One of the founders, Wang Mingtao, a native of northern Shaanxi, Luochuan County, Shaanxi Province, came to Weihai to start a business with a strong loess culture.
It is no exaggeration to call Wang Mingtao an artist. He likes painting since he was a child. He graduated from the famous art school Xi Academy of Fine Arts. At the age of 27, he was elected vice chairman of Yan 'an Artists Association. Nourished by the profound loess plateau and the rich local flavor of northern Shaanxi culture, he became a famous painter because of his talent for painting.
Looking through Wang Mingtao's paintings in that period, it is not difficult to find that he is good at using lines to express the grandeur and magnificence of the Northwest Loess Plateau. In his paintings, winding distant mountains and dense trees and jungles that have experienced snow and snow gradually appear from near to far. With his unique painting language, he fully integrated his subjective feelings with the charm of mountains and rivers, which fully reflected the aesthetic characteristics of rich, broad, magnificent, simple and profound mountains and rivers in northwest China. The primitive beauty and local beauty of the northwest loess plateau are vividly displayed in his works.
From 65438 to 0996, attracted by the ocean, Wang Mingtao moved to Weihai, and Weihai's rich marine culture suddenly attracted Wang Mingtao. Perhaps it is because art is interlinked. After coming to Weihai, Wang Mingtao not only created paintings, but also picked up a camera and wandered between the sea and the fishing village, feeling the unique charm of marine culture. After several years of precipitation, his creative style has also undergone great changes. If his paintings show the vastness and massiness of the Loess Plateau, then the artistic conception of his photographic works not only shows the massiness of the Loess Plateau, but also shows the grandeur and openness of the sea. Wang Mingtao's work "Long Years" shows the last romantic magnificence of the Loess Plateau, and won the "Gold Award in Weihai Art Exhibition commemorating the 50th anniversary of the victory of the Anti-Japanese War".
With the increasingly close contacts between Weihai and South Korea, "Korean Wave" took root in Weihai. Wang Mingtao absorbed the fresh and elegant artistic conception of Korean photography, and gradually formed his own innovative photography style. Looking at his photography at this stage, no matter what theme he shows, his artistic conception is simple, fresh and elegant, giving people a beautiful feeling. It can be said that with the continuous accumulation of artistic accomplishment, the photography level of "Love You Baby" and "Korean' 12 Children Photography" has also been continuously improved, and gradually formed its own unique style. Because his photographic works are eclectic with the essence of loess culture, marine culture and "Korean Wave" culture, they are in line with the cultural origin and aesthetic orientation of Weihai people to a great extent, and have gradually gained the recognition of consumers in the market.
From "Love Your Baby" children photography to "Korean" 12 children photography "; "Love your baby" children's photography and "Han' 12 children's photography" have developed from a simple facade into a photography chain in large and medium-sized cities such as An and Wuhan, and become a sudden emergence of Weihai photography, which is inseparable from the wise management of one of the founders.
Li Guanjun is also from northern Shaanxi. He has many years of market work experience and was responsible for the brand management of a well-known domestic brand Weihai market. He is a marketing expert. 1998 One day, the pursuit of an ideal life made Li Guanjun and fellow countryman Wang Mingtao decide to join hands in the field of professional children photography, which was rare at that time. Soon they opened the first photo gallery in Weihai-"Love Your Baby" children's photo gallery, which is on the third floor near the People's Square in front of the city.
Opening a children's photography shop originated from Li Guanjun's analysis and grasp of the photography market at that time. Li Guanjun analyzed that there were many photo studios in Weihai at that time, but none of them took pictures of children. These photography shops are "all in one" and have no characteristics, so it is difficult to have personalized and high-level services. Only with characteristics can we develop. Since the opening of the "Love Your Baby" children's photography shop, it has been crowded for a while, and sometimes orders have to wait for a week.
After the popularity of children's photography "Love You Baby", some photography shops have also flourished. For a time, many children's photography shops emerged in Weihai city, but in a few years, they all fell. But the business of "Love Your Baby" is getting more and more popular, and many branches have been opened.
Talking about the reasons for the success of the business, Wang Mingtao analyzed that besides the simple and beautiful photos they took, there is another important reason, that is, Li Guanjun is very good at innovative marketing.
-innovation in photographic works. "Love You Baby" can be regarded as the first photography shop in China that tracks and shoots children. A photo album can witness the process of children's growth, spend a few hundred yuan, you can take pictures of children from birth to one year old, and there is a special car to pick them up;
-Excellent shooting quality. "Love You Baby" always regards "every photo is a work of art" as its pursuit of shooting quality. Interesting photos, together with young parents' wishes for their children, have become precious souvenirs;
-expand rapidly and occupy the market. From the opening of 1998 to 2002, "Love Your Baby" has opened five franchise chain stores in various urban areas. Last year, it launched its own brand-"Han' 12 Children Photography", and operated the brand nationwide, becoming a well-known children photography brand in China, and opening franchise chain stores in more than ten cities.
10 For more than 0 years, Li Guanjun and Wang Mingtao started their businesses together and became a model of Weihai's entrepreneurial team. In the interview, the reporter found such a phenomenon: as business partners, the two have a clear division of labor in the management of the studio. From the beginning of the business, one person is responsible for the front desk reception and one person is the main photographer. Li Guanjun is still responsible for studio management and marketing; On the other hand, Wang Mingtao is fully responsible for photo art and quality management. It can be said that their mutual trust and deep friendship make their career flourish.