In order to ensure the high quality and level of activities, we need to make an activity plan in advance, and a good activity plan will definitely pay attention to the participation and interaction of the audience. So how should the activity plan be formulated properly? The following is the theme planning scheme (selected 5 articles) of the Lantern Festival in shopping malls that I collected for you. Welcome everyone to learn from and refer to. I hope it helps you.
Shopping Mall Lantern Festival Theme Planning Scheme 1 Lantern Festival is a traditional festival with China characteristics in China. On this day, watching the Lantern Festival, solve riddles on the lanterns, the Lantern Festival has lasted for thousands of years. In addition, because our country pays more and more attention to traditional festivals, it pays more and more attention. If you go to the supermarket on this day, you will find all kinds of riddles hanging in the supermarket. If you guess correctly, you can get a nice little gift at the supermarket service desk. This is the most common promotion activity of Shang Chao Lantern Festival.
Activity theme:
In the Year of the Tiger, the spring breeze is proud, and lanterns are decorated to attract people's attention.
Activity time:
20xx year 1 month 1 1 day to 15 day.
Campaign slogan:
Deep affection for the Lantern Festival (when we meet at the Lantern Festival, the beauty of the Lantern Festival is * * *, red lanterns are hung high, and the sky over the Lantern Festival is booming)
Activity section analysis:
Lantern Festival is a traditional festival in China. Traditional activities include eating glutinous rice balls, watching lanterns and solve riddles on the lanterns, which contain the connotations of reunion, sweetness, auspiciousness and happiness. Therefore, businesses can focus on promoting food and commodities related to the Lantern Festival. At the same time, traditional activities, such as fireworks, dragon dancing, hanging red lanterns and crossword puzzles, are also used to increase the fun and create an active atmosphere for the Lantern Festival.
As soon as the Spring Festival is over, Spring Festival clothes will be on the market. For students, the new semester will also begin. Therefore, the Lantern Festival promotion can also focus on clothing and school supplies.
Activity content:
First, the Lantern Festival reunion, a delicious jiaozi joint exhibition.
1. Set up a special counter for dumplings, including dumplings of various brands, such as Longfeng dumplings series, Missing dumplings series, Sanquanling series and Youkang series. There are eight-treasure nuts, black sesame seeds, peanut paste, rose bean paste, hawthorn, five kernels, peanut sesame seeds, sugar-free, halal, rice wine and so on.
2. The supermarket is full of shopping in 88 yuan, giving away a bag of glutinous rice balls or a small lantern, which is worth about 5 yuan.
Second, Yuanxiao Snack Street
There is a snack street in front of the supermarket in the big shopping mall, with about ten stalls, including glutinous rice balls, sugar-coated haws and stinky tofu, fried sausages and mutton skewers. , and made on the spot. If you buy more than 100 yuan, you can get a snack coupon worth 10 yuan, and if you buy more than 50%, you can get a supermarket receipt.
Activity description:
1. In addition to shopping, watching lights and having fun, eating and drinking are also indispensable for the Lantern Festival. It must be a great temptation for customers to have some delicious snacks after shopping.
2. Set up a service office on site. Customers can get a snack coupon from the service office with the shopping receipt, and customers can buy snacks from the booth with the snack coupon.
3. Snack coupons can't be exchanged for cash, and there is no change.
4, snack production must pay attention to hygiene, take certain measures to avoid the influence of oil smoke pollution and dust, and at the same time prevent the influence of natural wind and rain.
5. Snack stand setting: In addition to moving some existing snacks to the site, you can also invite some famous local snack bars to make and sell on the site.
6. In addition to spending with snack coupons, customers can also buy with cash, and the price of snacks must be clearly marked on the spot so that customers can see at a glance.
Three, its moments of beauty * * * reward, Yuanxiao Garden Qi Le (dream)
Open up the Lantern Festival amusement area, set up grape racks, hang various lanterns and install various puzzles. Whether shopping or not, you can participate in the puzzle. If you guess correctly, there will be a prize, which is a beautiful gift or a shopping voucher. This value is determined according to the difficulty of each problem. Prizes can be directly marked on lanterns. Generally, the prize value is below 10 yuan.
At the same time, rings and some folk acrobatic performances can be added in the amusement area.
Ferrule: You can join the ferrule once, ten times at a time, and you can take away the contents if you are caught. The items in the circle are visited according to their value. The total value of goods can be determined according to the full quota. The higher the full amount, the higher the gift value. Generally speaking, the value of commodities should not be too high, one is to prevent high-value commodities from being damaged, and the other is to reduce the full quota and increase the number of tourists. Customers can also pay for the ferrule themselves.
Folk acrobatic performances: Invite some folk groups to perform acrobatic performances such as dragon dancing and monkey playing to increase the lively atmosphere of the Lantern Festival.
Note: the garden layout must be exquisite, and attention should be paid to maintaining order at the event site. The beginning and end of garden activities can be sounded with firecrackers.
Theme planning scheme of Lantern Festival in shopping malls II. Foreword:
Lantern Festival is a traditional festival with China characteristics in China. On this day, watching the Lantern Festival, solve riddles on the lanterns, the Lantern Festival has lasted for thousands of years. In addition, because our country pays more and more attention to traditional festivals, it pays more and more attention. If you go shopping on this day, you will find all kinds of riddles hanging in the mall. If you guess correctly, you can get a nice little gift at the service desk of the mall. This is the most common promotion activity of Shang Chao Lantern Festival.
Second, the theme of the event:
Decorate with lanterns and make fun of Lantern Festival.
Third, the activity time:
20xx year 1 month 1 1 day to 15 day.
Four. Activities:
Activity 1: On the fifteenth day of the first month in solve riddles on the lanterns.
During the activity, riddles will be hung on all floors of the mall, and every customer can participate in this solve riddles on the lanterns activity. Anyone who guesses can get a related gift from the main service desk.
Activity 2: Eat dumplings.
During the activity, anyone who buys soup full of 20 yuan can send a small couplet with the word "Fu" written on it. The more you eat, the more "Fu" you will have.
Activity 3: After the Lantern Festival, draw a "Lantern Festival ticket"
During the activity, anyone who has shopped all over 60 yuan in this shopping mall or shopping mall can exchange a "Lantern Festival ticket" and one in jiaozi at the service desk with the receipt. Over 120 yuan, you can get two Yuanxiao coupons, a convertible dumpling and a pistachio, and so on, and get different gifts.
Activity 4: Make Yuanxiao, wrap jiaozi, and see who is the most reunited.
During the activity, a Bao jiaozi competition will be held. Before the event, DM will be distributed among customers. Anyone who is interested can participate, and the registration conditions are not limited. In addition, managers of major shopping malls or other celebrities will be invited as judges to judge and set corresponding awards. The first prize can send the whole family a two-day tour in the province, the second prize can send a set of family art photos, the third prize can send a table of reunion dinner, and the encouragement prize can send a beautiful gift.
Theme planning scheme of Lantern Festival activities in shopping malls 3 This year's Lantern Festival and Valentine's Day are relatively concentrated. In order to seize the holiday business opportunities and create better sales performance, we will establish a new century image of "all goods, excellent quality and good service" through the form of "Lantern Festival riddles" and organize commodity promotion activities.
I. Theme of the event:
Lantern Festival in the New Century
Second, the activity time:
20xx x month x day (13th day of the first month)-12 February (15th day of the first month)
Three. Programme of activities:
The new century is booming and the Lantern Festival is lively.
Activity 1: Celebrate the reunion and eat delicious jiaozi.
Set up Yuanxiao Food Street in shopping malls to highlight the traditional cultural atmosphere and the characteristics of complete varieties and excellent quality of glutinous rice balls in the new century, and launch various special glutinous rice balls and gift boxes to guide customers to send glutinous rice balls on holidays, promote some special glutinous rice balls and boost sales.
Activity 2: Celebrate reunion and eat Yuanxiao, solve riddles on the lanterns.
Crossword puzzle play areas are set up on all floors. Customers in the new century can participate in guessing whether they are shopping or not. Anyone who guesses will get a prize. Customers who guess the answer please go to the main service desk to check the card according to the number and get the prize.
Rules of the game and methods of awarding prizes
1, the answer must be posted on the riddle.
2, according to the certificate number to confirm the rear can receive. Each person is limited to three times a day.
3. With valid documents (ID card, student ID card, driver's license, etc.). ) Register before receiving.
Activity 3: Celebrate the reunion, eat Yuanxiao, open the door and give out red envelopes.
During the activity, 100 customers will be distributed free of charge before entering the store every day. There is a free "Lantern Festival Voucher" in the red envelope. Customers can get the Lantern Festival at the service desk with the Lantern Festival Voucher in the red envelope and the shopping vouchers above 20 yuan.
Activity 4: Celebrate reunion, eat Yuanxiao, shop at a discount and give gifts.
Give 100 yuan after 92% discount on normal products (shopping mall products 100 yuan, cosmetics after 97% discount 100 yuan), and give 2 packages in 200 yuan. Receipts can be accumulated on the same day, buy more and send more, and so on. (Membership cards can be scored)
(Gold, alcohol, tobacco, mobile phones, goods with special prices and reduced prices are not allowed to participate, and down jackets are not allowed to participate at a discount of 8.8%. )
Fourth, the store layout:
A. In-store:
1, the regional layout makes the store visual, distinctive and attractive to customers.
2. Replace the decoration materials in the store to increase the freshness of customers to our store and continuously enhance the corporate image.
3. Make a batch of warm shopping tips to create a good shopping atmosphere and increase customer confidence.
4. Promote theme promotion activities in important positions.
5. Shopping malls scroll promotional activities and special information.
6. Change the stairs to the slogan of Lantern Festival, "New Century glutinous rice balls are especially sweet" or "Red lanterns are hung high and Lantern Festival is full of joy". The Lantern Festival food street in the shopping mall is decorated with the shape of Lantern Festival made of KT board.
7. The corridor in the non-staple food area of the shopping mall is painted with rose background color and paved with the ground to create a festive atmosphere in the bustling shopping mall. (Lantern Festival, Valentine's Day * * *) Paint and decorate the entrance and exit floors of the shopping mall.
8. Do riddles, and all decorations should be put in place on the twelfth day of the first month (before the event).
9. The Lantern Festival in shopping malls should be considered together with the decoration of Valentine's Day and decorated together with * * *.
B, outside the mall:
1. Make a photo page at the entrance of the mall to promote the theme promotion activities.
2. Decorate the entrance column and place rainbow doors outside the door to increase the festive atmosphere.
Theme planning scheme of Lantern Festival in shopping malls 4. Lantern Festival is a traditional festival with China characteristics in China. On this day, watching the Lantern Festival, solve riddles on the lanterns and Yuanxiao have lasted for thousands of years until today. In addition, China pays more and more attention to traditional festivals. If you go to the supermarket on this day, you will find all kinds of puzzles hanging on the decorations in the supermarket. If the answer is correct, you can go to the supermarket service desk as a gift. This is the most common commercial promotion during the Lantern Festival.
I. Theme of the event:
XX's decorations are used to make dumplings.
Second, the activity time:
202 1 February x day
Third, the content:
Activity 1: guess the lantern riddle of XX days.
During the activity, riddles are hung on every floor of this market or supermarket, and every customer can participate in this guessing game. If you guess the front desk, you can get related gifts.
Activity 2: Eating glutinous rice balls is almost a love story.
During the activity, anyone who buys soup and drinks 20 yuan can send a picture with the letter "F". The more they eat, the more blessed they are.
Activity 3: A "Lantern Festival Ticket" for jiaozi cigarettes.
During the election campaign, anyone who buys 60 yuan in shopping malls or supermarkets can exchange a small ticket service desk for a jiaozi at the "Lantern Festival Voucher". 1People above 20 yuan can pay attention to two things of Yuanxiao, namely, convertible glutinous rice balls and a piece of happiness, and so on, and can realize different gifts.
Activity 4: Bao jiaozi, Bao jiaozi, the latter is the most reunion.
During the festival, the Abao Jiaozi Competition will be held and publicized in XX. Anyone who is interested can participate. Any application conditions, in addition to inviting major market managers or other well-known figures as judges, to compare and set up corresponding awards. The first one can send a two-day trip to the family, and the second family art will be used as a prize, and the family will gather at the dinner table. The consolation prize will be presented as a beautiful gift.
Four. Activity-based cost: omitted
Theme planning scheme of Lantern Festival in shopping malls 5 I. Time of the event:
20xx February 10-20
Second, the activity content:
1, shopping for jiaozi:
From February 26th to 28th, one-time shopping in 68 yuan (Juxian, 58 yuan and Junan stores) presented 1 bag (500g) of Miss Tangyuan in 5 yuan. Only two bags are sent for a single receipt, and 200 bags are sent every day while stocks last.
2. Guess the activities of lantern fans:
In February 16-2 1, fans will be hung in the store. If you guess correctly, you will get a beautiful gift worth 3 yuan. Prepare 200 fans every day until you finish guessing.
3. School gas station:
During the Lantern Festival, the time for students to start school is just around the corner, and all kinds of school supplies, daily necessities, bags, sporting goods and other shocking price promotions. Student clothing, casual clothing and other winter clothing promotion.
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