giving out red envelopes by the God of Wealth, and sweet glutinous rice balls.
Exhibition scope of intransitive verbs
1, drinks: all kinds of wine, white wine, yellow wine, fruit wine, health drinks, fruit juice drinks and lactic acid bacteria drinks; Tea and so on.
2. Foods: all kinds of famous and excellent new foods, green foods, grain and oil foods, health foods, snack foods, quick-frozen foods, baked foods, meat and poultry products, aquatic products, condiments, dairy products, roasted seeds and nuts of dried fruits, local products and agricultural products.
3. Daily necessities: household appliances, kitchen and bathroom appliances, ornaments, cosmetics, leather products, daily necessities, plastic products, hardware and electrical appliances, firecrackers, festive supplies, kitchen utensils, smart toys, etc.
4. Gifts: various gift boxes, floral potted plants, paper-cut calligraphy and painting, strange stones and jade articles, etc.
5. Clothing category: bedding, clothing, shoes and hats, etc.
6. Specialty: Wuxi specialty sauce ribs, oil gluten, steamed buns, vegetarian cakes, Huishan clay figurines; 7. Imported goods: specialty foods from all over the world;
Seven. Activity form
1, Thousand Yuan Gift Package Lottery: Customers can get a free merchant lottery when shopping in 50 yuan. Lottery tickets can participate in the lottery. You can get two lottery tickets if you buy more than 100 yuan, and so on.
2. Free Spring Festival couplets: Calligraphers of Calligraphers Association are invited to write and send Spring Festival couplets on the spot. Send it when the shopping is over xx yuan.
3. The God of Wealth sends a red envelope: The top 200 customers who come to the New Year Fair every day can get a red envelope for free. Remarks: each person is limited to one red envelope, which can be a blessing, couplet, RMB or greeting card.
4. I'll pay for your shopping: the organizer randomly finds a customer who is paying the bill, and as long as the customer answers a simple question about this year's New Year Festival within 30 seconds, the order can be exempted.
5. Large-scale group purchase: make a catalogue of new year's goods and send it directly to units and enterprises to promote group purchase while promoting goods.
6. Artistic performances: lion dance, guzheng performance, pipa performance and singing representative songs of the Spring Festival.
7. Window grilling: teach window grilling skills on the spot.
8. Enjoy free New Year snacks, such as glutinous rice balls and spring rolls.
Eight. publicity programme
This year's New Year Shopping Festival will focus on pre-publicity and hype, and link the media resources in the same city to attract potential consumers around the new city and even the whole city to the maximum extent.
Publicity methods: hard and wide activities, dynamic reports and topic hype.
1, network: post on the websites of major forums to expand publicity.
2. Print media: Advertisements or dm pages can be placed in Anqing Evening News, Xin 'an Evening News and Anqing Radio and Television News.
3. Vehicle carriers: buses and taxis put advertising information.
4. Posting of community posters: Posters will be tailored for this year's New Year Shopping Festival, which will increase market attention and accumulate popularity.
6. Air glider
New Year's Day Solicitation Program 5 I. Activity Background
The Spring Festival is the biggest and most festive traditional festival in China, and people in China have the custom of buying new year's goods centrally. Every household should use the necessities of the Chinese New Year. Visiting relatives and friends has great business opportunities. On the eve of the Spring Festival, the consumption of many units and ordinary people is the biggest and most concentrated season after a busy year. In order to meet the needs of many units to purchase new year's goods in a unified way before the festival and promote the healthy development of the new year's goods industry in our city, the "20xx Zibo New Year's Goods Fair" hosted by Zibo TV Station will be held at Zibo International Convention and Exhibition Center from 20xx65438+1October 29th to February 3rd.
Second, the exhibition advantages
This exhibition, sponsored by Zibo TV Station, has unparalleled publicity advantages and social influence. The on-site activities are brilliant, with high-grade products and complete varieties. The total exhibition area is more than 20,000 square meters and there are more than 300 booths. It is estimated that there will be more than 10 industries and thousands of merchants participating in the exhibition, involving candy non-staple food, drinks, green food, festival supplies, condiments, local products and daily necessities.
Third, the form of activities:
One-stop sub-regional optimization service
Event name: 20xx Zibo New Year Fair.
Activity time: 20xx65438+1October 29th-February 3rd.
Venue: Zibo International Convention and Exhibition Center.
Organizer: Zibo TV Station.
Exhibitors: confectionery, drinks, holiday products, condiments, local products, daily necessities, household clothing, household appliances, mobile phone communication, art appreciation and other industries.
Fourth, the division of exhibition areas.
1. Drinks and beverages area: wine, white spirit, yellow rice wine, fruit wine, health drinks, juice drinks, dairy products, lactic acid bacteria drinks, etc. All over the country.
2. Non-staple food and local products area: all kinds of soy sauce, vinegar, sauce products, grain and oil, tea, aquatic products, roasted seeds and nuts, snack food, meat and poultry food, baked food, health food, green food, organic food, pure natural food, famous local products, etc.
3. Comprehensive exhibition area: clothing, shoes and hats, scarves, headdresses, bedding, household items, various baby products, household appliances, decorations, handicrafts, antique calligraphy and painting, jewelry and jade articles, rare stone carvings, flowers and other festive items.
4. Special exhibition area: well-known brand enterprises and manufacturers carry out brand promotion, which is suitable for all kinds of holiday goods. Customers can set up their own booths according to their own needs.
Verb (short for verb) live activity
1. Hosts of various channels and centers of Zibo TV Station went to the scene to help consumers bargain.
2. Zibo TV hosts interact with consumers and distribute couplets.
3. On-site wonderful program performance, exhibitors come to the stage to promote sales, which directly benefits consumers.
Sixth, the title of the exhibition.
Exclusive title fee: 300,000 yuan. The return method is as follows:
From 1 .20xx65438+1October1day, the 30-second promotional film of 20xx Zibo New Year Fair will be broadcast simultaneously on the news channel, city channel, film and television channel, life channel and science and education channel of Zibo TV Station under the name of the named enterprise for 30 days, and each channel will be broadcast at least 8 times a day, including at least 4 times in prime time at night.
2. Add a 10-second enterprise advertisement at the back of the 30-second promo and broadcast it simultaneously for 30 days.
3, "first consumption" column publicity declaration form
The column of "First Consumption" has been publicized at least three times, mainly for special interviews and follow-up reports, all of which have the names and logos of the named enterprises. It is mainly divided into two parts: the publicity in the preparatory stage before the fair and the concentrated report during the fair.
4. Soft publicity channels of people's livelihood news.
Zibo TV News Channel "Tonight 18", Science and Education Channel "New Window", Life Channel "Life Eye" and other related columns will forecast the activities, including the name and LOGO of the 20xx Zibo New Year Fair, and the person in charge of the exclusive naming unit can also be interviewed at the event site according to the situation.
5. Promote returns in the form of mobile subtitles.
From the date when the title company is determined, the campaign slogan printed with the name and LOGO of the title company will be broadcast simultaneously in the subtitles of five channels of Zibo TV Station, with the broadcast frequency of 12 times per channel every day for 30 days.
6. Reward 1 special booth with an area of 36 square meters.
7. Invite the leaders of the named company to attend the opening ceremony of the 20xx Zibo New Year Fair and make a speech on behalf of the named company.
Seven. Investment promotion policy
1. standard booth: 9 square meters. Booth fee: 3000 yuan/piece.
18m2 booth fee: 5000 yuan/piece.
2. Specially installed booth: 36 square meters. Booth fee: 8000 yuan/piece.
54 square meters booth fee: 10000 yuan/piece.
Note: The standard booth is set by the organizer, and the special booth customers can set it by themselves according to their needs, and they need to pay a deposit of 20xx yuan, which will be returned after deducting the electricity fee at the end of the exhibition.