On the one hand, through the OEM mode, wineries collect brand use fees and production expenses, and can also make use of the OEM's good channel resources, excellent marketing team resources and abundant funds.
Deep background and relationship resources make up for the shortcomings of manufacturers' lack of ability and energy, and realize low-cost expansion; On the other hand, OEMs earn market profits and further seize market share with the brand advantages brought by manufacturers.
Extended data:
At present, there are two kinds of domestic brand wines: one is to import bulk wines in bonded supervision places and bottle them in bonded supervision places; The second is to re-register the trademark at home or abroad and bottle it abroad, that is, the OEM mode.
The first is that domestic wine merchants import raw wine from abroad, fill it in the bonded area and label it, and then mix it into the domestic market under the cloak of "imported wine". Due to the influence of time and temperature in the transportation of imported raw wine, the vitality of wine pulp is greatly weakened, which greatly affects the taste and quality of wine.
Brand wine is not a false proposition, it often wanders on the edge of law and supervision. Whether it is legal or not depends on the degree of control of the wine merchants. According to industry sources, some imported wine merchants promised that as long as they buy 600 bottles of wine, they can label the brands they want. This is a custom-made wine model that has emerged in China in recent years, and it is also another marketing method.
As a popular mode in the field of international business, OEM has always existed. Not only in the field of wine, the internationally renowned luxury brand LV is also OEM. Carrefour, Wal-Mart and other large stores often have their own branded products, which usually include washing daily necessities and chemical products.
It is worth mentioning that this kind of product is different from wine, and consumers pay more attention to its product performance and practical value. Some wine experts told reporters that there is no need to mention the words related to "branding" and kill them with a stick. It still depends.
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