What is color? The reflected light of light wave irradiated objects is accepted by the human brain, producing rich and colorful colors, which have three attributes: hue, lightness and purity.
Hue: red, yellow, blue, green, purple, red yellow (orange), yellow green, turquoise, blue purple, red purple, * * * ten kinds, which are actually the color itself. You will find that there are no three colors in hue: black, white and gray. These three colors belong to five colors, without hue and purity attributes, only lightness attributes.
Brightness: the brightness of a color. White has the highest brightness and black has the lowest brightness. We often say that the same color bouquet, the so-called same color bouquet, has different brightness.
Purity: refers to the brightness. A single color is a solid color with the highest purity. When other color elements are added to the solid color, the purity will decrease. When we make flowers, high purity expresses vitality and enthusiasm, while low purity is used for comfort, kindness, maturity and stability, which can be distinguished according to the gender and age of the flower recipient and the usage scene.
The combination of light and pure reflects different tones. Before we make a bunch of flowers, we must first determine the style, whether it is bright, gorgeous or soft and fresh. Tone is our first consideration.
The following summarizes the common color matching and application sharing in flower shops.
1, the main color, will give a strong impression, strong dominance, suitable for leaders or women.
2, there is a main color, natural harmony, different light and shade can make a fresh or deep feeling.
3, there are emphasized colors, and a certain color system is dominant, which is also our most commonly used, 70% main color, 20% color matching, 10% decorative color, according to the preferences of the flower receiver.
4, the same color depth, it is recommended to choose bright yellow and steady blue. This mashup is also a common technique.
5. Matching with the same tone, that is, colors with similar lightness and purity, eases the contrast effect of colors, broadens the range of tones, and makes the works seamless, bright and gorgeous but not tacky.
6. Return to natural color matching. The natural law is that warm colors are bright and cold colors are dim. We can make a contrast, combining the warm color system with low brightness and the cool color system with high brightness. European style is very common.
7. Contrast colors create visual impact, such as red flowers with black paper, white and red colors and so on.
8. Layered color matching. I introduced MoMo Wu's "Running for the Love Flower Box" recorded for us before, which adopted layered color matching and made a gradual effect.
9. Floating color matching, in which more than two colors appear repeatedly according to certain rules, which is uneven but neat and has tension, similar to the rainbow bouquets we have made.
There are many ways to match colors. Prepare a flower gift for customers, understand the needs of customers, and recommend color matching according to gender, age, occupation and scene. Each season's new products can also use color tools to express the season, city or countryside, give each product meaning and let the flowers have stories to tell.
In the next article, I will summarize the meanings expressed by different colors and color combinations. Welcome attention.
# There are flowers on the road