From "pillow king" to "bedding expert", we can see the brand legend Dr. Zhangrong Xu in a-fontane. Some people call him "pillow king", while others call him "bedding expert". Starting from the simplest ideal of life, starting from scratch with 50,000 yuan, and building a home textile product kingdom with annual sales of over 800 million, it enjoys a high reputation in Hongkong and even China. Dr Zhangrong Xu made a famous brand, which brought people a good sleep. Take away all the glory. When we listen to Dr. Zhangrong Xu's brand story about a-fontane, we can see the story of a father and a "child" from his expression and manner of holding a "mandarin duck quilt". The brand legend from "pillow king" to "bedding expert" Hong Kong was a period of vigorous development of domestic companies in the 1970s. 1974, with a simple entrepreneurial ideal, Zhangrong Xu founded Zhangji Pillow Mattress Company with only 50,000 yuan savings to produce pillows and sponge mattresses for domestic companies to sell. "I just want to make more money and make my family live better. After doing it for a while, I found that the company was too small and had no initiative. " Dr. Zhangrong Xu, the current chairman of a-fontane Group, recalled the scene at that time: "In the 1980s, domestic enterprises began to decline. So in 1983, we introduced European design and bedding concepts to Hong Kong and founded the a-fontane brand. " This year, Dr. Zhangrong Xu also invented the "multi-purpose quilt". After the introduction of the "multi-purpose quilt" which integrates bed, quilt and air conditioning, it became popular because it was very suitable for the family environment in Hong Kong at that time, and immediately became the sought-after "flower" of Yuhua Department Store (here, a flower? Slightly less direct and appropriate). "Multi-purpose quilt" has brought multiple sales for a-fontane, and also made a name for "a-fontane". After tasting the sweet fruits of innovation and invention for the first time, Dr. Zhangrong Xu devoted himself to the technology and innovation of bedding. He tried to solve the shortcomings of existing bedding from the convenience of users. Dr. Zhangrong Xu has successively invented "Sleep Kit", "Heart-to-Heart Button" and "Smart Pillow", and won many patents and awards for this. Just as he mastered the superb skill of "knowing cows by hand", Dr. Zhangrong Xu combined seemingly simple bedding with rigorous modern technology, making a-fontane bring people unique enjoyment. Therefore, Dr. Zhangrong Xu has gained many brilliant and proud experiences. He once set a miracle of selling 600 thousand pillows a year, and was called "pillow king"; He also won the "Gold Award of the International Invention Exhibition in Geneva, Switzerland" on an equal footing with inventors engaged in space research with his "smart pillow". Dr Zhangrong Xu, together with the brand a-fontane, is always associated with the title of "bedding expert". From "famous brand in Hong Kong" to "famous brand in China", a-fontane quickly became a famous brand in Hong Kong with its technological innovation. While trying to expand the Hong Kong market, Dr. Zhangrong Xu also took root in the Mainland early with his vision and courage, and blossomed the a-fontane brand. Dr Zhangrong Xu became the first Hong Kong businessman to invest and set up a factory in mainland China. 1979, just after the reform and opening up in China, Dr. Zhangrong Xu opened the first bedding factory in Shenzhen. When we asked Dr. Xu why he set foot on the mainland early in the morning, he joked that he was "hungry". "At that time, it was difficult to hire people to run factories in Hong Kong. In addition, Hong Kong has limited processing capacity. " So, Dr. Zhangrong Xu crossed the Luohu Bridge and established himself in Shenzhen, creating the myth of his bedding kingdom. Although it is "crossing the river by feeling the stones", Dr. Zhangrong Xu has made a-fontane a "famous brand in China" with the spirit of slow and steady progress and after nearly 30 years' efforts. In 2005, Dr. Zhangrong Xu invested HK$ 300 million to build a 500-mu production base in Jining, Shandong Province, providing a one-stop service process from fabric selection, design, printing and dyeing, finishing to sewing and quality inspection. In 2006, it invested 6,543.8 billion yuan to set up a factory in Huizhou to expand the production scale of sewing and mattresses. Today, the mainland sales of a-fontane have accounted for 60% of the total sales, and the sales points have penetrated into every township in Guangdong Province and major cities in mainland China, and gradually extended to the northwest and northeast regions. After nearly 30 years of development in the mainland, Dr. Zhangrong Xu has forged a deep affection with the mainland. Recalling this experience, he said: "There is no shortcut to expand in the mainland, and we can't rush headlong into it, so as to ensure quality, and at the same time, we must rely on innovation to attract customers. Advertising, retail and wholesale talents are also critical. " From "comfort and convenience" to "healthy sleep", Dr. Zhangrong Xu said frankly that the earliest innovations were entirely based on the simplest ideas, which made users feel comfortable and convenient and improved their lives. Slowly, when he found that people's quality of life was constantly improving, he devoted himself to a higher realm-improving people's healthy sleep. "Sleeping well is the greatest blessing of mankind" is not only the development concept of a-fontane, but also the ideal goal pursued by a-fontane. By chance, Dr. Zhangrong Xu was inspired by the posture of the Buddha lying on his side to sleep, and invented the "intelligent pillow", which solved the troubles of patients with cervical vertebra and effectively prevented and relieved the phenomena of arm paralysis, cervical vertebra and shoulder pain after waking up. "Dragon and phoenix quilt" has always been a necessary bedding for traditional weddings in China, which is beautiful but not practical. Dr. Zhangrong Xu invented a practical and beautiful "heart-to-heart quilt", which not only retains the beautiful meaning of "heart-to-heart", but also can be used for a long time. "Lian Xin Bei" not only reformed the traditional marriage custom, but also promoted the progress of marriage custom culture. Today, on the basis of Lian Xin quilt, Dr. Zhangrong Xu invented the "Yuanyang quilt". A quilt provides two kinds of warmth, meets the different needs of couples at the same time, and provides the most personalized and comfortable sleep all day. Similarly, "Yuanyang quilt" is also suitable for single people, especially in the season of alternating spring and summer and when the temperature difference between morning and evening is large. Dr. Xu said that his greatest ideal is to let more people enjoy the best healthy sleep and improve the health index of life. Brand cheats sang a happy song with a-fontane. Dr. Zhangrong Xu, Chairman of a-fontane Group, told the brand story of a-fontane in the flagship store of a-fontane, the founding center. Before sitting down, Dr. Xu showed us all kinds of bedding and intelligent inventions of a-fontane with great interest. Dr. Xu finally stayed in front of this year's masterpiece, Yuanyang quilt, which consists of two and a half quilts, the middle of which is connected by buttons, and the quilt is surrounded by a-fontane's patent "Heart-to-Heart Buttons". "Yuanyang quilt" has five different thicknesses, four different materials and four different sizes. Couples can choose a personalized "half-bed quilt" according to their personal preferences and sleeping habits. Such a proud work, with Dr. Xu's shining wisdom and meticulous thoughts, is comfortable and convenient, takes care of people's most meticulous needs, is easy to collect, saves a lot of space and embodies the concept of environmental protection. Dr. Xu has a glib tongue and is good at riding horses. He named his favorite horse "Have a good sleep". Ma Dao realized business ethics and philosophy of life. Dr Xu said, "Riding a horse requires perseverance and endurance. Once on the horse, you can't give up halfway. When riding a horse, you should be familiar with the horse's character, choose a mature industry to operate, and don't do anything unfamiliar. Riding a horse cultivates team spirit. " He laughed and said that many patented products of a-fontane condensed collective wisdom. Dr Xu told us that every patented product of a-fontane is like his "child", and we are all very happy to see them. Of course, customers appreciate these patented products, which makes him most happy. Dr Xu is not the only one who is happy. A-fontane is also a happy song. Brand Logo a-fontane: "Three drops of water" irrigates a beautiful "wonderful flower". At first glance, a-fontane's brand logo looks like a golden flower in full bloom. If you look closely, there are many mysteries in it. Dr. Zhangrong Xu told us: "The real meaning of the a-fontane logo is three drops of water, and the shape of the middle drop of water is similar to the English letter' I', which is taken from the English word' innovation', implying innovation, which is also the core value of the a-fontane brand. The water drop on the left looks like the English letter' q', which is taken from the English word' quality', meaning quality, which is not only the basis of innovation, but also the quality guarantee of a-fontane to consumers. The water drop on the right side looks like the English letter "P", which is taken from the English word "personalization", meaning people-oriented, implying that a-fontane bedding is comfortable and convenient to use, wash, replace and collect, and truly embodies the environmental protection concept of "making the best use of everything". The combination of three drops of water symbolizes a-fontane's endless life, continuous innovation and evergreen brand. " As for pronunciation, Dr. Hui said that the expansion in the mainland may have been expected long ago. The words a-fontane are loud and comfortable to read in Cantonese, Mandarin and English, giving people a gorgeous and comfortable feeling.