As a high-end home textile brand integrating R&D, production and sales, Meikuang takes "global selection" as its core concept, looks for the highest standard raw materials in the world, adopts the most advanced and demanding technology, and is committed to providing high-quality home products to users around the world, spreading fashionable home culture and leading the international home trend.

Meikuang maintains close cooperation with overseas R&D institutions and material suppliers, with independent intellectual property design and imported raw materials accounting for 70% of the total. Its bedding constantly breaks through stereotypes and shackles, and boldly innovates in the application of new materials and technologies: imported silk, imported French white goose down, thousand-yarn long-staple cotton and collagen lead the material revolution; Hand embroidery, non-quilting, full-screen overlapping and other processes lead scientific and technological innovation.