Introduction: Feather painting is a decorative painting made of poultry feathers with the help of Chinese painting composition, sculpture, woodcut and decoration techniques. The main business of Lao Wang Feather Painting Workshop is feather painting sales, and making money is not empty talk.

Feather painting is nothing new, but in recent two years, with the gradual popularity of folk handicrafts, feather painting began to become popular in the market. According to the statistics of more than ten handicraft sales places in China, such as Beijing Handicraft Wholesale Market and Tianjin Ancient Culture Street, the sales of feather paintings increased by more than 37% annually. Related investment projects have sprung up all over the country, and the feather painting workshop (see note) has become a hot investment project in the grassroots field for a time.

In 20 10, Shenyang Lao Wang invested120,000 yuan (equipment investment and rent is about 70,000 yuan, and the rest is working capital) and opened a feather painting workshop. 20 1 1, with a profit of more than 200,000. 20 12 earned 65438+ in the first half of the year. Compared with his peers, he earned 3? 40%

Feather painting is a decorative painting made of poultry feathers with the help of Chinese painting composition, sculpture, woodcut and decoration technology. Feather painting workshop is the place where this kind of painting is made and sold.

The project has a low financial threshold and technical threshold (because the current computer technology can do feather painting, even if the operator has no artistic skills), which is quite suitable for grassroots investors to intervene. At present, there are many related training courses on the market, and investors pay 4000 yuan? 10000 yuan, learning 15? Thirty days is enough. According to the survey, about 50% of the operators are profitable, while the rest are maintaining or losing money.

Feather painting workshop shop is located near the Forbidden City in Shenyang, with a storefront of about 40 square meters. Feather paintings for sale range from screens to bookmarks. Topics include landscapes, people, landscapes, animals, fish and insects, and architecture. Prices range from tens of yuan to ten thousand yuan, mainly depending on the size of feather paintings. The bigger the size, the more expensive it is. Gross profit margin is about 50%? 80%。 The current price is 300? 2000 yuan, the theme is landscape, landscape, animals, architecture and other four categories, and the shape is decorative painting (the size is mostly 30? 40 cm to 60? Between 80 cm) has the largest number of feather paintings.

The main business of Lao Wang feather painting workshop is feather painting sales, auxiliary feather painting customization and on-site DIY business, and the profit ratio brought by the three businesses is about 5∶3∶2. Lao Wang said that according to the trend in the first half of this year, customized business and on-site DIY business will increase, which is also the main factor of profit growth this year.

Facing the author's proposal? What is the secret of making money? At this time, Lao Wang smiled and replied:? I really don't have the secret of making money, but I know that operators can't pass three thresholds and it's not easy to make money! ?

The first threshold: feathers. Lao Wang revealed that many operators have a shallow understanding of feathers! Feather quality has a great influence on feather painting, which directly affects the price. But many people don't know.

First of all, feathers are divided into three grades. First-class feathers are the feathers of wild or free-range male adult birds in Northeast China, Fujian, Hainan and other places. Because the length and color of feathers at this stage are the best, and influenced by climate, latitude and longitude, the thickness and hardness of feathers are most suitable for making feather paintings, and the paintings have strong texture; The second category is the feathers of wild or free-range male adult birds in other areas, mainly pursuing the length and color of feathers; The third category is poultry feathers from farms in the above three areas. Although the feathers are bright in color and slightly shorter in length, other conditions are acceptable; The worst category is the feathers of farm or slaughterhouse poultry.

Secondly, feathers must be taken from live or bloodless birds, because such feathers have the best gloss and toughness, and the product quality is also beautiful.

Now many operators buy goods directly from slaughterhouses, and no matter how they are processed later, the texture of the paintings is not good. I use first-class and second-class feathers. On the surface, due to geographical and variety restrictions, the purchase cost may be higher. However, if the damage rate in processing and the post-processing cost are included (the lower the feather grade, the higher the processing cost and the higher the damage rate), the comprehensive cost of making feather paintings is almost the same as that of peers.

In order to ensure the supply of goods, our company has established long-term cooperative relations with many wild poultry breeding enterprises in suburbs, Fuxin, Tianjin, Beijing and other places, and regularly purchases feathers (only small and medium-sized farms are selected for cooperation, because their feather shipments are not large, small operators can eat them all at once, and the purchase price is low). In order to ensure the stability of cooperation, one is to pay 30% of the payment in advance as a deposit to prevent the partners from selling feathers to others; The second is to provide all kinds of market information free of charge. I often deal with customers all over the world, and I know more or less about the market information all over the world. Once I have information that is beneficial to my partners, I will tell them as soon as possible for their reference. The third is to do it? Trading at a loss? If my partners or their friends come to Shenyang and Dalian, I will arrange accommodation and give some feather paintings as gifts before I leave. The last two points are not intentional, but I think we should treat our collaborators as friends, and the effect is not bad. Do my collaborators think I'm worth it? Turn it in Sometimes they don't have suitable feathers in their factory, and they will take the initiative to contact other manufacturers for me.

Tip: This business is greatly affected by avian flu. Operators should establish cooperative relations with small and medium-sized farms in at least three different regions (at least 500 kilometers apart) to avoid the shortage of raw materials caused by avian flu.

The second hurdle: sales. Lao Wang revealed that feather painting has a history of at least thousands of years and is nothing new. If you want to attract customers to the store and generate purchases, it is meaningless. Method? It's no use.

First, attract customers. I make DIY on the spot, including two aspects: first, make it on the spot for customers to see with their own eyes; The second is to teach customers how to make their own products (the technology is simple, and customers can learn simple operations in a short time), so that customers can feel for themselves. They dare not say anything else, on-site production will gain popularity, and with popularity, it is possible to sell products. At the same time, it seeks cooperation from travel agencies, but it is not criticized. Instead, the feather painting is given to the travel agency for free, so that tourists can see it when they ride, which may lead to a desire to buy.

Second, stay. I'm engaged in customized business, that is, customized according to customers' needs, because most of the tourists come here, and they generally want to leave some unforgettable memories in Shenyang, and customized business just meets their needs. At the same time provide free maintenance. Some feather paintings, especially those with small size and low price, will fade after a long time because there is no frame protection, even if they are not sold in our store.

Third, enrich the variety of products. I divide feather paintings into four categories: one is wedding, which is specially used for newlyweds to decorate their new houses or give gifts; The second is the tourist commemorative category, which is aimed at ordinary tourists; Third, folk customs, aimed at foreign tourists, are paintings with folk themes; Fourth, avant-garde, for young people, add fashion elements, such as the current European Cup fever, I will do some star feather paintings. I have a theme for every painting. Don't think it is a trivial matter. It is more attractive because it highlights the theme of the painting. Many people buy it because the theme meets his needs. If there is no topic, maybe a hundred people will have a hundred understandings when they look at the same painting, and the sales are not targeted. Other peers only sell souvenirs, so customers have little choice and prefer to spend in our store.

Fourth, make full use of the external environment. I chose a store a quarter away from the end of the street. For the psychological consideration of customers, I have been thinking about going to the next store since I went to the first store on the street. There may be better and cheaper ones, and so on. When I arrive at my feather painting workshop, customers will find that I will soon finish shopping. At this time, there will be? Almost? Psychology, coupled with the variety of my products, the price is similar to other stores, and the transaction rate will naturally be high. At the same time, the store is small, so I deliberately arranged the store in a mess so that customers can have it as soon as they enter the store. Wow, so many products? This feeling can stimulate customers' desire for consumption.

In the author's two-hour interview, Lao Wang sold eight feather paintings, all of which cost four or five hundred yuan.

The third threshold: site selection. Lao Wang thinks that the location of feather painting workshop is very important for business: when I was studying technology, I heard from my peers that I would go to scenic spots and decorative cities to sell feather paintings, which I think is not reliable. Mainly because most feather paintings are expensive, and the above two places are facing mass consumers, and the market positioning is inaccurate. Personally, I think places like Shenyang Forbidden City and Tianjin Ancient Culture Street have a folk flavor, because first, feather painting is a handicraft, but it is more like a folk product in the eyes of most people, and their consumers have the same thing; Second, folk products are expensive now, and a feather duster can sell for several hundred yuan. Therefore, a feather painting of several hundred yuan is not unusual here, and it is more acceptable. Like the day I opened my own shop, I was busy until 8 pm.

In addition, Lao Wang introduced that some places where fashion people gather can also open stores, mainly because feather paintings are expensive, and their target customers should be some people with higher incomes. The place where fashionistas gather is often the place where high-income people gather. At the same time, the places where many urban fashionistas gather are also one of the main tourist attractions for foreign tourists. Moreover, most of these places belong to mature business districts and do not need to cultivate passenger flow.

;