Dove's original chocolate was changed into packaging. Dove's chocolate packaging is mainly based on the vivid product image on the packaging graphics. In order to give consumers a sense of trust and beauty. Dove chocolate still uses the classic brown packaging in chocolate industry, and different series of colors are arranged according to different products. In the above package, the main and auxiliary colors are pink, and the romantic pink creates a warm feeling. In font design, Dove Chocolate adopts a curve-based design method.