Luolai Life Technology Co., Ltd. (referred to as Luolai Life for short) was established in 1992 and headquartered in Shanghai. It is committed to becoming a leader in the global home furnishing industry and a respected century-old enterprise. In 2009, Luolai Life landed in Shenzhen Stock Exchange, and it was one of the first listed home textile enterprises in China.

At the end of 1980s, China's home textile industry generally lacked brand awareness. For Mr. Xue Weicheng, the founder of "Luolai" brand with ten years of industry experience, this is a confused period. With years of confusion, Xue Weicheng went to Italy, hoping to inspire in this most developed place in the world's textile industry. After a trip to Italy, Xue Weicheng realized the direction of his career and decided to build a home textile brand that pursues the art of life purely from the needs and feelings of consumers.

At that time, "Luolai" was just a symbol of a brand, or a synonym for a brand. Compared with other competitors, there is no difference or difference. In 2003, with the rapid development of China's home textile industry, "Luolai" went through a brilliant decade and began to become the industry leader. However, Xue Weicheng found that China's home textile industry, including Luolai, has basically reached or surpassed the world's home textile counterparts in hardware equipment. However, in research and development, most of them imitate foreign designs, and the products independently developed always lack the artistic connotation of international brands. At the same time, the rapid expansion of "Luolai" in sales has made the brand of "Luolai" show signs of weakness, and the brand power has become an obstacle factor that affects and restricts the further promotion of sales power to a certain extent. In June 2004, "Luolai" officially launched a brand-new brand logo, and took the opportunity of launching the brand logo to start the journey of rebuilding the brand of Luolai. 1992, the original "Luolai" LOGO designed by CI system for the first time in the same industry has completed the previous brand introduction mission, and now it can't carry more missions. The brand name change gives the brand "Luolai" a new orientation: Luolai home textiles reflect the latest trends in the European home textile market; Have a deep understanding of China consumers; Fully meet the needs of consumers for home textile serialized products and services. On this basis, the product style of "Luolai" is formed: romantic and elegant design style from Europe; Deduct modern elegant and exquisite life.