The answer is that the main embarrassment lies in the plot. Although the film vividly tells the hardships of the funeral profession, the main theme is not a sad song, but a warm touch. However, in addition to adding many touching elements to the plot, the director also made some deliberate sensational and perfect decoration, which affected the overall effect.
1. The wedding is in a funeral shop, which is unreasonable. Incredibly, the third brother's best friend, Jane Ren and Lily, just finished the ceremony at the wedding dress shop next door and went out into the bridal chamber next door. It's outrageous. If he had no money, he wouldn't have a wedding in a funeral shop, would he? Marriage is happiness and good luck, both paper flowers and paradise. In short, it is not in line with human nature.
The happy ending is far-fetched. What netizens can't accept most is the appearance of Xiaowen's mother. The editor who is recognized as the biggest failure of the plot here seems to be too distressed by Xiaowen, and let his biological mother come back from the dead and fall from the sky. However, years of distance have made them strangers, and Xiaowen can't accept this mother for a while. Finally, she asked her biological mother to join "Heaven" and married her third brother to raise Xiaowen together, which was a typical happy ending.
People in China like happy endings, but it's too far-fetched and embarrassing.
3.
The plot behind is too hasty. In the second half of the story, the plot develops so fast that it never rains but it pours. The characters haven't come out of their final sad state, and the audience hasn't reacted yet. As a result, another hasty plot followed, leaving people with no room for thinking.