The word businessman is mainly used to manage the departments or institutions of businessmen, and the businessmen under its jurisdiction are called businessmen.

Businessmen refer to individuals and various organizations engaged in commercial activities (production and management of related goods).

"Businessman" refers to a businessman who has an actual business place; Such as knowledge marketing, network marketing, green marketing, personalized marketing, innovative marketing, integrated marketing, consumer alliance marketing, chain operation channel marketing, big marketing, green marketing, entertainment marketing and other marketing businesses.

Merchants are mainly divided into the following categories: knowledge marketing refers to spreading new science and technology to the public and its influence on people's lives. Through popular science propaganda, let consumers know not only what it is, but also why it is, re-establish new product concepts, and then let consumers sprout demand for new products, so as to broaden the market. With the advent of the era of knowledge economy, knowledge has become the capital of economic development, and the accumulation and innovation of knowledge has become the main power source to promote economic growth.

Therefore, as an enterprise, while engaging in scientific research and development, we should think about the promotion of knowledge, so as to minimize the market risk of successful development of a new product, and to do this, we must operate knowledge marketing.