202 1 jewelry store tanabata activity plan model theme:
My romantic valentine's day is my call! -Aihengxin jewelry lights up 20xx Valentine's Day
On this day, the tears of the gods turned into diamonds. It turns out that love has long been an act of god.
Did you ever know that at the beginning of time, the world was wild? For this relationship, a diamond fell into the center of the earth and was willing to hit Cupid in the face. That arc was the doomed encounter in this life. In the dark, love is providential.
Some love has been doomed for billions of years. The ancient earth and the vast sky quietly wrapped God's tears and condensed into this unique piece. It is happiness, a blessing, an instant feeling, and the bright smile reflected by that light is destined to bloom only for you in this life.
20xx Valentine's Day, romance comes as scheduled. At the moment when Aihengxin Jewelry received the diamond, it captured the bright tears of endless surprise and happiness in her eyes. In the name of love, it solidified the moment into eternity with diamonds. Let her in your eyes get the long-awaited happiness because of diamonds.
The world believes that every relationship has already been doomed, and Aihengxin believes that diamonds are the only witness of this providence. At the beginning of time and light, Cupid dropped a crystal tear for every marriage, dripping from heaven to the center of the earth, condensing blessings and prayers. After hundreds of millions of years of interweaving, she found her real home on this special day and turned it into a crystal tear in her eyes crying with joy.
According to Greek legend, diamonds are the tears of the gods. They were formed 3.3 billion years ago, which surpassed the forces of time and nature and experienced an unimaginable journey. They came to our side and witnessed every love blessed by the beloved goddess with tears with eternal and firm light. Nothing can express the characteristics of true love better than diamonds: tenacity and brilliance, which remain after the transformation of time and space. Most importantly, it symbolizes eternity and has been in born to love for 3.3 billion years before eternity. On the day of celebrating love, what could be more beautiful than illuminating her smile with the eternal light of diamonds? Say love bravely. In the name of diamonds, this love is a fate blessed by God. On August 20th, Cupid's tears fell on the world, shining with happiness destined for billions of years.
When love is destiny takes a hand, there is a diamond for you. It is the hardest natural substance known to mankind at present, and it is 58 times harder than the mineral whose hardness is second only to hers on the earth. The word "diamond" comes from the Greek word "adamas", which means invincible, such as human love.
We use diamonds to show the firmness of love, and we use diamonds to prove our lifelong vows. From romance to loyalty, diamonds cover all the beautiful languages of love, and the tenacious and brilliant light shines with silent agreement, which has been endless for hundreds of millions of years.
The Greeks believe that diamonds are the tears of the gods, and every love is doomed to heaven. The tears of cupid condense blessings and blessings. After billions of years of experience, they found their master and finally witnessed the prophecy come true and happiness will last forever.
Not only is it a myth, but every diamond has to go through difficulties to find its owner, and fate and providence are shining in the bright light. The youngest diamond has a story of 900 million years. They were formed under high temperature and high pressure in the depths of the earth until powerful forces sent them to the surface with volcanic lava. The journey to the surface is full of danger. They may be annihilated by magma, or they may become carbon dioxide gas, or they may be washed away by water and buried by sediment, waiting for the day when they are discovered by human beings. A diamond, after being carved, carved, polished and cut, can break out of the cocoon, witness eternity for lovers, stare at a diamond that has gone through many hardships and reflect a knowing smile. You will understand that this is love, turmoil and tempering, and the natural changes of time and space can't erase the bright and tenacious flicker of true love. Even if the world is dark, that little diamond light is enough to light up hope and guide the direction of love.
The diamond that belong to you is unique because your love is unique.
Before cutting and polishing, newly mined diamonds will be divided into as many as 16000 different categories according to cutting, clarity and color. The 4C standards of diamonds (color, weight, cut and clarity) determine that there are no two identical diamonds in the world, such as love.
Who says happy people are all the same? Every love, from origin to holding hands, to forever, is unique. Only the brilliance of diamonds can echo your feelings of happiness. People think that diamonds are spiritual gems, which can echo the unique temperament of their owners and shine their brilliance. Every woman wants to be different, especially in the eyes of those who love her. She deserves the best. Praise her uniqueness with diamonds! Shining with tacit light, quiet and brilliant, it is the pride of heart to heart, and it is your unique mark, engraved in each other's hearts, shining like a diamond, eternal.
On August X, the romantic Valentine's Day in China, every corner of the earth is preaching love, and at the same time, different touching moments shine. Tell her with a diamond that she is special and unique in this world, and she deserves this diamond that is destined to belong to her. Brilliant light is your silent agreement, as God is my witness. You love each other and never leave. Even if you go through vicissitudes like a diamond, you are still tenacious and shine with the light of true love. This diamond is God's blessing of love condensed with tears, and it is also an expectation. Billions of years of agreements, because of you.
Brilliant diamond:
Natural wonders over the years
Diamonds are rare natural treasures. Each diamond's unique personality and different stories behind it give it more humanity and precious value. Diamonds have witnessed every important moment of mankind for hundreds of years. Today, diamonds continue to fascinate the world with their mysterious and romantic temperament: wear Aihengxin diamonds to witness happy and eternal love! Make the above contents into a large exhibition board, and express the emotional carrier of diamonds through the packaging description of words. In turn, it will enhance the brand reputation and lay the groundwork for consumers' desire to own diamonds. Activity layout:
1. Layout outside the store: booth X, hanging activity theme banner, 2m (height) * 2.5m (length) KT board, and gummed display board.
2. Store layout: The layout is very romantic, with hanging flags and heart-shaped pink balloons as arches, roses in the window, flowers written on them, and big dolls for couples.
3, music: Happy Valentine's Day, you are the most precious, intimate lover, deep rain.
4. Materials: leaflets, brand books, X-stage, banners, KT boards, gifts and treasure hunt labels.
First, where there is love, there is love.
Open your eyes and look for the treasure of love.
A word love explains all the "love" in the world, including love, affection, friendship and other feelings, which shows the broad connotation. Aihengxin Jewelry cherishes every feeling in the world and thanks every feeling in the world. As a result, Aihengxin jewelry has become the embodiment of "love". Where there is love, there is Aihengxin jewelry, and where there is light, there is Aihengxin jewelry. Customers who come to the store can participate in the "Aibo" activity, look for a small label with the words "Love is Hengxin" on the jewelry label in the store, and collect the labels with seven words to exchange Aibo for free. The awards are set as follows:
Five treasures, such as K-gold necklace and gold rose, are worth xx yuan.
Second, the rose flower language expresses the mind.
Where there are lovers, there are flowers; Where there are flowers, there are lovers. During Valentine's Day, you can get a rose with the meaning of "I love you" when you shop all over 500 yuan with Aihengxin jewelry, which adds a bit of romance to your gift.
Detailed rules:
Shopping can get 1 rose, which means "you are the only one for me"
500-999 RMB 3 for "I love you"
1000—— 1499 yuan, with five meanings of "love you without regrets"
1500-2,499 yuan, 9 branches mean "everlasting"
2500-3499 yuan 10 branch means "heart and soul"
3500-4999 yuan 12 branch means "soul mate"
More than 5,000 yuan and 20 sticks represent "love you forever, and this feeling will never change."
Third, love "double happiness"
During Valentine's Day, we carefully prepared an activity for you to test whether your cooperation with your lover is a fun game, "Love with music". Make you happy and have a chance to win the grand prize after shopping.
Detailed rules:
Couples who shop in 500 yuan and above each take a chopstick, and they cooperate to put ping-pong balls in one basin into another basin for one minute. The more clips, the bigger the prize!
Prize setting: xxx
202 1 The planning mode of Qixi activity in jewelry store Wen Er I. Theme of the activity
Join hands with xx for a lifetime.
Second, the activity time
22-26 August
III. Contents of activities
Yellow platinum:
Gold and platinum consumption is over 1500 to send diamonds to 77 yuan.
Gold and platinum spend more than 3000 yuan to send 177 yuan diamonds.
Gold and platinum cost more than 4500 yuan to send 277 yuan diamonds.
And so on.
Silver ornaments:
Xx silver jewelry is 10% off.
Diamond jewelry:
Choose a series of products, named "always holding hands", and prepare wedding souvenirs.
1, meet xx-"the promise of a lifetime"
Anyone who buys "hand in hand forever" series of diamond products can get a wedding gift worth 288 yuan in xx Silver House.
2. Meet XX-The Seven-Year Itch
Anyone who buys "hand in hand forever" series of diamond products can get a wedding anniversary gift worth 588 yuan from xx Silver House.
You buy diamond ornaments, I will give you gold.
Where diamond products are purchased,
Actually pay 2000 yuan, and send a red rope bracelet with thousands of gold beads. (Weaving fee is extra)
If you really pay 5000 yuan, you can get two bracelets of red rope and thousands of gold transfer beads. (Weaving fee is extra)
The actual payment is more than 8000 yuan, and three bracelets with red rope and thousands of gold beads are presented. (Weaving fee is extra)
4, xx diamond specials
Tanabata Valentine's Day, featured two kinds of diamond ornaments, with a special price of 7.7%.
Fourth, activity preparation
1, store layout, store door with pink heart-shaped arch.
2, gift customization, with the wedding anniversary, eternity as the theme.
3. Activity promotion: you can send text messages in the early stage of the activity.
4. Online publicity: Changde Forum, the same city trading network and other publicity.
5, DM single publicity.
202 1 jewelry store tanabata activity plan model essay 31, promotion purpose
Through the theme of "Romantic Tanabata Night", we can firmly grasp the psychology of "having a lover", carry out commodity promotion and publicity activities, attract passengers, improve visibility and achieve the purpose of sales. Vigorously carry out the "price reduction storm" price reduction promotion activities, so that consumers can feel the real price reduction concessions.
Second, the promotion time
20xx August X to August xx.
Third, publicize the agenda.
20xx August X to August xx.
Fourth, the promotion theme
1, show love is reasonable.
2. Prepare enough gifts to let love announce the world.
Verb (abbreviation of verb) commodity promotion
"Qixi Valentine's Day" is a special festival for lovers to give gifts to each other. Therefore, the theme of commodity promotion should be "sentimental gifts", including ornaments, gifts, tokens of love, flowers, boutique series and so on. Each store should do a good job in creative display, highlight the key display of goods, and ensure the sales of holiday goods.
1, special price of goods
During Valentine's Day, the overstocked goods in the store will be sorted and classified, and special price areas will be set up. This part of products can use this activity to protect capital and make consumers feel really affordable.
2. Theme Exhibition: August X-August xx
Each store displays the theme of Valentine's Day series products in a conspicuous position at the main entrance, which can make full use of the window display. If there is no window, the storefront can be displayed in a conspicuous position.
Requirements:
(1) Valentine's Day theme display, focusing on exquisite ornaments in the store.
(2) Every shop must pack at least 1 1 set of "jewelry" for theme display.
Six, "deep headdress bouquet"
1, mainly headwear, the current price is 6-7 fold off the original price, and the price tag is handwritten with an eye-catching art pen. Customers who buy jewelry above 80 yuan will be given a flower.
2. Make the price list of "affectionate headdress bouquet", prepare the packing box and wrapping paper in advance, and make good packaging.
3, free delivery service, jewelry requirements exceed 100 yuan, the delivery range does not exceed 2 kilometers.
Seven. Activity promotion
1. Couple balloon collision: Make 100-200 balloons for the store's Valentine's Day atmosphere layout and shopping gifts (arranged by the store itself).
2. Give a membership card: Anyone who buys a series of Valentine's Day products (unlimited amount) can get a membership card. (Time: August 7th-13) Pay attention to the registration of membership card information. )
Eight. publicize
In order to strengthen the influence of the event, we should do a good job in publicity and attract more customers to actively participate in holiday promotion. Franchisees are free to choose media locally. Examples: evening paper, TV subtitles, DM delivery, etc.
1, color jump xxx jewelry
Bright colors, exquisite workmanship and designs from Korea. Will such ornaments go up again during Valentine's Day? Look at these noble, lovely and beautiful ornaments!
2. Unique Valentine's Day
What is the difference? What gift can make a beautiful woman smile? This is a money-saving and decent gift. Please see the baby ornaments recommended by xxx. ...
Nine, store layout
1, prepare enough gifts to make a love announcement.
(1) Hand-written poster with fine brushwork in front of the store (including specific contents of preferential policies)
(2) colorful banners: the content is "show love! The price reduction storm makes sense. "
(3) Buy or lease heart-shaped balloons for store decoration.
2. Hygiene inside and outside counters and storefronts: To be neat, doors and windows must be clean and spotless.
3. It should be specially mentioned here that the service quality must be effectively improved.
X. joint operation
1, reached a cooperation agreement with local flower shops to provide goods to each other to increase sales of both parties.
2. Buy flowers of xx yuan and give a piece of jewelry or a membership card provided by xxx.
3. Buy xx jewelry in xxx and give flowers or discount cards provided by xx flower shop.
202 1 model of jewelry store's tanabata activity scheme I. activity time
Xx, xx, xx (Valentine's Day in China) -xx, xx, xx
Second, the theme of the event
The sweet-talking rose-XX jewelry conveys your love.
Third, the background of the incident
Every festive season, I miss my parents more, and the good festivals of xx, xx and xx (Chinese Valentine's Day) -xx and xx are connected. Valentine's Day is an excellent opportunity to express my love. The Lantern Festival, called Lantern Festival in ancient times, is also a festival for couples to meet and watch the lights and tell each other their hearts. What people think most at this time is their lover or lover. People will think of sending flowers and buying gifts (such as jewelry and cosmetics) to their lovers or lovers. ), so we cater to this kind of psychology. In particular, a novel and unique gift, the sweet-talking rose, is introduced, so that people can express their love and gratitude for their lovers or lovers with the sweet-talking rose while giving gifts, so that xx jewelry can be attached with emotional significance, impress consumers' hearts with emotional appeals and win with emotional marketing.
IV. Purpose of the activity
1. Increase the popularity of the store during Valentine's Day through this activity;
2. Improve the local popularity of xx jewelry brand and seize market share;
3. Further improve the brand reputation of xx jewelry for long-term promotion and sales.
Verb (abbreviation of verb) activity content
1, promotional activities
(1) On XX, XX, an activity advertisement was published in the local daily newspaper or evening newspaper with the theme of "Sweet-talking rose-XX jewelry conveys your love";
(2) Franchisees from all over the country advertise activities on local TV stations, and can also advertise the significance of activities, details of participation, addresses of local specialty stores/counters, telephone numbers, etc. in the form of subtitles during prime time of TV stations.
2. Counter promotion
Where you buy 1000 yuan or more in XX jewelry store/counter, you will be given a "sweet talk rose". This activity is to let people express their love and gratitude to their loved ones on Valentine's Day. It is mainly used to record the sweet words and thanks that people are usually embarrassed to say to their lovers or lovers, and then send them together with jewelry, so that lovers or lovers can get a noble diamond and a sentimental diamond at the same time.
3. New listing
A series of new diamond ornaments (mainly "Shou" and "Shan Mei" series) will be sold at the same time at the headquarters, so as to move customers and complement this activity, making this "emotional marketing" a complete success.
Propaganda and popularization of intransitive verb activities
(1) Make posters and X tables in front of the store, arrange consultants to conduct consultation activities at the counter and set up an activity consultation telephone number to answer customers' inquiries about the series of activities;
(2) Network promotion: combining with local websites to do promotional activities such as event advertisements and event news reports, and do a good job of "creating momentum" propaganda in the form of news events;
(3) All partners should pay attention to the contact with local newspaper reporters and do a good job in reporting activities in order to achieve the purpose of long-term brand promotion and long-term promotion;
Seven. Activity budget
leave out