Jewelry showcase
and
bijouterie
And other exhibits can generally play a complementary role; In addition, the counters and decorations in the store are simpler to create a variety of different atmospheres and seize it.
Potential customers
Heart.
However, the jewelry showcase in the window also has its own specific decoration and settlement standards.
Do you know
? The window faces a wider and more diverse group, which is generally closely combined with elements such as seasons, festivals, celebrations and new product introductions. , thus playing the role of promoting seasons and festivals. This seasonal and festive method conforms to the psychological characteristics of customers' purchase and is excellent for expanding sales and tapping potential customers.
If you really want to give full play to the promotion and display role of the window, you should first understand the diversity of the decoration and settlement of its jewelry display cabinets, mainly in the following categories:
1, specific window and showcase settlement: it is to introduce certain jewelry and other commodities in a window with different artistic forms and treatment methods, for example, a single jewelry specific display and a jewelry model specific display.
2. General window and showcase setting: it is to arrange many unrelated jewels in a window to form a complete one.
window advertisement
. Due to the huge differences between products, this kind of window installation must be carefully designed, otherwise it will give people a kind of "
Assorted porridge
"feeling. Some of them can be divided into horizontal window settlement, vertical window settlement and unit window settlement, which should be determined according to their own window size and jewelry characteristics to be displayed.
3. Theme window display: based on the title of an advertiser, organize different types of goods to display around a specific jewelry and other exhibits, and convey a theme of appeal to the media. It can also be divided into: festival decoration-a festival window topic with the theme of celebrating a festival; Activity decoration-taking an activity in society as the theme, it will be related to
Combined commodity
Climb up the window; Scene decoration-according to the use of goods, a variety of related goods are set as specific scenes in the window to induce customers' buying behavior. Jewelry display design
4, systematic window and showcase settlement: mainly for large and medium-sized shopping malls, because large and medium-sized
Diansi
The window area is large, which can be arranged separately in a window according to the types, functions, materials and uses of goods.
5. Seasonal window display: According to the change of seasons, seasonal goods will be displayed together, such as late winter and early spring.
Knitted sweater
Trench trench coat display in late spring and early summer
Summer clothes
Show sandals and straw hats. This method conforms to the psychological characteristics of customers' seasonal purchase and is used to expand sales. However, seasonal decorations must be put out in advance one month before the arrival of the season and introduced to customers, so as to play the role of seasonal promotion.
The window of a jewelry store is not only a part of the overall decoration of the facade, but also the first exhibition hall for jewelry and so on. It is a general advertising art form that takes the goods sold in our store as the main body, skillfully uses the scenery and props, sets off the decoration of the scenery, and matches with appropriate lighting, colors and text descriptions to introduce and publicize the goods.