A creative advertising company may need all three.
Their combination is: sales and business, planning and drafting ideas and grasping the creative direction, and designers use creative thinking and solid foundation to present pictures.
Their relationship is: sales should know a little about design, so as to know how to talk about business and know a little about planning, which will directly affect the quality of the list. Planning should understand customers, planning should understand design, because this will directly affect the writing of screen advertising words and customer requirements. Design should know how to plan, and know what planning wants to present most. Sometimes, 80% of planning decisions represent customers' ideas. If there is deviation, the whole project will be off track.
Let's talk about the real estate industry
What are you going to do: how to operate, how to operate and how to promote the project? It mainly involves project positioning, price positioning, customer orientation, strategic plan, copywriting, promotion plan, stage activity plan and so on.
What does the design do: according to the requirements of the theme and promotion object, present different quality and style design works, including VI, loushu, album, single page of apartment, poster, other pictures on the street, etc.
Sales: You need to know the planning ideas, the marketing policies, the promotion channels and the source of your own customer base. Finally, all the work is for sales. Sales is the terminal, and all work is ultimately for sales. Selling a house is king.
The relationship between the two: planning needs to understand the sales dynamics or market dynamics, analyze the sales situation, formulate a suitable plan, and design the corresponding street screen according to the plan or copy. After the advertisement is placed, the sales department waits for the customer's consultation (call, visit) to negotiate the transaction. Plan, track, promote, design, redesign the screen, put it on the market, and return to the sales department again. Go back and forth until the project is sold out.
I have been writing these contents for a long time, and I feel a little confused. I don't know if you can see them. Although I didn't answer your question directly, I did answer your question.
No industry is the best, it depends on which industry you are suitable for, and you can reach the peak in the industry. Advertising design, planning and sales will not be bad. And these three are super-high-paying positions (provided you do well). As long as you have the ability, how much do you want and how much others give.