1, red flag
The new red flag will highlight the concepts of "new noble", "new exquisiteness" and "new feelings"? China's excellent culture is deeply integrated with the world's advanced culture, modern fashion design, cutting-edge technology and fine emotional experience to create excellent products and services? .
New Red Flag Target Customers: China's New Rich People?
The strategic goal of the new red flag: to build the new red flag into a "new noble brand" that is "the first in China and world-famous", to meet the consumers' pursuit of "a better life and a better trip" in the new era, and to shoulder the heavy responsibility of China automobile industry endowed by history.
2. BYD Company Limited
BYD, a China automobile brand, was founded in 1995, mainly producing commercial vehicles, family cars and batteries. Starting from the scale of more than 20 people, it grew into the second largest rechargeable battery manufacturer in the world in 2003, and BYD Auto was established in the same year. BYD Auto takes the development route of independent research and development, independent production and independent brand, and is determined to build a truly affordable national car. Product design not only absorbs the advanced ideas of international trends, but also conforms to the aesthetic ideas of China culture.
2017165438+18 October, BYD was selected as one of the top 30 business cases in Time Impact China. 20 19 12, BYD was selected as the brand of 20 19 China Brand Power Festival 100. On 20 19 12 18, People's Daily released the China Brand Development Index 100 list, and BYD ranked 24th.
3. Chery
Chery Automobile Co., Ltd. is a state-owned holding enterprise engaged in automobile production. It was incorporated on 1997 10. Its headquarters is located in Wuhu City, Anhui Province. The current chairman and general manager is Yin Tongyue.
Company products cover passenger cars, commercial vehicles, mini-cars and other fields. Chery Automobile has been the champion of independent brand sales in China for 9 consecutive years and has become the representative of independent brand in China. In August, 20 16, Chery ranked 450th in "Top 500 Chinese Enterprises in 20 16". In 20 19, Chery ranked 90th in the list of top enterprises in China 100.
4. Geely (automobile brand name)
Geely Automobile Group, a subsidiary of Zhejiang Geely Holding Group, is headquartered in Hangzhou, Zhejiang, China. It has established automobile and powertrain manufacturing bases in Taizhou/Ningbo, Xiangtan, Sichuan, Chengdu, Baoji and Jinzhong, Shanxi, and has overseas factories in Belarus and other countries and regions. ?
Geely Automobile Group is a leading automobile manufacturer in China and is determined to become the most competitive and respected automobile brand in China. Geely Automobile Group now owns Geely Automobile Brand, Lectra Brand and Geometry Brand, owns 49.9% of Proton Automobile and all the operating rights, and owns 5 1% of luxury sports car brand.
5. Brilliance
Brilliance Auto Group Holding Co., Ltd. (hereinafter referred to as Brilliance Auto) is the main force of "independent innovation, independent technology and independent brand" in China automobile industry. Brilliance Auto is a wholly state-owned company established with the approval of Liaoning provincial government in 2002 according to the decision of the central government. It is a large enterprise group integrating R&D, design, manufacturing, sales and capital operation of vehicle, engine and core components.
Brilliance Auto directly or indirectly holds three listed companies, namely Brilliance Zhonghua Automobile Holdings Co., Ltd. (listed in Hong Kong and the United States), Jinbei Automobile Co., Ltd. and Shanghai Shenhua Holdings Co., Ltd., holding and shareholding companies 100, with total assets of 30 billion yuan and 40,000 employees.