According to the traditional marriage custom culture in China, marriage means everything is new. New house, new furniture, new bedding, new bedding. Everyone's wedding events, whether it's the traditional grand excitement or the collective form of new things, are inseparable from the romance of the last wedding night. Therefore, dressing up a warm and romantic new house and a warm and overflowing wedding bed naturally become the top priority. However, for the post-80s young people, the definition of "home" has gone beyond the concept of "residence". They hope that their living environment can have personality and style, and can reflect their master's cultural accomplishment, personality hobby, taste temperament and sweet feelings from the home environment. These demand levels are tantamount to stirring up a pool of spring water for the traditional bedding market.
Bedding subverts the traditional red tone and begins to diversify.
Marriage is a major event in life, and the new house should naturally fully reflect this kind of celebration. The layout of the new generation of wedding rooms has changed a lot. In the past, red was the main color of the couple's new house. The more red quilts on the bed, the more festive it was, and sometimes even as many as ten. However, this situation has begun to change now. Many couples are more willing to consider practical refreshing colors, such as light pink and pink blue, and even a few couples choose bedding in colors completely opposite to traditional weddings, such as beige and emerald. Wedding products have gradually developed from a single red color in previous years to a multi-color system, such as pink, purple and bean paste color. , accounting for an increasing proportion of the total sales. According to the analysis of people in shopping malls, this may be related to the buying habits of new people now. In the past, parents would buy wedding supplies for their children. Now, parents and children buy it together. Although parents think that red multi-piece suits are more traditional and festive, young people prefer relaxed colors such as pink, lavender and bean paste.
Bedding pursues trendy personality, and high-grade bedding is favored.
The new generation in the 1980s advocated individuality, looked forward to marriage, and were picky about bedding. Many home textile enterprises have racked their brains. In order to catch this group of customers with strong spending power and impulse, many home textile enterprises have really made great efforts to introduce a lot of fashionable bedding to cater to these young couples. Not only many fashionable elements are used in the design of bedding, but also some high-tech means are used to attract the attention of these young people.
Bedding is greener and healthier, and comfort is paramount.
People spend about13 of their life in bed, and the quality of bedding directly affects people's physical health and mental state. Children born after 80s have never suffered since childhood. I was held in my parents' hands since I was a child, afraid of melting in my mouth and losing it in my hands. They use the best food. In addition, the standard of living is also improving day by day, and the consumption power of course requires the healthiest and most comfortable. Especially the recent application of some popular new fabrics, such as soybean fiber, bamboo charcoal fiber and milk fiber. The excellent function of the product itself and the nature of pursuing trendy enjoyment after 80s are favored by young people.
Some experts have analyzed that "post-80s" will become the main force in China's consumer market in the next few years. They pursue individuality, ego and fashion, and at the same time tend to consume ahead of time and pursue material enjoyment. In addition, it coincides with the wedding climax, and it is a huge business opportunity if bedding businesses can seize such consumer groups.