With the rapid growth of China's national economy, the quality of people's lives has been continuously improved; With the continuous improvement of dress concept, people are chasing fashion faster and faster, and newcomers have higher expectations and requirements for wedding dresses; At the same time, this is an era when the East and the West blend, and the social etiquette in the West is also recognized, accepted and followed by us. All this shows that our dressing has entered a brand-new era. Therefore, the market demand for wedding dresses is increasing, and the ready-to-wear rate of wedding dresses is also increasing year by year. The production and sale of wedding dresses has become a hot spot pursued by many enterprises.

Economic benefits of wedding dress market;

According to China Private Economy Weekly's March 8, 2008 report, "The baby boom around 1980 in the last century directly led to the wedding boom in recent years. According to the Survey Report on the Development of China Wedding Industry released by the National Wedding Industry Survey and Statistics Center in March 2006, in recent years, about 6,543,800,000 couples tied the knot every year in China, and the newlyweds are willing to spend 365.438+0% of their savings on wedding-related consumption. Taking 2005 as an example, the consumption of newly married people in cities and towns alone was as high as 465.438+083 billion. " According to incomplete statistics, about 90% newlyweds are willing to spend about 15% of the whole wedding expenditure budget to buy wedding dresses or rent wedding dresses to take wedding photos. The large market demand makes China's wedding market continue to heat up, which also drives the wedding consumer market. "According to industry analysis, the wedding dress market is close to saturation in wedding photo studios in most cities in China, and will only strive for breakthroughs in perfection and integration in the future. The growth of wedding dresses in this market is limited. The personal consumption market of wedding dresses has just started and has great potential.