Before entering the store, consumers should browse the window intentionally or unintentionally, so the design and promotion of the window has an important influence on consumers' buying mood. The design of window should first highlight the characteristics of goods, and at the same time make the window layout and product introduction conform to the general psychological behavior of consumers, that is, let consumers feel beautiful and comfortable after seeing it, and have a good impression and yearning mood for goods. Good window arrangement can not only introduce goods, guide consumption and promote sales, but also become an artistic masterpiece to attract passers-by in front of the store.

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