Under the night sky, the ancient town of Jiangnan is like a dream. Fishing boats swayed with the clear water, graceful music and lights poured into the night sky, and several osprey suddenly flew from the calm water. Surprised people saw the leisurely plowing of cattle, the joy of windmills, the laughter of harvesting wheat stalks, and the soft voice of Wu Nong, a sweet girl who picked flowers, all of which became the original symphony of Jiangnan water town.
The most unforgettable thing for tourists visiting Zhouzhuang is the performance of Four Seasons Zhouzhuang, which is full of nostalgic memories. The unique stage performance of "Small Bridges and Flowing Families" in the water town not only reflects the beautiful scenery of Zhouzhuang in the long history on the stage, but also shows the unique farming culture of the Millennium ancient town to the extreme.
"Four Seasons Zhouzhuang" became the main theme. The famous painter Chen Yifei's oil painting "Memories of Hometown" made Zhouzhuang famous, and tourists flocked to it. The annual growth of 65,438+00% tourists has greatly changed this once "bitter town". However, the noise during the day is in sharp contrast to the quiet at night, and 80% of tourists who come to Zhouzhuang choose a day trip. How to extend the stay time of tourists has become a difficult problem. The people of Zhouzhuang, who are in trouble, launched a "night tour" in the charm and spatial situation of the water town.
On September 2007 1, Zhouzhuang presented a live performance of Four Seasons Zhouzhuang, a large-scale original ecological water town. Taking water culture as the background, the program focuses on Zhouzhuang's excellent traditional culture and rich folk customs, artistically shows the life picture of the harmonious coexistence of water towns and water in the south of the Yangtze River, and truly reproduces the living conditions and cultural characteristics of Zhouzhuang people.
"In the beginning, no one watched the free tickets. Hundreds of actors performed hard on the stage, and the audience under the stage had at least single digits." When talking about the scene when the live performance of Four Seasons Zhouzhuang was just launched, the person in charge of the performance company still felt deeply.
Faced with such a dilemma, Zhouzhuang people did not give up. On the contrary, they insist on digging deep into the most distinctive connotation of the water town, integrating farming culture, fishing and hunting culture and wedding culture, and displaying the touching folk customs and life interest of the water town for tourists with unique performances such as "indigenous fragments" and "homesickness stories".
Today, the ancient Zhouzhuang town has become a stage for large-scale live performances. Visitors can see regional, folk, ornamental, grass-roots and artistic programs such as Zhouzhuang, Four Seasons Zhouzhuang and Folk Zhouzhuang in the 90-minute performance, which are witnessed and preserved in the rainy alleys in spring, ling picking in summer, harvest in autumn and snow scene in winter.
Night Tour _ Five Deep Experiences of Life Almost overnight, the beautiful live drama in the water town changed Zhouzhuang and the tourism form of the water town. Now, after enjoying the live performance in the water town, tourists can also listen to Kunqu opera on the ancient stage, listen to pingtan in Jubin Building, visit old shops in Zhenfeng Street, and enjoy the elegant piano rhyme collection in Nanhu Guqin Society. Zhouzhuang Night Tour is like a slowly unfolding picture of a water town, cleverly connecting the lake bay, water lane, small bridge, old street, ancient house and famous temple into beads. Visitors can not only get the night landscaping, folk customs, night markets in commercial streets, performances of operas, homestay experiences and other activities of "small bridges and flowing water families", but also make Zhouzhuang embark on the road of circular development of tourism industry.
"The ancient town seen during the day is a group of static paintings, but the villages around the four seasons at night show us the precious cultural pulse of the water town. The Jiangnan water town we yearn for should be like this! " Not long ago, more than 50 UN officials were deeply intoxicated by the charm of Jiangnan, the first water town in China, and could not help admiring it again and again. Ou Man, an expert from the Economic Commission for Europe, said, "I have been excited for 1 hour. Jiangnan water town culture is so beautiful! " "It was a colorful and powerful performance, which made me integrate into the history and culture of Zhouzhuang," said Eugenia, an official of the United Nations Office for Outer Space Affairs.
Nowadays, more and more tourists come to Zhouzhuang to experience the night of the water town, and more and more tourists make Zhouzhuang change from a one-day sightseeing tour to a deep leisure tour. According to the staff of Four Seasons Zhouzhuang, the water theater has about 1 0,000 seats, and the daily attendance rate remains at about 60%. Every weekend and holiday, performances and seats are often added. He said that "Four Seasons Zhouzhuang" brings more than 50,000 standard rooms to Zhouzhuang every year, and about 654.38 million tourists choose to spend the night in Zhouzhuang, which has effectively promoted the hotel industry in the ancient town.
Chain expansion has achieved a new vision. "Attracting tourists with formal innovation, impressing tourists with content depth, and influencing tourists with sharing experience are the concrete attempts of Zhouzhuang to guide tourism transformation with projects and products." Ping Huang, deputy mayor of Zhouzhuang Town, said that Zhouzhuang first traveled to the ancient town of Jiangnan in the 1980s. Facing the upgrading of the tourism market from traditional sightseeing to leisure vacation, Zhouzhuang has created a unique lifestyle tourism "experience area", innovative tourism "gathering area" and cultural tourism "pioneer area", attracting a large number of tourists, and now Zhouzhuang receives more than 3 million tourists every year. She said that as the first live performance of the original ecological water town launched earlier in China, more than 2,300 performances have been performed so far, attracting more than one million domestic and foreign tourists.
Retaining "homesickness, local accent and rural appearance", awakening "pastoral interest" and highlighting "cultural heritage", Zhouzhuang strives to turn "sleeping resources" into development capital and advantages. Now, Zhouzhuang has jumped out of the ancient town area of 0.47 square kilometers and expanded to the whole area of 38 square kilometers. It has carefully constructed a global tourism layout with the theme of "water town culture+rural life beauty+Jiangnan lake area", realized the leap from single tourism to "diversified tourism" and "panoramic tourism", and embarked on a creative "Zhouzhuang Road". It is reported that at present, 65% of the residents in the town are directly or indirectly engaged in the tourism service industry, and the tourism income of the town exceeds 2 billion yuan every year.