The government subsidizes the direct broadcast of agricultural products in Hengdong County. In order to fully open up the sales channels of unsalable poverty alleviation products and minimize the impact of the COVID-19 epidemic on poverty alleviation products, the Hengdong County Party Committee and the county government attached great importance to it, insisting on grasping both hands, focusing on epidemic prevention and control on the one hand and tackling poverty on the other. On the one hand, find out the unsalable basis of poverty alleviation products, open a green and fast logistics transportation channel for poverty alleviation products that are unsalable due to the epidemic, and actively carry out production and marketing docking through e-commerce poverty alleviation and purchasing donations to consolidate the effectiveness of poverty alleviation. On the other hand, we should set up love windows in shopping malls and supermarkets, and take measures such as reducing or exempting fees, setting up special zones, and facilitating the formalities of obtaining permits to ensure the supply and sales of agricultural products in the local market. At the same time, relying on e-commerce online sales, we will guide e-commerce companies such as Hengdong Traceability E-commerce Agricultural Products Co., Ltd. in the county to use the new media WeChat live broadcast to carry out online live marketing. Hengdong County took effective measures to help the county's unsalable poverty alleviation products find the right sales path, open up the online and offline sales markets, realize the transformation of poverty alleviation products from unsalable to popular, and effectively consolidate and improve the poverty alleviation effect.