Haier Industrial Park is located atNo. Haier Road 1, a high-tech park in Qingdao. It is the headquarters of Haier Group and the first industrial park of Haier in China. There are air conditioners, washing machines, molds and other business divisions, which are responsible for the sales of the overall products.
Haier Information Industrial Park, located at No.5 Haier Road, Qingdao High-tech Park, adjacent to Haier Group Headquarters, is mainly responsible for the production of information products, mainly televisions and mobile phones. At the same time, Haier University is established internally to be responsible for the staff training and product research and development of Haier Group.
Haier Development Zone Industrial Park, located in Qingdao Huangdao Development Zone, is mainly responsible for the production of Geert's ice, special steel, small household appliances and solar energy products.
Haier JIAOZHOU Industrial Park, located in Qingdao JIAOZHOU Industrial Zone, is mainly a supplier of Haier, responsible for providing various accessories and packaging to Haier Group.
Haier Jiaonan Industrial Park, located in Qingdao Jiaonan Industrial Zone, mainly produces washing machines and air conditioners.
Haier industrial park
Haier Industrial Park is located in Qingdao High-tech Park, which is the headquarters of Haier Group. The construction of Haier Industrial Park is an important measure for Haier Group to change from a famous brand strategy to a diversified strategy. In the stage of famous brand strategy, Haier only made a refrigerator product, which laid a solid foundation for quality management. 1992 inspired by comrade Deng Xiaoping's southern tour speech, Haier group extended from refrigerators to other household appliances in accordance with the principle of "east first and west later". By eating Huck fish, adopting Haier culture and management mode and expanding at low cost, Haier quickly built the scale of an international large company.
The construction of Haier Industrial Park is the requirement of Haier's diversification strategy. The original scattered factory layout can no longer meet the needs of large-scale and modern production. Therefore, the construction of Haier Industrial Park began at 1992. The park was built in 1995, covering an area of 735 mu, with a total investment of 2.5 billion yuan. Now it has all been completed and put into production. Haier Industrial Park is the largest manufacturing base and R&D center of series household appliances in China. Haier headquarters building is located in the park, which is the control center of Haier Group. Haier research institute is a national technical center. The park also has manufacturing bases of Mitsubishi Heavy Industries Haier commercial air conditioner, Haier household air conditioner, Haier Heloni drum washing machine and Haier pulsator washing machine, commercial display cabinets jointly invested by Haier and Carrier, and R&D and production bases of biomedical and health care products. At the same time, Haier Industrial Park is also the largest supporting base for precision injection sheet metal in China, with an annual output of18,000 tons of injection parts, 60,000 tons of sheet metal parts, standard sets of precision molds 1200 and 5 million sets of electronic controllers.
The characteristics of Haier industrial park can be summarized by "three modernizations", namely, high-tech products, modern management and ecological park.
The products produced by Haier Industrial Park have been leading the research and development and application technology of household appliances in China, and have introduced frequency conversion technology, multi-technology air conditioning and oxygen bar air conditioning products with ventilation, antibacterial and antiviral functions. Introduced the child prodigy washing machine, ultra-thin drum washing machine, gear-driven "concentric washing" washing machine, washing machine without washing powder and the fourth washing machine in the world-dual-power washing machine; This paper introduces the latest wireless network communication technology of network equipment. The aseptic household appliances using nano-materials are introduced.
Management modernization
On the basis of Haier's OEC management, Haier vigorously promoted "business process reengineering of market chain", broke the traditional organizational structure of enterprises, and established three order information processing systems: logistics, business flow and capital flow, realizing the zero distance between manufacturers and consumers, and pushing the management level of Haier's product manufacturing system to the forefront of the world.
Ecological park
Haier industrial park has a leading greening index, and the park planning is spacious and atmospheric. Willows and anchor boats on Ruyi Lake, fountains and flower beds in Haier Cultural Square make people feel like they are in a garden. The roads in the park are wide and straight, the workshops are generous and unified, and the discharge of "three wastes" is in strict accordance with national standards, which is a model for the construction of industrial parks.
The construction of Haier Industrial Park has reached the international advanced level. As early as 200 1, it was recognized by Qingdao municipal government as the only Qingdao demonstration industrial park.