People born in the middle and late 1980s, the biggest baby boom since the founding of New China, will enter marriageable age from 2002 to 20 12. It is estimated that the wedding expenses are expected to double again on this basis. Undoubtedly, the wedding economy has become the most noticeable growth point of China economy! China wedding industry will usher in an unprecedented market peak! Many businesses are drooling over the wedding banquet market. The wedding dress, wedding photography, wedding, wedding banquet, jewelry and other industries in the wedding consumer market are becoming more and more mature, and more than 40 related industries such as household appliances, furniture, bedding, interior decoration, real estate, automobile and bank insurance have gradually formed a remarkable wedding industry chain, which is full of huge potential business opportunities. In the process of the rapid development of the wedding industry, related enterprises pay more and more attention to brand service and large-scale operation, and there are more and more high-level wedding services. The whole industry is striving to meet the needs of contemporary youth in diversification, fashion, personalization and pursuit of romantic services, and a big industrial chain of wedding industry is gradually taking shape.
However, there are also some problems in the fast-developing wedding industry. The brand growth of China wedding industry is still in the toddler stage. The mixed quality of the market and the lack of honesty have made many newcomers distrust the consumption of newly married people. Therefore, from the perspective of industry rules, the wedding market is about to reshuffle, and strong brands are urgently needed to improve service quality. The wedding industry should grasp the pulse of the market, enhance the cultural connotation and develop products that meet the market. For the growing wedding market, relevant departments should strengthen management. For example, wedding companies should have a set of corresponding regulations and measures from examination and approval, registration to management, from grade to price, strictly control and standardize their operation. It is necessary to establish brand awareness, enhance the attractiveness of the entire industrial chain, and establish the overall reputation image of the industry.
The persistent financial crisis has affected people's consumption concept to some extent. The once popular high-end wedding form has been rarely talked about, while the economical wedding mode is becoming more and more popular. Among wedding supplies, the biggest price change is flowers. In 2008, the purchase price of flowers by wedding companies has quadrupled. And the price of flowers is still rising, and it is estimated that the growth rate will be around 20% by 2009.
With the rapid growth of China's national economy, the continuous improvement of the living standards of urban and rural residents, the continuous improvement of people's quality of life, and people's pursuit of modern social fashion, the wedding culture in China has become more personalized and fashionable, becoming another popular trend in today's society. According to the Report on the Development of China Marriage Industry released by the National Marriage Industry Survey and Statistics Center in March, 20 1 1, there are 81/3600 couples registered to get married every year in China, of which the marriage expenses of urban couples alone reach 4183 billion yuan. Nearly100000 couples get married every year in China, and170000 couples registered to get married in Beijing in 2065.438+065.438+0 years alone. Newlyweds are willing to spend 3 1% of their savings on wedding-related consumption. 20 10 was influenced by the concept of blind year, and the number of married people decreased. 20 1 10 was influenced by the concept of "07 pig baby", and the number of married people increased significantly to 9.46 million, with an increase of 14.8%, of which Beijing increased from 97,000 in 2005 to 654.
In terms of wedding consumption, 88.4% of newcomers need to take wedding photos; 49. 14% of the newlyweds plan to invite a wedding company to hold a wedding; 78.74% of the newcomers went to the restaurant for a wedding banquet; 36.83% newcomers want to buy a wedding dress for the bride; 67.66% of the newcomers arranged honeymoon trips. On the basis of the stable wedding crowd, the total wedding consumption is still growing. Wedding, a sunrise industry, has shown great development prospects. The increasing total wedding consumption has brought great business opportunities to the upstream and downstream enterprises engaged in the wedding industry. Judging from the 20 1 1-20 12 China administrative region wedding consumption difference, basically, North China and East China are significantly higher than other regions. For example, the price of wedding photography, wedding service, jewelry, honeymoon trip and new house in North China ranks first; East China has advantages in wedding service, new home decoration and new home appliances.
In a survey of wedding expenses, it is found that the average cost of holding a wedding in a city is 62,620 yuan, excluding the renovation of the newly-married house and the purchase of household appliances and furniture. At the time of marriage, the average cost of new house decoration was 56,998 yuan, the average cost of home appliances was16,680 yuan, and the average cost of furniture was17,494 yuan. In rural areas, it is 16 100 yuan. 88.4% of newlyweds think that wedding photos should be taken when they get married, and 78.7% think that banquets should be held in restaurants. Although many institutions across the country have conducted surveys on marriage consumption, there is a lack of nationwide continuous surveys and reports. Therefore, the data in this area is sporadic and unsystematic. We try to describe it from a macro perspective.
(1) wedding spending items have increased, and 62.9% of newly married couples said they would hold weddings, and the level of weddings has also been greatly improved. The standards of lighting, music and ceremony at the wedding scene are also constantly improving. Luxury wedding cars such as BMW and Cadillac can also be seen on the street. It puts forward higher requirements for the atmosphere and quality of the wedding banquet.
(2) The scope of wedding consumption is expanding, the bride's wedding dress has changed from renting in the past to buying a new one, and the standards of lighting, music and master of ceremonies at the wedding scene are also rising.
(3) Modern people's wedding is changing from "material" to "spiritual". The bride and groom pay more and more attention to the cultural level, pursue fashion, health and civilization, and become increasingly personalized and fashionable.
(4) With the increase of marriage age, the number of married people will gradually decrease and reach a new peak in 20 13 years; The overall market size of wedding photos has slightly expanded, but the growth is mainly due to the increase in the number of newly married couples.
(5) The wedding consumption in China is concentrated on holidays, and the traditional concept still has an influence on the wedding date.
(6) In cities with rapid economic development, new changes have taken place in weddings, and the form, content and location of weddings have become diversified and personalized.
(7) With the development of social economy, the concept of "keeping up with the joneses" and "showing off the wealth" became popular, and it was transformed into an affordable wedding behavior, which was recognized.