Bargaining scam in live broadcast means that some unscrupulous merchants or purchasing agents attract consumers through false descriptions, exaggerated publicity and other means on the live broadcast platform, and attract consumers to join bargaining or group activities at low prices. However, after receiving a certain number of orders, these merchants often delay delivery or even disappear directly on the pretext of insufficient commodity inventory and loss of agents, defrauding consumers of money and causing economic losses and mental harm to consumers.

The bargaining scam in the live broadcast seriously threatens the vital interests of consumers. Many consumers believe in it because of its low price and take part in bargaining or group activities, but in the end they suffer losses. The bad behavior of these unscrupulous merchants has seriously affected the normal operation order of the platform and damaged the reputation and rights of consumers.

The platform should play an active role in the bargaining scam between live broadcasts. The platform should strictly audit the settled businesses, standardize the market management, formulate an effective supervision mechanism, strengthen the sampling inspection of platform products, and control the illegal behavior of businesses. In addition, the platform can also take some incentives to reward consumers who report bargaining scams or provide strong evidence for victims, thus creating an honest and fair trading environment.

Consumers need to improve their awareness of self-prevention and rational consumption. Consumers should follow the principle that "price concessions are not necessarily a good thing" and carefully choose shopping channels. In particular, do not blindly believe in high discounts such as bargaining or collective bargaining. When consumers encounter problems, they need to contact the platform customer service or ask for help from consumer rights protection agencies in time, * * * resist the bargaining scam in the live broadcast room and safeguard their legitimate rights and interests.