In the sales manual, it is stipulated that the main responsibilities of sales personnel are: selling products, establishing image, collecting information, communicating relations and providing services; We think this view is more comprehensive. However, we still have different conclusions about the nature of the main contents of salesman's work. Of course, the salesman in our company refers to the staff who sell products.

Personally think! Nowadays, sales are not only the competition of quality and service! It is not only the competition between advertising and product appearance, but also the influence of your corporate brand and product brand! First of all, before selling products, let customers know the background of your company! Enterprise spirit, etc. Guide consumers to the spiritual level from the emotional point of view! Guide consumers with spirit! This is the highest intangible asset sold! Visible through invisible penetration! Make full use of 30 seconds marketing! The real 30-second marketing doesn't mean that you can finish your sentence in 30 seconds, but that you can win two, three and four 30 seconds in 30 seconds! Use the advantages of products to win over consumers!

Others fight for it unilaterally through material things, while you fight for it spiritually and materially! And you have a bigger advantage than them, that is, the opportunity to do public relations! This is a very powerful sales tool! Read more public relations books! As the saying goes, one life, two lives, three lives, three lives, everything.

Realize the combination of pyramid selling, direct selling and distribution through public relations!

In terms of after-sales, you should innovate by yourself! If the service is found to be poor! Add emotion to the service!

You should remember one thing! In other words, the current enterprise competition is, in the final analysis, the competition between one industrial chain and another. On the surface, you can only do the details well, but what is the connotation? Customers come one step at a time and come into contact with too many things, including salesmen. Many salesmen can do the details well, but what is the connotation of reality? How many salesmen can do it?

I don't really believe it. First of all, you should know your customer's industry, market position and what his competitors are like. What is the biggest gap between your customer and his competitors, and then talk about what benefits your product can bring to him, so that your sales will be affirmed and effective.

Details are very important, but the lack of connotation is the most offensive factor for customers.

Remember two things: smile and confidence.

Do a good job in after-sales public relations

I hope my answer can help you:)