Association members refer to enterprises and institutions that join the association and pay membership fees. These units can obtain the latest information and market trends of related industries by becoming members of the association, participate in industry forums and exhibitions, and enjoy preferential services provided by the association and other members. At the same time, the association will provide better service and communication platform for its members through their feedback and suggestions. Therefore, as a member of the association, it is worthy of enterprise's attention to benefit from enjoying industry resources and expanding business contacts.

For the association, the quantity and quality of its members are directly related to its influence and strength. Therefore, the association usually invites units with industry qualifications, certain scale and development potential to become members of the association. In addition, the association also divides members into different grades, and determines the membership grades according to the payment, the number and effect of participating in activities, the cooperation with the association and other indicators, and provides corresponding services and concessions to provide members with more cost-effective solutions.

Joining the association will also help to enhance the industry reputation and brand value of the enterprise. With the intensification of market competition and the increasing demand of consumers for corporate social responsibility, enterprises need broader and more unique social relations to enhance their influence and brand image in the industry. Joining the association, participating in the activities of the association or cooperation among other members can bring more exposure and business opportunities to enterprises and enhance their visibility and reputation in the industry. Therefore, the association membership of enterprises is also a very meaningful action.