Many photo studios will develop and display their works. How to organize the performance? The following is what I brought, welcome to read!

Show the concept

1, the concept of the show-the show is a way to actively show the product and corporate image to customers, which is different from the traditional advertising in that it is closer to customers, more convincing and attractive, but has the disadvantages of risk and more false colors.

2. Classification of exhibition halls —— Exhibition halls can be divided into dynamic exhibition halls and static exhibition halls, and the exhibition environment can be divided into in-store exhibition halls and outreach exhibition halls. You can also subdivide the show with different display methods into makeup show, new wedding dress show, wedding supplies Expo show, talent show, body painting show, candlelight dress selection show, historical and cultural antique show, fairy tale show, star meeting show and so on.

3. The purpose of the program is to attract customers' attention through live performances or special sensory effects, so as to achieve the purpose of corporate image promotion; Attract customers' consumption through new products or new offers, so as to achieve the purpose of rapidly improving operating profit in a short period of time; Through the shock and influence of activities, the purpose of deterring local industries is achieved; Through good organization and coordination and effective incentives, the purpose of improving enterprise morale in stages can be achieved; Through the final actual combat results and experience summary, we can test our own strength and explore internal defects.

4. The metaphor of the program.

A, the program is like a "battlefield": everyone who participates in the war should concentrate and actively invest, and if something goes wrong, it will lead to a "survival crisis". Speed is as important as courage.

B, exhibition venues such as "casinos": chips are always put into gambling before the results appear, so the rate of return on capital investment cannot be accurately judged. When the situation is unfavorable, don't put all your eggs in one basket or get cold feet. You should change the rules of the game and continue to play with the preset remedies.

C, the program is like "Love Field": Since loyal people have abandoned you, you should adjust your mentality, be brave enough to face and quickly devote yourself to your next love world, be tough and confident, and choose opportunities to fight again.

D, the show, such as "examination room": it allows business operators to get real comprehensive evaluation transcripts. After seeing this true answer sheet, the boss will no longer "feel inferior" easily, nor dare to "be proud" casually.

E. Showplaces such as "Bath": Enterprises that are too mysterious in customers' minds can bravely expose "privacy" in the bath, so that customers can observe and understand the enterprise from a brand-new perspective and remember it deeply.

F, Xiuru "playground": It can make you relax for a long time in market games and let employees really experience the happiness of work.

Pre-war preparation

1. Event theme: The choice of theme should be based on a practical business purpose, usually considered in parallel with profit and image promotion.

2. Activity time: If there is enough preparation time, try to arrange it at the time with the largest number of participants.

3. Location: Places with dense business districts or large crowds on foot are preferred.

4. Activity content: Give customers a credible preferential measure and give them a reason to spend impulsively.

5. Main hedging: Based on the average consumption in the previous period, set the main hedging price within the upward or downward adjustment range of no more than 15%, and the hedging content should be rich.

6. Conceivable benefits: Preferential measures should not be too complicated, but there must be tangible benefits that cannot be obtained during non-activities.

7. Gifts: The more gifts, the better. The choice direction is to highlight practicality and freshness, and the cost factor should also be considered. Gifts are preferably non-studio products.

8. Publicity channels: ordinary media should be combined with temporary publicity media generated in the exhibition environment to achieve regional coverage.

9. Manpower deployment: arrange as many employees as possible to the site under the condition of ensuring normal business in the store, and temporarily recruit * * * personnel when necessary.

10. Process arrangement: Work out the process plan and operating procedures in advance, and rehearse them repeatedly in advance, so as to be skilled, smooth, thorough and reasonable.

1 1. Remedial measures: At least one remedial plan can be operated quickly, so as to minimize the loss when the original plan fails or the situation changes suddenly.

12. Performance tasks: Assign them to each combatant evenly according to the predetermined goals, so as to make the goals and tasks clear.

13. Reward and punishment method: Make a reasonable reward and punishment plan according to the performance tasks, stimulate the enthusiasm of employees to participate in the war as much as possible, and at the same time reflect the importance of team fighting.

14, logistics support: the logistics staff will make every effort to ensure the smooth progress of the performance. If necessary, other work can be postponed, and all logistics work should be deployed in advance.

15. Pre-war training: Pre-war simulation training and targeted training are very necessary links, and explaining and strengthening every detail flow and the implementation of tactical application skills in actual combat are the basic conditions for success.

16, pre-war mobilization: pre-war mobilization meeting or swearing-in meeting is one of the most effective ways to motivate employees; When mobilizing, we should pay attention to the sense of collective honor, strengthen the belief of winning, and even use some seemingly exaggerated means as long as we can mobilize morale to the highest point.

17, exhibits packaging: traditional products can make customers have a strong desire to consume through novel packaging, and new products should pay more attention to the perfection of packaging. The displayed products should pay attention to the visual effect and the embodiment of value. Special packaging can provide more convincing selling points for merchants, and the layout of exhibits should also consider the convenience of operation.

18, image requirements: color matching, clothing accessories, makeup modeling, etiquette, language style, live music and other aspects directly affect customers' trust in the enterprise, because the overall image is a direct manifestation of team quality.

19, exhibition area planning: the layout and planning of the exhibition directly affect the number of visitors and the transaction rate. A reasonably planned exhibition area should be practical, comfortable, convenient and smooth. From different angles, the exhibition area should have strong visual appeal.

20. Performance positioning: Choose different performance styles according to the market positioning of the enterprise, and choose different performance contents according to the appreciation level and interest direction of consumers.

2 1, performance rehearsal: in order to ensure the performance effect, it is best to rehearse before the performance; In particular, make-up modeling, clothing matching and props used by models should be prepared in advance.

22. Advertising design: All advertisements will focus on highlighting the characteristics of events, and increasing the shock of advertisements is our primary task. When designing advertisements, we should also consider similar factors in the industry, and it is best to choose professional designers.

23. Advertising cycle: Generally, advertisements are released three to five days before the start of the program; Advertising more than one week in advance will cause a waste of funds and the effect is not good.

24. Public relations matters: do well in advance the relevant permits of industry and commerce, public security, traffic police, city appearance, municipal administration, environmental protection, notary office and other organs, the support of various news media, the contact of site use and power supply, and the public relations matters of on-site construction and performance units.

25. Safety precautions: There are often hidden dangers caused by many people in the program, such as crowding, trampling and looting. ; Attention should also be paid to fire prevention, theft prevention, wind protection, rain protection, electricity consumption, stage construction, food hygiene and other safety precautions.

26. Health protection: Pay attention to staff's heatstroke prevention, sun protection, fatigue prevention and allergy prevention, equip them with commonly used drugs, ensure rest time at the same time, and take necessary measures to relieve throat and foot fatigue.

27. Guest attraction training: Guest attraction is the key work of the program, which is usually completed by Burt's Bee college students or internal staff. Before the war, we should systematically train the guests, teach them the essentials, special skills and rhetoric to attract them, and formulate a clear and reasonable bonus system for them.

28. Tracking market trends: Effective market research and tracking analysis one month, two weeks, one week and three days before the start of the exhibition and the opening day of the exhibition will help improve the success rate of the exhibition and effectively combat market competition in the same industry.

29. Division of responsibilities: All work is assigned to specific responsible persons, and everyone can complete the corresponding work according to their personal abilities, avoiding slacking off or shirking.

30. Time plan: At the beginning of pre-war preparations, a detailed work progress plan will be made, and all preparations will be carried out in the form of countdown. Finally, check and accept the performance two days before the opening.

3 1, sound facilities: No matter what kind of programs, try to choose sound equipment with better quality, especially the sound quality of wireless microphones and remote speakers.

32. Lighting effect: when performing programs indoors or at night, it is required to have enough brightness lighting; Under special circumstances, effect light should have some cooperation, but don't ignore the circuit load factor.

33. Music selection: Choose different music according to the passenger flow and the atmosphere of the scene. Generally, disco or rock music with a strong sense of rhythm is chosen, and of course pop music and light music are also needed.

34. Broadcast host: A professional broadcaster or host can effectively adjust the atmosphere at the scene; But even the best host needs a complete set of explanations to cooperate.

35, communication tools: in order to ensure smooth contact with the store or leaders, it is best to set up a dedicated phone; It would certainly be better if everyone at the scene is equipped with a walkie-talkie and connected to the microphone through wired headphones.

36. Transportation: Consider the vehicle arrangement, use time and driving route of the exhibition and the exhibition cancellation in advance, and it is best for staff, customers and actors to have a car to pick them up.

37. Sample display: all kinds of products need to be displayed according to different technologies and sizes, and it is best to have a unified booth; The number of samples should be at least twice the number of tables.

38. Tools for taking orders: price list, activity brochures, leaflets, appointment forms, business cards, calculators, post-it notes, two pens, mobile phones, throat treasures and other tools are necessary for taking orders in the store. It would be better if you add some candy or small gifts.

39. Financial preparation: The financial personnel will prepare the required bills, seals, forms, money detectors and other tools, and at the same time arrange special personnel to be responsible for the on-site cashier.

40. Team-building: Divide the combatants into several battle groups, and conduct performance competitions within the groups on the premise of maintaining the balance of strength, so as to increase the possibility of high performance.

4 1, game preparation: When the popularity of the scene is not strong or employees are tired, we can mobilize everyone's enthusiasm by organizing employees to play games or dance rabbit and cha-cha. But before the war, we must teach all the staff the rules of the game or dance steps.

42. Gesture code words: In order to facilitate communication between employees and prevent customers from knowing too much internal information of the enterprise, we can agree on a series of gestures or code words before the war to make our work more convenient and efficient.

43. Image logo: In order to reflect corporate culture and facilitate on-site management, employees can be issued with a unified logo. Such as hats, badges, ties, coats, ribbons, etc.

44. Investment budget: Formulating the overall investment budget of performance activities will help to control costs and effectively grasp the profit rate.

45. Risk coefficient: carefully analyze all possible causes of the failure of the activity, predict the risk coefficient according to the experience and actual situation, so as to judge the success probability of the program and make the final adjustment.

46. Confidentiality of information: In the current fierce market competition environment, corporate secrets have become the object of strict protection by many businesses, and show information is naturally the focus of competitors' spying. Therefore, the preparation of the program should be carried out in a low-key manner, and the time and place of the event should be delayed as much as possible.

47. Advantage comparison: Before the war, compare your opponent's advantages with your own advantages, analyze customers' needs and consumption psychology, and selectively highlight your own advantages in the show to avoid disadvantages.

48. Description of the event: A briefing session on the program was held the day before the event to explain the highlights of the program to employees, requiring everyone to know the operation details thoroughly.

49. Celebration Banquet: Prepare a celebration banquet in advance. Even if it fails, the banquet will be held as scheduled. "Is there hard work without credit?" Reward the three armed forces just to keep fighting spirit. If you are so motivated, you will surely turn defeat into victory next time.

50. Discussion for cadres: On the day before the activity, after all the preparatory work is finished, cadres at all levels of the company should hold a discussion meeting to check whether there are loopholes in the preparatory work in detail again and discuss solutions or emergency measures.

Show actual combat

1, Opening Atmosphere: When opening, we must have a sensational momentum, and do everything possible to attract people to the exhibition area to dance, rock music, salute, lion dance, hot air balloon and throw gifts.

2. Store layout: Store layout with exhibition experience or strong ability to take orders will be placed in the exhibition area or the periphery.

3. Support group: Divide the store into several groups, with a strong hand and a weak hand supporting each other to reduce the rate of missing orders.

4. Arrangement of bees: It is more appropriate to lead the guests to sit around the exhibition area and distribute them evenly in the direction of passenger flow. The activity range of bees should not exceed 50 meters and 30 meters outside the exhibition area.

5. Sound control: the speaker should be placed in the direction with more passengers, but the volume should not be too high, so as not to cause customers' disgust; The music played should be as clear and pleasant as possible, and try to adapt to the preferences of young people. Be careful not to affect the store talk list.

6, small gifts to attract customers: you can let bees take some small gifts in their hands to attract customers to enter the exhibition area for consultation, regardless of whether the order is placed or not.

7. Live performance: When there are few passengers, you can attract customers through performances. When there are many passengers, don't let the performance affect the order in the store. When there are few people, you can do some interactive games to extend the stay time of customers, and when there are many people, you can perform some programs with strong response to pull up * * *.

8. Broadcast publicity: The announcer can continuously broadcast the highlights of this event, so that more customers are interested in consulting. The announcer should not speak too fast and have a beautiful tone. A man and a woman had better speak Mandarin as much as possible.

9. Fake customers occupy the table: When the customers are not full, employees or bees will sit in the exhibition area in casual clothes and pretend to be customers, which will really enhance the popularity, but it should be realistic and rotate frequently.

10, Good News Express: When there is a customer order, the announcer will quickly broadcast good news to all customers on the spot, and all employees will applaud, cheer and whistle to congratulate the newcomers. The repeated broadcast of falsehoods not only increases the enthusiasm and self-confidence of employees, but also attracts customers who are talking about orders and speeds up the order.

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12. Cashier mode: The cashier in the exhibition hall is in charge of by a special person, but the cashier should walk around the exhibition area instead of sitting at the fixed cashier's desk to improve work efficiency.

13. Gift distribution: Gifts distributed on site are kept by special personnel, and customers should register their signatures when receiving them to avoid loss or confusion. After the customer receives the gift, it is best to be congratulated by the announcer, which can also expand the influence and increase the credibility of the activity.

14, Xiaohui check-in: When there are too many guests to take care of, you can send some small gifts or candy, drinks, etc. First, extend the customer's stay.

15. Environmental adjustment: adjust the environmental layout at any time according to the scene atmosphere, try to provide customers with comfortable consulting space, and pay special attention to reducing the noise interference.

16. Performance report: A false figure can be broadcast when reporting performance regularly, so as to strengthen the consumption impulse of customers and enhance the self-confidence of employees.

17, manufacturing * * *: intentionally manufacturing some * * *, which will drive customers' herd mentality, reduce customers' hesitation time and place orders quickly. At the same time, it can also arouse the curiosity of onlookers and give them the courage to enter the exhibition area to find out.

18. Frequent walking: On-site staff can often walk around the exhibition area, which can give customers an assumption that their work is busy or popular, and can also keep employees in a high mental state.

19, everyone helps each other: everyone in the program, regardless of position and position, can provide assistance to colleagues, not only the supervisor or the store elite can provide assistance to others; As long as we think hard, we can actually find opportunities to help our colleagues in many ways.

20. Relief and encouragement: When some employees fail to take orders or perform poorly, supervisors and colleagues should take the initiative to help them reduce their ideological burden and give them necessary relief and encouragement to stabilize their mentality and enhance team cohesion.

2 1, take the lead: leaders should always fight in the front line of activities and lead employees to face difficulties from beginning to end, so that grass-roots employees will trust their supervisors more and be more willing to contribute to the enterprise.

22. Information feedback: In actual combat, we should pay attention to collecting customers' interests, other needs, as well as customers' opinions and suggestions, and feed them back to superiors in time after summarizing them, so as to provide information guarantee for temporarily changing tactics.

23. Exchange of experience: teams of various types of work on site should exchange experiences regularly and sum up lessons, so as to improve efficiency, increase performance and avoid wasting resources.

24. Stage rest: Proper rest helps to relieve physical and mental fatigue, and blind fighting is not conducive to sprint, especially for activities for several days in a row. There is also a plan to arrange employees to have a proper rest every day, which is also a necessary auxiliary condition for mentality adjustment.

25. Catering conditions: The standard of meals is higher than that of ordinary employees. If possible, fruits, cold drinks, high-protein foods and high-vitamin vegetarian foods should also be added.

26. Instant customers: Customers who make an on-site appointment to take instant photos usually have poor service quality due to insufficient staff or chaotic process, so try to arrange customers to take photos during the event as little as possible, especially instant customers.

27. Temporary reward: employees and bees who have made outstanding achievements or significant contributions should be rewarded at any time; It is also a good way to maintain high morale by stimulating employees' competitive psychology.

28. Help and teach bees: employees should keep good communication with bees, and at the same time correct the problems existing in bees in time, and teach their own experiences to bees, because helping bees means helping themselves.

29. Bee management: In addition to clearly recording the performance, it is also necessary to supervise whether bees have fraudulent behaviors and seriously investigate and deal with all violations.

30. Summary of the day: At the end of each activity, objectively summarize the work of the day, especially the work of the next day; Commendation and reward can best be cashed on the same day.

3 1. meticulous service: setting up a special service team to provide thoughtful and meticulous service can reduce the number and time of leaving customers alone.

32. Environmental sanitation: the garbage and waste products at the site shall be treated in a unified way, and the environment shall be kept clean and tidy as far as possible. Products discarded by customers, especially leaflets, should also be cleaned up.

33. Actor management: Most actors are hired, but they are also the most difficult to manage. Poor management of actors may cause unnecessary trouble or affect the performance effect, so contract management is the best way.

34. Closing time: The closing time is decided in advance or later according to the passenger flow, not according to the fixed time dogma; This makes the program activities more humanized and more operable.

35. Arrangement of objects: The large and small objects in the exhibition are very messy. When the exhibition is withdrawn every day, a special person should be responsible for the inspection, and sometimes attention should be paid to details such as night care.

: show continuation

There is still a lot of work to be done after the exhibition, such as the arrangement of the number of customers taking pictures, the supply of products, the rest of the staff and so on. All these require us to make proper arrangements. In addition, we must adjust the marketing tactics in the near future, redesign the activity plan if necessary, and choose the opportunity to fight again.

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