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Sell "Yam" live and walk out of a new way to get rich.
Sell "Yam" live and walk out of a new way to get rich.

0 1 financial white-collar workers switch to selling yam.

Success or failure is at stake, and life is heroic. Start all over again. The sudden change did not defeat He Guanquan. He quickly came out of the shadows and was ready to "set sail" again. At that time, a friend was doing e-commerce in Yiwu, and the business was quite good. "To start, He Guanquan and his brother-in-law drove south. With the help of my friends, I opened my own online shop.

He made full preparations for the live broadcast of the goods.

Do it. He Guanquan suspended the original online shop and went to Jiaozuo wen county with his brother-in-law to find a stable and high-quality supply of iron yam. We have almost nothing but one idea. Fortunately, the head of the cooperative has a long-term vision. He Guanquan said that the head of the cooperative immediately solved a lot of worries for himself, so that he could stay in the village better and sell the iron stick yam alive.

03 efforts to adhere to, his live broadcast room gradually improved.

"Live broadcast is similar to entrepreneurship, and it will definitely be more difficult in the early stage." He Guanquan said that when the goods were first brought, the number of daily active fans in the live broadcast room was very small. After a hard day's work, I can only sell twenty or thirty orders, and it's only one or two hundred Jin of yam in total, so I can't take care of these.

An activity on the Tik Tok platform made his live broadcast room on fire.

At that time, He Guanquan was invited to participate in the Tik Tok e-commerce "9 19 National Fresh Track" competition and won the third place. With the support of the platform, the amount of goods brought has surged from 300 pieces per day to 2,000 pieces, which is 10,000 Jin of yam. He Guanquan's live studio "He Shiling Tiegun Yam" currently has more than 660,000 fans, millions of daily active users in peak season, and the daily sales volume can be stabilized at 500~ 1500.

Small live broadcast room helps villagers get rich.

In He Guanquan's view, selling agricultural products with goods alive is not only his own career, but also helping villagers get rich. Some "retail" yam growers in China are often unsalable because of their small scale. He Guan's plenary session concentrated their products and sold them to solve their problems.