The competition in stainless steel industry is becoming more and more fierce. Enterprises pay less attention to the market, and the quality of products and services is occasionally unqualified, which will cause immeasurable losses. Only in times of peace can we grasp the changes in the market; Only by striving to do better than competitors can we ensure the vitality of enterprises; Only by pursuing lofty goals can we inspire the fighting spirit of all employees.
To build a leading brand in China stainless steel industry, this goal not only clarifies the development direction of Singapore Airlines, but also shows the persistent spirit and self-confidence of Singapore Airlines people to strive for the first place in the industry. In order to achieve this goal, Singapore Airlines must put forward higher requirements for itself and do its best in all aspects of service, quality, efficiency and manpower management. Everyone in Singapore Airlines is duty-bound to shoulder this heavy responsibility, so the great cause of Singapore Airlines will be evergreen.
(A) "SIA SUS304" trademark interpretation
1. The word "Xin" is composed of three "golds", with a three-dimensional shape, which represents the cornerstone that the company has worked hard for many years and also implies that the company is based on the metal industry; On the other hand, it represents the spirit of "three golds", namely "gold" based on honesty and quality and "gold" based on customer first; And "Hang", that is, the situation of sailing and braving the wind and waves in the LOGO, represents the enterprising spirit of "Singapore Airlines" in the fierce market competition.
2. The color of the logo is blue, and the two sails symmetrically combined on the left and right symbolize a V-shape that aims at success and goes hand in hand with customers, representing the concept of success, win-win with customers and ultimate success;
3. The combination of12 stainless steel plates, like a pair of strong wings of Dapeng, forms the trend of spreading its wings and taking off, which means that "Singapore Airlines" stands out in the stainless steel field and creates a platinum quality and magnificent stainless steel navigation mark;
(2) Interpretation of the trademark of "Xinlu 20 1 Cai Zheng"
1. Red, as the basic color of a trademark, embodies a warm, generous and enterprising corporate image;
2. The word "Xin" is composed of three "golds", and the font is solid, which represents the cornerstone that the company has worked hard for many years and also implies that the company is based on the metal industry; On the other hand, together with the brother brand "Singapore Airlines", it continues the "three golds" spirit of the enterprise, that is, honesty and quality are the foundation and customers are the highest. "Heron" is the mirror image of the egret flying with its head up in the morning light on the lake.
3. The background of the pattern is the morning glow on the lake, which means that the customer gives the company a halo and the customer is the giver of the company's honor. It means that without the recognition and strong support of customers, the company will have no bright future, and even if the egret takes off, it will eventually lose its direction.
4. The overall meaning of the trademark: adhering to the spirit of "three golds", the enthusiastic "new land" holds its head high and spreads its wings in the morning light of the lake! Join hands with customers to create a wonderful life in the stainless steel industry, adding icing on the cake to the grand plan of modernization of the motherland.
(3) "Respect brightness"
Singapore Airlines brand, high-grade stainless steel pipe, registered trademark, famous products.
(4) Tonglian stainless steel 20 1 tube
Singapore Airlines brand, high-quality stainless steel pipe, registered trademark, preferred product in construction engineering.
(5) Calendering of Lu Jin stainless steel.
Formerly known as "Lu Jin Stainless Steel", a brand of Singapore Airlines, is a high-quality stainless steel calendered plate product.