Analyze environmental factors.

Through investigation and study, combined with external environment and internal dynamic factors and other objective factors, summarize their own advantages and disadvantages.

Among them, external environmental factors can list opportunity factors and threat factors side by side. Internal factors focus on subjective factors, including historical state and present situation.

Construct SWOT matrix.

After obtaining the survey results, the factors are arranged in priority order to construct a matrix. In this step, we should especially keep a cool head and keen observation, and give priority to direct, important and lasting influencing factors.

Make an action plan.

These findings will eventually be used to guide actions. After completing the matrix construction, the basic action plan has a framework prototype.

When making a plan, we should pay attention to the basic ideas: pay attention to advantages, avoid disadvantages, make use of available opportunities and resolve threats.

Grasp the law.

Pay attention to the following principles when conducting swot analysis. First, we should have an objective understanding of our strengths and weaknesses. Second, proceed from the overall situation, and avoid paying attention to one thing and losing another. Third, avoid complexity and over-analysis.