"Double Eleven" refers to the annual165438+1October 1 1, which is also called Singles' Day because of its special date. Large e-commerce websites generally use this day to carry out some large-scale discount activities, so do you want to know what activities are planned for the Double Eleven? The following is the planning scheme and copywriting encyclopedia of the Double Eleven event I brought to you _2020. I hope you like it.

Double Eleven Activity Plan Part I

I. Introduction

1, single gift

Give gifts on holidays! This kind of hype is in line with public opinion, especially in this once-in-a-century festival, whether it is a lucky stick or not, everyone wants to give themselves a special gift to commemorate or pay homage to this very special moment. Give yourself a gift, and of course, be stimulated by your friends to give you a gift. Singles Day is a lonely festival. Does it feel a little warm for friends to take this opportunity to give gifts?

2. 1 1 yuan snapped up.

1 1 yuan snapped up? This is what JD.COM Shopping Center is doing recently. Is it very creative? Of course, if you want to do a good job in the promotion of bonzi, you must first calculate the cost, small profits but quick turnover, and take this opportunity to make a good reputation and pave the way for future business! 1 1 yuan, which is really not very expensive. Everyone will be willing to pay a small price to buy a long-cherished Dongdong on such a day, so your product should have attractive and affordable advantages!

3. Price reduction promotion

Price reduction promotion will always be the constant theme of holiday promotion! Price reduction, clever price reduction, let consumers feel real benefits, so that you can sell and make big money! If the price reduction is improper, it will easily have a negative impact on consumers, which is the key to your future business success!

4. Send a mascot on Singles' Day, wishing the bachelors to get naked as soon as possible.

Every bachelor doesn't want to be single! So the mascot will be regarded as the top grade, of course? Courtesy of entering the store? Sending personalized mascots on Singles Day will attract a large number of consumers into the store. With more people, business will naturally be good. Of course, you can also give any level of Singles Day mascots when consumers spend more than RMB.

Second, the background of the incident

On the eve of the event, merchants can participate in activities such as gold panning and bargain hunting. Increase your brand exposure and brand awareness, thus paving the way for sales in the event. ? It means the annual165438+1October 1 1 day, which is also called Singles' Day because of its special date. Taobao Mall used this day to carry out some large-scale discount promotions to increase the sales quota. 165438+1October1/around 2020, many merchants launched a 50% discount promotion on Taobao, many people snapped it up collectively, and many well-known brands participated. Single-day turnover reached hundreds of millions.

Three. Activity time and activity goods

Activity time:165438+1October 7 to165438+1October 13 Mode of activity:

1, gold coin panning: gold coin panning activity selection 10 product (family support) is cost-effective; Choose three products (family support) for gold coin panning activities with high cost performance.

Family product A, original price _ _ _ _, gold rush price _+100 gold rush price, 500 copies, 5-7 discount, with some small gifts, such as gift cups, environmental protection bags and mouse pads.

2. Activity time: 20 _ _. 1.11in the early morning1from 00: 00 to 24: 00.

Slogan: 50% off the audience!

IV. Purpose of the activity

Because? The exhibition space of the main venue of the event is limited, and our flagship store has only been opened for more than 1 month, and it has not been supported by the exhibition space of Taobao Mall. However, we can take advantage of this high-flow and high-turnover opportunity to launch corresponding activities in the store and share a piece of this crazy online shopping.

Verb (short for verb) shop activity

1, like to send coupons.

2. Collect red envelopes or gold coins.

Step 3 pay attention to good gifts

Activity rules of intransitive verbs

(1) Vouchers can only be used to buy original price goods.

(2) Do not participate in activities when gathering cost-effective goods.

Seven. Activity promotion

1, through train drainage

2. Store activity notice

3, baby description matters needing attention

4, gang community publicity

5. Preview of Want Want Signature Activity

6. Taobao Alliance

Eight. Activity follow-up (teamwork)

Artist: Make a statement on the time of refund processing, order information modification, delivery express and time, and put it on the home page and product details page. Themes for the home page, as well as advertising pictures.

Customer service: pre-sales _ name+after-sales _ name+customer review _ name (responsible for order review and printing) to ensure computer configuration; Give a quick reply and explain the details of the activity. Modify the prices of some commodities.

Network: View the promotion software settings. Shortcut phrases and automatic reply (prepare in advance, including promotion, and use as little as possible) Warehouse: the shipper prepares the goods in advance and contacts the courier company to prepare! Ensure accurate inventory and avoid shortage. Prepare printer and related materials and packaging materials.

Prepare an appropriate proportion of goods for packaging in advance, and pile them separately during the activity, so as to ensure the smooth communication between the customer service side, the billing party and the warehouse, and ensure the smooth solution of the problem of order information modification during the sales process. Copywriting: advertising slogan for refining activities. Promotion: delete the discounts set by supporting price reduction and third-party discount software, and do a good job in replying to the web pages about Taifeng Home Textiles and promoting shop activities.

Nine. Inventory preparation

(1) Identify active online products. All main products should account for 50%-60% of the total inventory. All products should be in 1 1. 1 1 must all be put into storage within one week, and the store inventory should be completed according to the actual 90%-95%. If you need to give gifts such as environmental protection bags and mouse pads, you should also stock them.

(2) According to the expected sales scale, prepare the inventory of the main sales commodities of the double 1 1 promotion activities in advance. Before the event, we must determine the emergency replenishment mechanism with the corresponding supply channels, determine the supply capacity of the supply channels, and establish emergency communication methods to ensure that the goods can be replenished quickly or removed from the shelves in time under the condition of insufficient inventory.

(3) Check the barcode management system of goods to ensure that all delivered goods have barcodes, which is convenient for scanning barcodes with a scanning gun to check the accuracy of delivery and improve speed and efficiency.

(4) Be sure to store or promote the inventory of related products in the whole warehouse 2-3 days before the double 1 1 activity, make clear the inventory scale, and input the real inventory data of 100% into ops.

X. Personnel preparation

(1) If the possible double 1 1 orders skyrocket and temporary part-time employees need to be recruited, the work arrangement plan of part-time employees should be made in advance, and the corresponding training work should be done well. The packaging link should be well done, and the relevant details of packaging veneer sheets should be trained in advance, and the staff should be trained in advance.

(2) To provide all employees, especially those in the relevant departments of order processing, with perfect training in the operation of online store housekeeper system.

(3) Formulate emergency plans for temporary dispatch, training and work of employees between departments, and make relevant arrangements for employees' duty and vacation during the promotion activities. Calculate the number of people in each position according to the flow.

(4) The materials shall be calculated according to the possible flow and the number of packages.

XI。 material preparation

(1) Preparation of packaging materials: ensure the inventory of all kinds of packaging bags and boxes involved in promotional activities, and preliminarily sort out some specific packaging in advance, as long as the goods are put in. You can also pack the goods directly in advance, and just mail the documents directly after making the express bill.

(2) Paper storage for express delivery and invoices, printer debugging and preparation of printing consumables (ribbons and ink cartridges). In order to improve the printing speed, it is not recommended to use ordinary needle printers to print invoices during the double 1 1 promotion activities, but to use laser printers or thermal label printers to print invoices. For businesses that need to print distribution summary tables or sub-distribution summary tables, they must prepare high-speed inkjet or laser printers and their consumables.

(3) The requirements put forward in this activity are more about the service to the merchants, especially the delivery link, which requires all customers in Beijing, Shanghai, Guangzhou, Shenzhen and Hangzhou to deliver it first within 2 days. Therefore, it is suggested that there should be obvious text marks or color marks on the packaging or face sheet. Used for quick sorting.

Double Eleven Activity Plan Part II

I. Background of the event

"kloc-0/65438+10 month1kloc-0/every year, which is also called Singles' Day because of its special date. And large-scale e-commerce websites will generally use this day to carry out some large-scale discount promotions to increase the sales quota. Around 20__ _ 165438+ 10/month, China's Internet-scale commercial activities took place: on Taobao, many merchants launched a 50% discount, and 201million people snapped it up collectively.1. The daily turnover is 9. 3.6 billion!

Second, the activity time

165438+ 10 months or so 1 1

Third, the venue.

Chen Rui health examination center Taobao branch

Fourth, the theme of the event

""easy to grab 50% off, health is not discounted.

Verb (abbreviation of verb) activity content

First, product promotion

1, minus 20 for a single stroke of more than 400, or extra special physical examination (three items of liver function, four items of serum protein, total cholesterol (TC), triglyceride (TG), high-density lipoprotein cholesterol (HDL-C) and low-density lipoprotein cholesterol (LDL-C)).

2, single over 600 Li minus 30 or send a special physical examination.

3, a single full 800 Li minus 40 or send a special physical examination.

4, a single full 1000 set over 50 or send a special physical examination.

5. The whole package will include a piece of calcium-supplementing and bone-strengthening powder for middle-aged and elderly people from 25 yuan and 50 yuan.

B, good reputation

5 stars+favorable feedback after filming, according to the package amount, for example, within 300, 300-399 10 yuan, 400-499 15 yuan, above 500-599, 20 yuan, above 600-699, 30 yuan, above 800-799.

Popularization of intransitive verbs

I. Internal promotion

On the homepage of the online shop, the movable package is marked prominently, and the whole package is added with the South Coast eel calcium calcium middle-aged and old-aged calcium-supplementing and bone-strengthening powder from 25 yuan to 50 yuan. This page contains a detailed introduction of this activity and a package link. Be sure to indicate the original price and discount price in the package price, and this page should be placed on the front page.

B. External promotion

_ _ All the promotion staff of the Network Operation Department will assign tasks to promote the products on the surrounding websites. Promotion time is divided into pre-promotion and post-promotion.

Double Eleven Activity Plan Part III

Mobile phones have become a necessity for people and a competitive force in the communication market. So how do you promote your mobile phone brand? Next, let's take a look at some mobile phone promotion programs and activities.

Mobile phone promotion means directly affect the quality of mobile phone promotion activities and people's attention to mobile phone promotion activities. Therefore, how to choose the appropriate means of mobile phone promotion has become the most important thing for businesses before mobile phone promotion activities.

1, price reduction is also the most common promotion method, and it is also a measure of promotion strength, which can effectively attract customers' attention and improve their spending power. Price reduction is the most realistic way for consumers to make profits. But we must master the frequency and range of price reduction, otherwise, on the one hand, it will shorten the profit period of products, on the other hand, excessive price reduction will also make consumers feel? Not practical? Consumers who bought it will feel heartbroken and come back to find it? Price difference? What do consumers who hold money for purchase think? I'm sure I'll fall back after falling so much? On the concept of purchase doubt.

2. Give gifts or draw prizes. When you buy a product, you can give away items, participate in the lucky draw organized by the manufacturer and win prizes.

3. The special price machine is to reduce the price of some products to a very low level, and sell them below the cost price or slightly above the cost price, which plays a role in attracting customers and bringing popularity. Special machines are limited, which is the difference between special machines and price reduction. There are three main functions of the special price machine: one is to promote popularity, the other is to help clean up inventory, and the third is to help dealers complete sales and sales. The special price machine is sold at a low profit, sometimes even at a loss, so it should be used reasonably, otherwise it will cause price confusion and affect the overall sales. In order to disrupt the competitive market, some dealers choose the best-selling products of advanced competitive brands, and then sell them at special prices, disrupting the market prices of their opponents and profiting from them.

4. Exhibition is a way to hold product exhibition activities and promote sales. The exhibition should fully match the theme of promotional activities, be innovative, and make a scientific forecast of the market. At the same time, the exhibition covers a wide range, so it is necessary to contact the sales field in advance and make preparations, otherwise it will waste materials and the promotion effect will be greatly reduced.

5. personnel promotion. Use the initiative of promoters to promote sales, and improve the enthusiasm of promoters with high commission.

Of course, there are many kinds of promotional activities, and as long as you do it with your heart, you will do it well. Want to know more about mobile phone promotion scheme, you may wish to send a task on Yipin Witkey, so that more people can help you find the promotion scheme that suits you best.