Date of Report: March 28th, 2020

catalogue

I. Product overview 3

1. 1 Product Profile 3

1.2 product positioning 3

Second, the product analysis 4

2. 1 Basic functional structure Figure 4

2.2 Application Event Flow Chart 6

Three. User analysis 8

3. 1 user portrait 8

3.2 User Empathy Diagram 10

3.3 User Experience Diagram 1 1

Four. Summary 12

Product overview

Product introduction of 1. 1

"Hungry" is a local life platform founded in 2008, mainly engaged in online take-out, new retail, instant delivery, catering supply chain and other businesses. Entrepreneurship 10 year, hungry, with the mission of "all 30 minutes", we are committed to building a local life service platform with science and technology, promoting the digitalization process of the catering industry in China, and cultivating take-out into the third regular way of eating for China people after cooking and eating in class.

Meituan Takeaway is an online ordering platform under Meituan. Com, officially launched on June 20 1 13, and headquartered in Beijing.

The number of take-away users of Meituan reached 250 million, the number of cooperative merchants exceeded 2 million, and the number of active take-away riders exceeded 500,000, covering more than10.3 million cities, with daily orders of 2 1 10,000. ?

1.2 product positioning

Meituan take-out and hungry: At present, its main business is the food and beverage take-out platform, but now it is also entering the field of distribution in the same city, and also participating in the procurement of ingredients in the upstream of food and beverage. Judging from the pace of the two apps, his future is obviously not limited to food and beverage takeout, and it is likely to be a local living platform and instant delivery in the same city.

Second, product analysis

2. 1 Basic functional structure diagram

It can be seen that the above two apps have little difference in basic functional structure, mainly four-level columns, which are more convenient to use.

On the whole, because Meituan is a large-scale software, its Meituan take-out pays more attention to take-out, and when it is hungry, it begins to expand communication with other products.

From the perspective of page layout, hungry people pay more attention to the display of brand halls, and lack the category of take-away goods, so they need to enter the secondary interface for screening. The homepage of Meituan Takeaway provides popular restaurant classification and restaurant screening, with more effective information.

2.2 application event flow chart

Third, user analysis.

3. 1 user portrait

3. 1. 1

student

In most colleges and universities, students don't go to the canteen to eat because of surfing the Internet and playing games, but take-away has become a must-have APP for most college students' mobile phones because of the variety of food and convenient delivery. Therefore, students have become one of the main target groups of takeaway apps.

3. 1.2

the white-collar workers

Due to the fast pace of urban life, it is common for white-collar workers in the workplace to work overtime. They spend more time commuting to and from work and basically have no time to cook. Most of them solve the problem of eating by ordering takeout.

3.2 User empathy map

According to the analysis of users' empathy map, basically all users' basic demand for external sales is fast delivery, and the taste problem of food should belong to merchants rather than take-away platforms. Users require the order information to be open and transparent in the delivery process, which is convenient for users to know the on-site information of the order anytime and anywhere. At the same time, users also hope that riders can have a good service attitude.

3.3 User Experience Diagram

Fourth, summary.

Now that the social economy is developed and the pace of life is fast, the frequency of using takeaway apps in our lives is getting higher and higher. Takeaway APP, a new way, is poised to become the third way of eating after cooking and canteen.

At the same time, the takeaway APP also faces a series of problems. APP is just a platform that provides a way to buy. Only high-quality food and efficient delivery can retain users. Therefore, ensuring the quality of merchants, optimizing the distribution process and carrying out effective supervision are the foundation of the development of takeaway app.