Gift box packaging designers should master the process of packaging design. As far as the modern packaging market is concerned, packaging design mainly includes market research, design conception, design creativity, design performance and other processes. Mastering the process of packaging design is helpful to design packaging works that are more in line with the aesthetic characteristics of modern design and the people-oriented design concept.
Market research ① Grasp the market situation. Because packaging design is based on serving the enterprise's commodity sales, the design must meet the market demand. Therefore, designers should not only have certain theoretical knowledge, but also master certain market conditions. Living in modern society, we can't be ignorant of the trend of the times and fashion trends. If we have a certain grasp of these, we can make a design that conforms to the aesthetic concept of modern people, otherwise we will fail to keep up with the design of the times.
② Know what the object needs. The objects here often include two kinds: corporate customers and consumers. However, because the school's courses are for students to learn and there are few opportunities to get in touch with enterprises, the customer relationship is only virtual. Therefore, it is more necessary to consider the preferences and needs of consumers. Only by truly putting what consumers like and need into the packaging design can goods naturally reach consumers.
③ Performance of packaged products. The performance of the packaged product mainly includes the physical state, shape, strength, weight, structure, value and danger of the product, which is the first consideration when packaging.
④ Selection of packaging methods. The choice of packaging method is very important, which is related to the transportation, handling and extraction form of products. Including plastic packaging, paper packaging, metal packaging, fabric packaging and so on.
Design conception is the soul of design. It is difficult to form fixed formulas in design and creation, such as conception methods and procedures. Creation is mostly from immaturity to maturity, and it is normal to affirm or deny some, modify some or supplement some in this process. The core of conception is to consider what to express and how to express it.
(1) performance focus. The key point refers to the concentration point of the performance content. Packaging design is limited in the drawing, which is a space limitation. At the same time, the packaging is known to the buyer in a short period of time, which is the time limit. This time and space restriction requires that packaging design should not be blind and comprehensive, and everything is equal to nothing.
2 present an angle. This is the deepening after determining the form of expression, that is, there must be a specific breakthrough after finding the main attack target. If we focus on trademarks and brands, is it the image of the brand or a certain meaning? If we focus on the commodity itself, is it the external image of the commodity or the internal attribute of the commodity? Is it to show its components or its functional utility? Everything has different angles of understanding, and focusing on one angle in performance will be beneficial to the significance of performance.
Design creativity packaging design creativity can be reflected in many aspects, including packaging materials, packaging forms and packaging structures, as well as packaging brand fonts, packaging graphics, packaging colors, packaging arrangements and other specific links. Packaging design belongs to visual communication art, which pursues visual originality and aesthetics, and at the same time has clear information. Without a clear creative expression in the form of information vision, its creativity cannot reflect the commercial value of packaging, and creativity should always focus on the function of packaging-spreading information.
The above contents are provided by Zhonghui Design, a professional packaging design company, hoping to help everyone.