Tik Tok title applies to the following situations:

1, unmanned live broadcast, specifically using OBS push stream code to realize PC-side unmanned live broadcast account with goods.

2, low-quality mixed accounts, and have a history of complaints, such as celebrity quotations, star numbers, etc.

3. The same video is released many times, and then DOU+ is put. At the same time, there are a lot of low-quality marketing numbers with the same or similar user information.

Precautions:

1, the anchor broadcast is perfunctory and not serious.

The anchor was depressed during the live broadcast. Live broadcast with the mentality of completing the task, dry introduction of products, no interaction with fans, no adjustment of the atmosphere in the live broadcast room, and fans have no sense of participation. Such a live broadcast will not be welcomed by users.

2. The content of the anchor's speech is single and lacks new ideas.

When the anchor introduces the product, if he doesn't combine his own feelings, emphasize that the product is "very cheap" or read it sentence by sentence according to the product introduction, users will easily feel monotonous about the live content.

3. Live broadcast environment

The live broadcast room is just like the storefront of our physical store, and a good environment is conducive to the completion of the transaction. Try to broadcast live in a clean and quiet environment, with complete equipment and high-definition sound picture. The presentation in the live broadcast room should be related to the product as much as possible.