Ling Nabei is Disney's new IP image, a little pink fox. In the second half of last year, the pink fox launched by Disney became popular on social networks, which ignited the enthusiasm of a large number of fans after its listing. When it is on sale, some people are willing to wait in line for seven hours to buy it. On the second-hand platform, Ling Nabel's dolls were also "fired", and the dolls with the original price of 2 19 yuan were fired to a high price of 2,288 yuan. The market has also spawned peripheral businesses, such as "plastic surgery" for Jian Zhen and Lingnabel dolls.