1. The market survey before the opening of the restaurant \x0d\ includes the following contents: \ x0d \ x0d \ ① What is the surrounding environment of the store? A good environment has two meanings. One meaning refers to the environmental conditions around the store. For example, some restaurants are opened next to or near public toilets, not far from garbage dumps, stinking ditches or dust flying outside stores, or neighbors are chemical plants with strange smells. This is a bad opening environment. Another meaning refers to the prosperity of the location of the store. Generally speaking, if the store is located near the station, in a densely populated area in the business district, or on a street where peers are concentrated, this kind of store opening environment should be very advantageous. In addition, the location of the fork road and the corner is good, but the location on the slope, remote corner and high-rise building is not good. \ x0d \ x0d \ ② Whether the traffic conditions are convenient. Is it convenient for customers to park after they arrive at the store? Whether the transportation of goods is convenient; Is it convenient to get to the store by car from other places? The convenience of traffic conditions has a great influence on the sales of shops. \ x0d \ x0d \ ③ Whether the surrounding facilities are beneficial to the store. Although some shops are located beside the main roads in the city, the fences on both sides of the main roads have greatly affected the business. Therefore, we should pay full attention to this point when choosing street pavement. How to choose? There are two typical streets: one is that there are only lanes and sidewalks, and vehicles are driving on the road, so the line of sight can naturally sweep the sidewalks on both sides of the street; Pedestrians walking in the street will naturally walk into the shop. But if the street is more than 30 meters wide, it is sometimes unpopular. According to investigation and study, the street is 25 meters wide, which is the easiest to form popularity and passenger flow. Another typical street: lanes, bicycles and sidewalks are separated. In fact, this is a closed traffic, and it is not good to choose this location to open a shop. \x0d\ \x0d\④ Population situation in the service area. Generally speaking, the more people near the store, the denser the better. At present, many large and medium-sized cities are relatively concentrated in various regions, such as commercial areas, tourist areas and university areas. We should pay attention to the analysis of this situation when opening stores in different regions. \x0d\ \x0d\ \x0d\⑤ target customer income level. Opening jewelry stores and high-end fashion shops in areas where the rich gather is a feature of high income of target customers. All kinds of commercial villas or graded communities built around the city are places where rich people gather. \x0d\ \x0d\ There are many factors that affect the location of shops, and they are also very different. Why are some shops in remote alleys booming every year, while some shops in prosperous areas are difficult to operate? This is a philosophical saying: analyze the specific situation. A good position circle is relative, not absolute. The quality of business depends not only on the location of the store, but also on its business content, mode of operation, service and image. Opening a shop is not just about following your heart. Only by combining reason with sensibility can you succeed. \x0d\ \x0d\ Second, the market research structure before opening a store \x0d\ Before opening a store, we should pay attention to the investigation of the residents around the store. What kind of people need what kind of consumption, investors also need to watch \x0d\ "food \". Those who are interested in opening a shop may wish to pay attention to it: \ x0d \ x0d \ 1. Changes in the total population and crowd of surrounding communities and communities, as well as demographic factors such as passers-by and marginal customers. \ x0d \ x0d \ II。 Demographic composition. There are both city dwellers, new Shanghainese from other places and foreign residents in the community. What kind of people are in the majority will affect business. \ x0d \ x0d \ III。 Population density. For example, around the business circle, distinguish the population of big business circle, small business circle and marginal business circle. \x0d\ IV。 Gender structure. The proportion of men and women is different, and the types of business are naturally different. \ x0d \ x0d \ V. Employment of local adults. Employment rate is related to purchasing power. \x0d\ VI。 Age composition. Interior decoration style has a lot to do with this. \x0d\ \x0d\ VII。 Family structure. Targeted products should vary from person to person, such as dual employees, only children, three or four generations living under one roof, and old couples. \ x0d \ x0d \ VIII。 Marital status. Through research, do what you like and do more wedding business. \x0d\ IX。 Birth situation. It is necessary to think more about parents, and to comprehensively calculate the accounts for children economically. \ x0d \ x0d \ x. Study the ethnic structure. Different nationalities have different living habits. The more detailed the store research, the more accurate the target market positioning will be. \x0d\ III。 Market analysis before opening the store \x0d\x0d\ 1. Geographical environment of the target market \x0d\ 1 \ x0d \ Geographical characteristics of the market: regional landform, political region and city center. 2. Characteristics of market climate: There is a great potential relationship between climate conditions and consumers' eating habits. \x0d\ \x0d\ II。 Industry environment analysis \x0d\ Main economic indicators of the target market: \x0d\ 1, current GDP of the market where the enterprise is located, and historical data. \ x0d \ x0d \ 2。 The investment situation in this market. \x0d\ 3。 Tourism data that have a great influence on the catering market, especially the number of tourists received in the past year, are developing or declining. \x0d\ \x0d\4。 Take the per capita disposable income of local urban residents, the average salary of employees in the city and the proportion of income provided by catering consumption as a reference for restaurant pricing. \x0d\ \x0d\5。 Using the city's demographic data, including non-agricultural population and agricultural population, predict the restaurant passenger flow and the consumption level and ability of local residents. \ x0d \ x0d \ 6。 The education level of consumers. \x0d\ 7。 The lifestyle and eating habits of consumers. \x0d\ 8。 Per capita income of consumers. \ x0d \ x0d \ industrial environment: \x0d\ 1. Business is booming. 2. The trend and potential of commercialization. 3, local preferential policies, including fire, public security, culture, industry and commerce, epidemic prevention and other policies. \ x0d \ x0d \ social environment: \x0d\ 1, local customs and habits. 2. History and culture. 3. State structure. 4. International exchange, production and circulation of major food raw materials. \x0d\ \x0d\ III。 Market analysis \x0d\ 1. Economic indicators: the operation status and strength arrangement of local catering enterprises; Form of ownership and its proportion; Number of business outlets; Number of employees. \x0d\ \x0d\2。 Operating conditions of catering industry in the market selected by the branch: the number of enterprises and their competitiveness (has scale competition been formed? ); Management level; Management level; The position of cooking. \x0d\ \x0d\ 3。 Analysis of competitors: \ x0d \ x0d \ a. Current situation of traditional competitors: statistical analysis of quantity, performance level, turnover and profit income; Reason for success: advanced management level? Quality service? Superior social environment conditions? Reason for failure: Is there something wrong with the food? Operating mechanism failure, etc. \ x0d \ \ x0d \ b. Advantages of traditional competitors: traditional advantages; Advantages of business scale; Location advantage; Main course advantage. \x0d\ \x0d\C, emerging high-end catering operators: What kind of cuisine do you operate? Food orientation? Whether civilians, nobles, etc. Business location: which area, which lot, decoration style, choice of decoration object. Business status: turnover, operating profit, number of diners, number of reservations, etc. Business scale: the area of the store and the number of guests it can accommodate. Hall area distribution, etc. \x0d\ \x0d\4。 Consumer analysis: \ x0d \ a. Eating habits, tastes and preferences of consumers in this market. \ x0d \ x0d \ b, the consumption characteristics of consumers in this market, including consumers' consumption consciousness, whether they like to go to restaurants, how the consumption ratio of individuals or families compares with Chengdu, and how the consumption level is. \x0d\ \x0d\C, consumer classification of the target market: * * *, * *, enterprises, household consumption (including wedding banquets) and tourists. \x0d\ 5。 Advantage strategy of opening a shop in this place: \x0d\ competitive strategy: market * * entry point; Marketing strategy: publicity and customer recognition; Cultivate customer preferences; Establish frequent customer network relationships.