Shape: There are various shapes of gift boxes, such as cuboid, heart-shaped, cylindrical and conical, but there are always two basic packaging methods-square packaging method and cylindrical packaging method. Emotion: Color has a great influence on people's emotions. Therefore, the color matching of wrapping paper can be distinguished according to age and gender: men are mainly cold colors, women can choose bright colors or simple and elegant light colors, and children choose bright, lively and lovely patterns. Artistry: Every carefully processed and packaged product can show certain artistry. We can pay attention to the role of decorative ribbons, decorative flowers and other small decorations in packaging, and increase the artistic effect through them, which plays the role of finishing touch. Subject: This is the basis for deciding how to package gifts. There are many themes of giving gifts: love gifts, packaging can choose heart-shaped or rose patterns, and can be decorated with Cupid arrows to show affection; Warm colors can be selected for family gifts, highlighting the simple and quiet intimacy. Knowledge-based: Gift packaging is knowledge-based packaging, so we should have a full understanding of packaging materials. Small commodities should not use paper with large patterns, and large commodities should not use paper with small patterns and light colors. With the continuous development of packaging materials and the enrichment of packaging knowledge, the secondary packaging of goods can truly become an art.