Wedding planning refers to the wedding tailored for guests. It covers various wedding forms or a combination of various wedding forms. It is a wedding tailored for the new couple according to their different hobbies, pursuits or demands. According to the interests and requirements of newlyweds, it can be carried out around one or two themes or two or three main points. In order to express these themes and key points, it is necessary to perfectly cooperate with various people, events, scenes and other elements such as venue layout style, lighting, music, props, emotional expression, stage program, host, and host words to perform a planned and expected wedding. If it is only a simple process combination plus venue layout and service items, it can only be said that the wedding service items are combined. A good wedding has a soul and can make all guests and friends * * *.
Wedding planning focuses on the wedding itself, and the venue layout focuses on the scene layout, which is greater than the venue layout. A good wedding, the venue layout is to serve the wedding, is to better express the elements of the wedding, just like the surrounding environment layout set by a movie to express the theme, the venue layout is to serve a good wedding. If a wedding focuses on the venue layout and ignores the wedding itself, the result is that more people pay attention to the venue layout rather than the feelings brought by the wedding itself. A good wedding should consider both and many other factors at the same time. Please refer to what wedding planning is for details.
In today's market economy, the "sweet career of two people" has long existed as an industry through commercial operation.
Since the establishment of the first wedding company in China in the early 1990s, the cake in the wedding market has grown bigger and bigger, which has affected the development of wedding photography, beauty salons, jewelry and gifts, tobacco and alcohol catering, transportation and tourism, household items and many other related industries. Statistics show that in recent years, there are about10,000 couples registered to get married every year in China, and the total annual consumption caused by marriage in China is as high as 350 billion yuan. By 20 10, the comprehensive consumption capacity of Chinese weddings will reach several hundred billion yuan, and the development prospect should not be underestimated.
It is precisely because there are so many people working on this land that this market seems to be inevitably on fire.
On Personality and Sales Planning
Just as people will go on to seek spiritual enjoyment after meeting material needs such as food and clothing. People treat weddings the same way. From planning their own wedding to asking someone to do it for them, from arranging wedding companies to making their own suggestions, newcomers are not satisfied with the same wedding form, but pursue unconventional and personalized weddings. Strange names such as underwater wedding, aerial wedding, running wedding and desert wedding frequently appear in people's sight.
In order to attract people's attention and attract more guests, many wedding companies have followed the trend of personalized weddings and designed various special weddings, including lively and festive folk sedan chair weddings, green weddings in beautiful resorts in the suburbs, or self-help weddings in European courtyards, and the whole family planting wedding commemorative trees in the suburbs ... There are also various new concepts that convey the message that the competition in the wedding market has changed from simple selling to selling planning.
Many wedding companies have seen this trend, however, few wedding companies really have professional planning ability. Mr. Luo Yunfeng, the president-level trainer of Jinyuliangyuan, told the author that the domestic wedding companies are uneven now. Many people are pretending to sell planning and talk about individuality, but the planned wedding is far-fetched, and some even make the couple laugh and cry. Mr. Luo also said that wedding planners are very common in Japan and the West. What they sell is the brand-new planning concept of the whole wedding. Through wonderful ceremony planning, the couple will become the stars on the ceremony stage. For example, he himself attended a wedding in Japan with the theme of "ocean", and even the utensils used for serving were shells. He had to admire the whimsy of the planner and left a deep impression on everyone who attended the wedding. Naturally, for newcomers, such a wedding must be unforgettable for life.
Now there are more and more wedding companies, and the services they can provide are similar. How to stand out? Only by software rather than hardware-planning, that is, thinking, can we win by surprise. Mr. Luo took his own wedding as an example. Now, there are not a few newcomers who are willing to spend tens of thousands or even hundreds of thousands of yuan on the wedding day. The key is to have good planning to impress them and make them spend a lot of money.
The wedding market has great potential.
Wang Qiyan, Ph.D. in economics, believes that the wedding economic market in China is promising. Wang Qiyan analyzed that wedding customs have existed since ancient times, but in the case of relatively low overall social and economic level, wedding behavior has not yet reached the level of forming an economic phenomenon. With the continuous improvement of economic level, wedding consumption has gradually become a mass consumption, thus becoming an economic phenomenon in the new era.
Wang Qiyan believes that wedding consumption is a kind of perceptual and expressive consumption, which has its own uniqueness. A few years ago, there was an idea in society that marriage should be simple, but from the perspective of social development, blindly saving may not be entirely desirable. Only through consumption can we promote production, so we should only discourage extravagant weddings, and we should recognize the wedding behavior within our affordability.
Under this healthy concept of wedding consumption, with the gradual improvement of people's living standards, the proportion of people's consumption in total consumption will gradually increase except for maintaining the necessary living expenses, which shows that the wedding market in China is promising. At present, the demand for wedding service in China is rising gradually, and the related service industry is in a booming stage. However, due to the short development time of this industry, the degree of specialization of industry services is still not perfect. The related wedding industry abroad has developed for a long time, in which relatively perfect rules have been formed through competition. I believe that with the expansion of domestic market demand, industry standards will be gradually formed, and the degree of refinement of wedding services will be further improved.
In short, the sweet gold mine is shining, depending on whether you can gain insight into the essence of the wedding economy through the ever-changing market appearance, seize business opportunities and make a big profit.
When talking about the wedding market, Mr. Fumin, a senior wedding host in Beijing, said with great interest: the successful bid for the Beijing Olympic Games has brought huge business opportunities to the development of the national economy. The global financial crisis triggered by the subprime mortgage crisis in the United States may turn into an economic crisis, which may slow down the post-Olympic economy, but it will not prevent the blowout of the wedding market from 2009 to 20 10, because the post-Olympic economy will inject vitality into the wedding market. According to statistics, there were 15646 couples in Beijing on August 8, 2008, and the number of daily registrations in many cities across the country was several times that of the past. China registered more than 365,438+00,000 people, the highest in the history of China.