Establish a professional website: establish a professional wedding service website, which should include company background, services provided, photos, customer witness and other information. Ensure that websites are easy to navigate and access on mobile devices, and pay attention to search engine optimization (SEO) to improve the visibility in search engines.
Social media presence: establish and maintain business accounts on social media platforms, such as Tik Tok, Little Red Book and Auto Express. Increase online exposure by sharing wedding photos, providing wedding planning suggestions, and interacting with the audience.
Content marketing: Write blog articles about weddings, wedding plans, themed weddings and decorations and share them on websites and social media. This can build professional reputation, provide useful information and attract potential customers.
E-mail marketing: establish an e-mail subscription list and send wedding plans, special offers and promotional information to customers. E-mail is an effective customer relationship management tool.
Online advertising: Use online advertising platforms, such as Baidu and Meituan Advertising, to show advertisements to potential customers. These advertisements can be positioned according to the characteristics of the audience to ensure the effective display of advertisements.
Participate in online communities: Join online communities and forums related to weddings, interact with potential customers, answer questions, share suggestions and build industry reputation.
Cooperative relationship: establish cooperative relationship, such as cooperating with wedding shops, restaurants and photographers, recommending customers to each other and providing comprehensive services.
Customer evaluation and word of mouth: encourage satisfied customers to provide evaluation and display it on websites and social media. Positive customer evaluation is very important for reputation and attracting new customers.
Online activities and live broadcasts: Organize online activities, live broadcasts or webinars to attract potential customers, provide information about wedding planning and interact with them.
Optimize the mobile experience: Ensure the usability and experience of websites and all online content on mobile devices, because many people will use their mobile phones to search for wedding services.
Considering all the above aspects, establishing a strong online presence is the key to attract customers, expand business and improve the brand awareness of wedding services. By maintaining a professional image, providing useful information and establishing contact with potential customers, you can succeed in the highly competitive market.