Interview is a convenient and effective communication method and skill in public relations activities. It is beneficial to the leadership of the organization.
Or other personnel face the information transmitted to the public and recover all kinds of information fed back by the public in time, especially for the convenience of continuously accepting the "interference" of all kinds of feedback information on the spot while releasing information, and quickly.
It is necessary to adjust the information to be released and the angle of release in time, actively influence the public relations activities of the organization, and make the public and the organization exchange opinions, communicate with each other, influence each other and promote each other in a more harmonious atmosphere.
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Talking about this form can give full play to the interview ability of organizational leaders, so that their agile thinking, profound knowledge, sophisticated insight and interesting and beautiful expressive force can be presented to the public at the same time, forming a unique side.
Charm. While impressing and conquering the public with * * * and talent, we should persuade the public artistically, induce the public to unite and make efforts to make progress in a direction conducive to the organization. Interview is an effective way to enhance the transparency of organizational work.
The interview format is very flexible and available at any time. Frequent interviews are conducive to regular two-way communication and information exchange between organizations and the public, and are conducive to finding contradictions and problems in time and solving them in the bud.
(A) the writing requirements of the interview outline
1. Exercise and get familiar with the public.
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The outline should be written before the formal public interview, which is the basic guarantee for the success of the interview. The basis of writing an interview outline is an in-depth investigation and understanding of a specific public, such as their mentality and their reality.
Interests and related requirements, possible problems and the scope of problems involved. , should be thoroughly and carefully understood. On this basis, formulate various questions (simulate public questions), and then follow the
Write down the main points of answering the above questions in the interview. In this way, we can overlap and echo the questions raised by the public at the scene to the greatest extent, and it may be a feasible interview outline.
2. The outline is more than enough.
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Generally speaking, the outline is only reserved for the interview. Therefore, the answer to the simulation questions can only be based on the outline, clearly point out the main points through the items, form an outline by linking the main points, and let the main points dominate the interview.
Scope, which is the main feature of the interview outline. Only in this way can you handle the interview with ease and ease. The interview outline can't be written into a specific interview on the spot, and the interviewer can't predict the specific situation of the scene and the public.
Therefore, all specific questions should only be marked according to the project, so as to cover and guide the scope of public questions and their answers as widely as possible. Change with constancy, and prepare the scene with outline.
Use, which requires active interviewers to pay attention to improvisation, fully mobilize their coping potential, improvise on the basis of the interview outline, be sensitive, flexible and eclectic. (qb5200 and on the spot.
The basis of tension and exertion lies in in in-depth investigation and study at ordinary times and efforts to predict in advance. For people who are interested in public relations, the interview outline is always in their own minds, and it is usually well thought out.
For a long time, I was able to "be calm in every interview" without panicking on the spot and calmly answering.
(B) the writing of the interview outline
The interview outline first requires that all kinds of simulation questions obtained through investigation and prediction be drawn up, that is, questions that the public may ask. These problems should be classified and arranged together according to categories. In each category, they are arranged from deep to shallow and from big to small.
Then think about these problems one by one. If you are mature enough to answer questions, you don't need to write a written outline. For those questions that are not sure to be answered well, or can only be answered by looking for relevant information, we must write the key points on the outline, and it is best to briefly indicate the key points and their main information or sources with serial codes.
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Attention should be paid to the following points in the outline: ① The main points of answering questions must be marked immediately after answering questions, so as to answer questions on the spot. (2) In the outline, it is best to mark the key and important figures involved in detail.
Ming, in order to interview accurately and reliably. (3) In the interview, questions and matters that are never allowed to be answered, if you are not sure about them, you must mark them in the outline. For example, within their responsibilities, business ... >>
Question 2: How to write an interview outline 1. Object:
2. Main purpose: (in a word)
3. Theme: (concise and clear)
4. Question content (divided into points, corresponding to the interview content)
5. Conclusion or enlightenment or summary or generalization (brief)
The format can be roughly referred to the social practice questionnaire.
I hope I can help you ~
Let me give you an example.
Interview outline
Distance education project
Dr. Yu Shengquan:
Hello!
Future education and learning will be carried out under the network environment, or realized through the network, but how to do online education well today will be related to future development. At present, online education has been carried out in China for more than a year, and what online education should do is being explored and studied.
To this end, we would like to invite experts from the expert group of modern distance education of the Ministry of Education to talk about some key issues of online education, provide reference for people in the industry, and promote the orderly, rapid and healthy development of modern distance education in China.
Please support!
I. technical support for online education
1. As far as you know, what are the shortcomings of the current situation of network technology in China, especially the status of the reformed education network in the world?
For the science and education network, if the transmission speed of only the backbone network is 2.5G, it has reached the same level as that of developed countries, but its branch connection speed, connection penetration rate, openness and service awareness and level are far from enough. The interconnection rate with other major networks is still low.
2. One of the main application functions of UNESCO is to develop modern distance education. Then, can the reformed UNESCO meet the technical requirements of modern distance education in China, and what guarantee and support will it provide?
This is far from enough. At present, CERNET only has good connectivity between some key universities, and it cannot provide cheap and fast access for ordinary people. However, modern distance education is mainly aimed at ordinary people, not at full-time students at school. The reformed science and education network still needs to do a lot of work in the following aspects: (1) Expand the branch nodes on a large scale. It extends to primary and secondary schools, social institutions, vocational and technical education, adult education and so on. , making it have a broad foundation for interconnection. (2) Vigorously strengthen the interconnection with other networks, so that users of other networks can access the resources of the science and education network conveniently and quickly, and make full use of the popularity of other networks. For the backbone nodes of CERNET, special attention should be paid to the interconnection with the comprehensive bandwidth network of local cities, so as to improve the accessibility of UNESCO network as much as possible. (3) Change the subordinate management organization of the campus network into a public service organization, so that it can truly serve ordinary users and improve the bad rate and utilization rate of the network. Among them, technical support and training services are one of the important responsibilities of the network center. (4) Strive for more policy support, strive for more free connections for the education network, and reduce the high cost of online learning.
At present, most colleges and universities have established campus networks with advanced technology. Is it the same for a school to study online inside the campus network as it does outside the campus network? Why? What aspects should be paid attention to in the construction of network hardware platform?
The requirements are different. Campus learning can easily meet the requirements of network speed, because it is a local area with high network speed, and the general campus network can meet the requirements. If adjustment is needed, it is only a small-scale matter. As long as there is a strong demand, it will be met quickly. However, the speed bottleneck of off-campus learning is not the campus network, but the interconnection between the campus network and the external network. It requires the school network to have high external connectivity, and it is better to have not only one connectivity path, but also multiple connectivity exits. At present, most schools cannot meet the needs of large-scale distance learning by accessing campus network. In the construction of campus network, in order to meet the requirements of distance education, schools should pay attention to the connection with external networks and set more connection exits, preferably the main optical fiber directly connected to the backbone network.
4. To realize the real-time interaction between distance education and multi-person calling online courseware at the same time, to what extent do the technical conditions of the reformed education network and pilot schools support it?
Real-time video interaction on science and education network, if it can be realized on the backbone network, can not be realized on the branch network. There should be no problem for many people to access online courseware concurrently, if it is a web courseware, but if it is a video stream with a large amount of data, 60 people will ask questions in * * * *, and they will usually ask questions ... >>
Question 3: How to write an interview outline? Draw up a comprehensive, in-depth and clear interview outline. The interview outline is the embodiment of journalists' logical thinking and thinking level. A good interview outline can help reporters strengthen their confidence, stay calm in the face of adversity, take the initiative in the interview and make the interview perfect. Du Junfei mentioned in the book "Principles of In-depth Reporting" that Lalu, a journalism professor in Nevada, USA? Gillan introduced the auxiliary formula of design questions when drafting the interview outline, which has certain guiding significance. He reminded reporters that when designing problems, the following specific issues should be involved:
Goals-What are your (or your organization's) goals?
Obstacles-Do you have any problems? What is the current resistance?
Solution-How do you deal with these problems? Is there a solution to the contradiction?
When did this idea begin? Whose opinion is it based on?
Of course, the drafting of the interview outline also has a great relationship with the reporter's own interview habits and communication methods, but it is more important to ensure the uniqueness, accuracy, coherence, creativity and fascination of the question.
At the end of the day, the interview is nothing more than a lively and thoughtful conversation. Specific questioning skills include:
1, get to the point and get to the point. This method is to ask some difficult and closely related questions at the beginning, and then expand them into more general questions. Suitable for interviewing people who are good at words, quick thinking and confident. Cut to the chase will make the other person feel that you are frank and efficient, and cut to the chase will make the other person feel that you know what to do and are worth talking to.
2, from shallow to deep, ask questions and explore unknown details. In-depth reporting has many sharp problems, and sometimes it is inevitable for reporters to hit a wall. The interviewee is either nervous, evasive and irrelevant, or deliberately refuses, evasive and perfunctory. This requires reporters to have the perseverance and skills to ask questions. You can first use some broad topics to ease the atmosphere and gradually introduce topics; Or beat about the bush, trace back to the source, and lead to unknown details.
3. Inductive questions will lead to vivid and convincing dialogues. In leading questions, the interviewee should be sensitive and willing to argue, while the reporter should grasp the opportunity of conversation and induce the other party to give a positive answer with tone, intonation or wording. What kind of results will be produced by leading questions depends on the harmonious relationship between journalists and interviewees. Because leading questions can easily make the conversation uncompromising, but as long as a harmonious relationship is maintained, it may lead to unexpected truth.
4. Moderate silence. Silence is also an important skill in in-depth reporting, because most of the in-depth reporting questions are targeted, targeted and exclusive, and it is necessary to leave time for the interviewee to think and explain the questions. Smart reporters generally don't interrupt the interviewees, so they may get direct questions that they can't get. Keeping a straight face is sometimes just as effective. Mike, a famous American TV presenter? Wallace said: "I found that the most interesting thing in TV interview is to ask a beautiful question, then wait for the other person to answer and then be silent for three or four seconds, as if you were still expecting more answers from him." Do you know what will happen? The other person will feel a little embarrassed and talk to you about more things. "
Be good at observing and listening, and capture the facts that can't be revealed in the interview question and answer. Ai Feng reminded all reporters "don't forget to bring your eyes and ears when interviewing". We emphasize observation and listening, because in-depth reports and interviews require the full commitment of journalists. Many little-known truths and precious news facts are perceived by journalists by mobilizing all their senses, including their hearts.
(1) Choose a suitable perspective for detailed observation. This perspective may refer to a macroscopic and holistic perspective to grasp the relationship between things; It may also refer to the reporter's personal feelings and thoughts; It may also refer to the microscopic perspective when observing on the spot. In short, the correct perspective and careful observation will enable journalists to obtain accurate, direct and distinctive information.
(2) Be a careful listener. In Contemporary News, Kuang Yunmiao pointed out that a journalist, especially an experienced journalist, should be the best listener, not a chatterbox. Indeed, journalists who are good at listening are often more likely to reap rich results and communicate with the interviewees more easily. The fleeting news clues and the implied meaning of the interviewee will be discovered because of your intentional listening, and the understanding of news facts may be closer to its true colors.
Specific requirements for the interview:
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Question 4: How to write an interview outline to interview classmates? Hehe, I am also a journalism major, but I didn't go after graduation. Let's have a try. 1** Hello, alumni, what organizational activities did you participate in during your college years? What experience do you have in learning methods? What do you personally think of the role of training in universities in society? In school, what help will the teacher give you besides your usual study? Which teachers gave you a deep memory?
Question 5: The format of the interview outline refers to the format of the interview proposal.
Topic: Investigation and Countermeasures of Primary Education in Kindergarten
Project team members: Peng Xianwai and Li.
Interview outline
Interviewer: Peng Xianwei and Li.
Interviewer introduces himself:
Hello, everyone, we are students from the Education Management Department of Beijing Normal University Zhuhai Branch, and we are investigating the current situation of classroom teaching in Zhuhai kindergarten. I hope to understand the development of kindergartens through this survey. Therefore, we need your help and participation to complete the investigation of this subject with * * *, so that the research has practical and practical value and provides a reliable basis for * * * and the decision of the school.
The research group promises to you that today's interview content and your opinions are only for our research reference, and the information and opinions you declare unsuitable for public will be kept strictly confidential for you. I really appreciate your help.
Interviewees: Kindergartens, teachers and parents of students in Jinding and Xiangzhou, Zhuhai.
The main contents of the interview outline include:
(1) school part: (1-2 interview with kindergarten directors and related education leaders)
Basic information: position, teaching experience, gender;
Main problems:
1. Understand the total number of kindergarten students, the total number of teachers and students, and the teacher-student ratio.
2. Understand the qualifications of full-time kindergarten teachers. (For example: A graduated from technical secondary school, high school and below () B graduated from junior college () C graduated from undergraduate course () D graduated from master's degree ())
3. Understand the tuition and miscellaneous fees of all grades in kindergarten, and ask whether there are special classes and super-long classes, as well as the fees of these classes.
4. Understand the nature of kindergartens (such as A public school, B auxiliary school and C private school).
5. Understand the goals, school-running ideas and brand characteristics of kindergartens.
6, understand the kindergarten class settings, whether there are long classes.
7, understand the kindergarten curriculum, and whether the curriculum needs to be improved, what are the usual course assignments.
8. Understand the kindergarten schedule.
9, understand the kindergarten teaching AIDS, teaching equipment, game facilities.
10, to understand the kindergarten leaders' overall views on their kindergarten students (learning ability, self-discipline, practical ability, behavior habits, moral cultivation, creativity, etc.). ).
1 1. Understand the training objectives and evaluation indicators of preschool children's quality, understand the overall views of school leaders on the comprehensive quality of students trained, and ask what gaps exist between their current situation and the training objectives.
12, to understand the kindergarten's views on the phenomenon of early childhood education in China.
13, understand the kindergarten education evaluation system for teachers and students.
(2) Teachers (a teacher is randomly selected from all grades of kindergarten teachers interviewed as the interviewee).
Basic information: grade, class, subject, position, teaching experience, gender;
Main problems:
1. Understand teachers' educational values and children's views.
2. Understand the qualities that teachers think a kindergarten teacher should have and what qualities they think they need to work on.
3. Understand what teachers are most concerned about when children grow up, and why?
4. Understand how teachers reflect the above concerns in specific education and teaching work.
5. Understand teachers' understanding of classroom teaching.
6. Understand the specific content of teachers' classroom teaching.
7. Understand how teachers combine classroom teaching with games.
8. Understand the teacher's methods of cultivating children's learning ability.
9, understand the evaluation index of teachers to students.
10, to understand teachers' teaching feelings, experiences and teaching problems they have encountered or have encountered.
1 1. Understand teachers' views and suggestions on school curriculum.
12. Understand how teachers communicate with parents and ask teachers what aspects of school teaching parents pay more attention to.
13. Understand teachers' views on the current advanced kindergarten education.
(3) Parents (a parent is randomly selected from the parents of all grades of kindergarten students interviewed as the interviewee).
Basic information: the child's grade, class, education level, occupation and gender;
Main problems:
1. Know when and why parents send their children to kindergarten.
2. Understand parents' views on raising children and their expectations for kindergarten education.
3. Understand the reasons why parents choose the present kindergarten for their children.
4. Find out whether parents want their children to study early in kindergarten ... >>
Question 6: How to write an interview plan and outline about the Big Bang Theory and determine the interview theme? In fact, the general reporter has already determined the interview topic before the interview. What the reporter needs to do is to conduct relevant background investigation around the topic, browse the information quickly and be confident. ? I always realized
Therefore, a reporter must know more about this situation than the interviewee. Although you can't become an expert, you can become a semi-expert through fast charging, otherwise you may lose many people.
Familiar with the information of the interviewee? For example, if you are interviewing someone about an event, you need to know what happened to this person, such as his experience and what he read.
What kind of school, what kind of personality, what kind of style? What happened to him recently ... It should be noted that some information may be useless to reporters at all, but I don't think it's easy to say.
In fact, the interview process is just like keeping up with the battlefield, and it also pays attention to knowing yourself and knowing yourself.
Understand the background of the interview. If you are interviewing an event, you also need to do some research on it first. How to investigate? You need to read a lot of materials, and at the same time, you need to compare interviews conducted by various media from different angles.
Make a summary of the report. To memorize this event, you need to understand the relationship between these characters in the event, and then stand closer to see if there is anything missing. Do you have any more?
What you don't understand, and what you don't understand, are the places you want to ask questions in this interview. ? Combing clues Through the understanding of the interviewee and the interview events, we can sort out some formed opinions and opinions, as well as the clues that have not yet been formed, and find the clues of this interview, which is the breakthrough. ? Design problems? Design problems through understanding people and things and arranging clues. It should be noted that the design of the problem needs to be closely related, not scattered. The interview is one of them.
Assembly line, what reporters need to do is to get off this assembly line. What is the situation? It is to dig deep into the essence of the event and try to get the participants of the event to tell people what the event is. He wants to do this.
What kind of effect is received. Let readers feel that they have gained something after reading it. If your readers feel puzzled after reading it, it is a good proof that your interview failed, only from the source.
The design of your question is unreasonable. List your problems? After designing the questions, you can list your questions on paper. After listing, you need to read your interview outline again to see if there are any loopholes. other
The above are all preparations before the interview, and the key lies in the interview process. During the interview, you will find that sometimes your interviewee doesn't follow your ideas as you think. What should I do? It doesn't matter. Follow him
That's a good idea. What journalists need to grasp is that the interview theme does not deviate, and at the same time, they should pay attention to finding clues during the interview. Maybe you didn't find this clue in the preparation of the previous interview, and other newspapers didn't mention it.
Moreover, at this time, when your interviewee makes noise, you need to pursue it, and at the same time, you get news that others have not noticed before.
Question 7: How to write the interview outline 1, the topic of the interview. 2. Understand the basic situation and main achievements of the interviewee. 3. The attention of the audience. 4. Interview method. 5. interview entry point.