According to your industry analysis:
So we must first investigate the market, which is divided into two aspects: customers and competitors. Customer: I know who will hold the wedding and who will pay the bill. Master their consumption mentality (you can check relevant market questionnaires online). Opponents: Investigate the operation of similar weddings in the market (why business is good and what are the disadvantages of poor business) and make a comprehensive analysis.
Target group, there is nothing to say, according to market research:
Including local living standards, price standards, consumption capacity, current characteristics (according to market changes), at least six sets of programs (price classification) have been set, and the target principle is value for money, exceeding customers' target wishes and reflecting your professionalism. Think what customers can't think of.
Next is advertising promotion. When you have something with your own characteristics, you should use all available resources to promote it (in line with the principle of saving money, I recommend the internet, leaflets and POP). In fact, word of mouth is the best form of advertising, the main purpose is to locate your corporate image.
Market maintenance is the most important thing, and it is also the magic weapon for your small business to win. Get in touch with your customers, make friends with them, and do their wedding well. Remember that every ceremony is your best advertising time, and it is also the word-of-mouth accumulation I mentioned above, which is more intuitive than any advertising form (you can give your client an X frame of a wedding photo at the ceremony, because it says XX wedding congratulations phone number: XXXXXX).
In fact, the quality of business lies not in your strength, but in whether you are diligent or not. You plan every beautiful wedding as your brother's wedding, and I think you will succeed soon.
I'll give you another trick. If you want to fight the Red Sea, you must make something distinctive. Don't bargain with others, so you will always be a loser.
That's all I have to say (treat today). How much you can read depends on yourself ~
I wish you success ~